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Baths and Showers Market Assessment

  • ID: 3495
  • January 2000
  • Region: United Kingdom
  • Key Note Ltd
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The total UK market for bathrooms, as defined by Market Assessment, was worth over £1.3bn in 1999, representing an increase of around 20% in the market's value, since 1995.

The UK bathrooms market is highly price conscious, particularly in the bath and sanitaryware sector, where merchants and DIY multiples have aggressive pricing approaches. The recession of the early 1990s exacerbated this situation, with many contracts won on a no-profit basis, simply to sustain turnover.

The DIY multiples price orientation of the early 1990s has receded in recent years, with Texas taken over by Homebase, who take a more profit-oriented view of the business.

With consumer demand rising and house moving levels considered to be improving, in 2000, the opportunities to improve pricing and margins are increasing. Though tradesmen, and the various distribution channels, now have lower levels of price expectation.

Sanitaryware is clearly the largest sector of the bathrooms market and has risen by around 20%, between 1995 and 1999.

Since 1998, the bath and sanitaryware market has increased in size, as has the accessories sector. Domestic penetration in sanitaryware READ MORE >

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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