Supplying to Mercedes-Benz - 2015

  • ID: 3493065
  • October 2015
  • Region: Global
  • 142 Pages
  • SupplierBusiness
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This is the new edition of Supplying Mercedes-Benz. The report tracks the expansion of the OEM under the Mercedes-Benz 2020 Growth Strategy, which is ultimately designed to position the German company as the world’s largest manufacturer of premium vehicles by the end of the decade. This programme has had an impact on all areas of company operation, not least of all supply, but also vehicle development, manufacturing and quality.

Entirely new content and analysis:

Comprising 100% new research, this latest report offers review and analysis of the recent activities across Mercedes-Benz Cars and Vans. The material opens with the new, more concise breakdown of the ten best-selling models, complete with full model history, which is followed by the ten most-used vehicle platforms across Mercedes-Benz production, including material usage and volumes data.

The report goes on to cover the Mercedes production network, which is expanding both in terms of capacity and infrastructure. In the case of the new W205 C-Class, Mercedes is building the model at four regional production sites, which together with the introduction of related models, such as the GLC SUV, has had READ MORE >

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1. Overview
Global market overview
Financial data
Financial overview

2. Product Strategy
Company history and strategy review
Major model programmes
- Mercedes-Benz C-Class
- Mercedes-Benz E-Class
- Mercedes-Benz Sprinter
- Mercedes-Benz A-Class
- Mercedes-Benz GLK
- Mercedes-Benz M-Class
- Mercedes-Benz B-Class
- Mercedes-Benz S-Class
- Mercedes-Benz CLA-Class
- Smart fortwo

3. Vehicle Platforms
Platform strategy
Major platforms
- 1. MFA
- 2. W212
- 4. W204
- 5. NCV3
- 6. W164/V251/W166
- 7. W222
- 8. NCV2
- 9. BR451; also Edison
- 10. Canter
Component sharing
Volume planning

4. Production Strategy
Production strategy overview
Manufacturing network
- Germany
- United States
- China
- Hungary
- Spain
- France
- South Africa
- Mexico
- India
- Russia
Internal supply network
Modularisation strategy
Supplier parks
Cluster of reference
Strategies for manufacturing efficiency

5. Purchasing Strategy
Purchasing strategy overview
Levels of vertical integration and outsourcing
Purchasing offices
- Daimler AG
Key purchasing personnel
Purchasing budget

6. Supplier Selection
Supply base development
Major and strategic suppliers
Supplier eligibility
Supplier evaluation criteria
Working with Mercedes-Benz

7. Global Sourcing
Policy and plans

8. Pricing Policy
Cost reduction strategies
Raw material price management
Payment terms

9. Quality Management
Quality level
Quality management systems
Supplier integration into product development
Management of suppliers and sub-suppliers
Supplier awards

10. Technology
Technological positioning
Areas of focus
R&D organisation
R&D spending
Access to supplier technology
Approach to alternative fuels, electrification and fuel cells
Special vehicle development

11. Forward Model Programmes

12. Interviews
Rolf Geisel CEO, Friedrich Boysen
Supplier Realtionship Survey

13. Introduction to the SuRe Index
Executive summary
Performance review - Mercedes-Benz
2014 SuRe survey results
- Top of the ranking: Trust and future potential drive harmony
- Middle of the ranking: OEMs push cost reduction
- Bottom ranking: Cost overrules quality
Profit potential
- OEM level
- OEM level
- OEM level
Pursuit of excellence
- OEM level
- OEM Level
SuRe by region
- North America
- Europe
- Asia
SuRe by company size

14. SWOT Analysis - Mercedes-Benz
SWOT Analysis
Global Footprint

15. Forward Model Programmes

16. Major Suppliers

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown


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