United Kingdom - Mobile Market - Statistics and Forecasts

Paul Budde Communication Pty Ltd, May 2011, Pages: 28

The UK has one of the largest mobile markets in Europe, both in revenue and in the number of subscribers. It is served by four major providers – following the significant merger of Orange and T-Mobile in mid-2010 – which have all launched 3G services, as well as by a growing number of low-cost MVNOs. The market is characterised by new developments in advanced data services provided over upgraded networks, the bundling of mobile as a quad-play service, and regulatory controls on charges and fees. Mobile penetration is above the EU average, yet subscriber growth remains strong as consumers adopt additional SIMs as well as business-oriented devices and smartphones on various platforms.
Fierce competition has forced operators to concentrate on packaging service bundles and on promotions, and explore applications such as mobile searching and advertising facilities. ARPU has been falling steadily for all operators, with growing mobile data use offsetting lower voice, interconnection and roaming tariffs. The market can expect considerable changes during the next two years as operators prepare their business plans to accommodate spectrum auctions in 2012 and adjust to the refarming of 2G spectrum for 3G use. This report surveys the UK’s mobile market in 2011, providing an overview of mobile statistics, regulatory issues and technologies. It also profiles the major operators and MVNOs, and looks ahead to mobile developments in coming years.

1. Synopsis
2. Overview of the UK’s mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.2 Roaming
3.3 Number portability
3.4 Mobile termination rates (MTRs)
4. Major mobile operators
4.1 Hutchison 3
4.2 O2
4.3 Vodafone
4.3.1 Sales and acquisitions
4.3.2 Company restructure – a misdirection?
4.4 Everything Everywhere
4.4.1 T-Mobile
4.4.2 Orange
4.5 Mobile Virtual Network Operators (MVNOs)
4.5.1 Operators
4.5.2 Mobile Virtual Network Aggregators (MVNAs)
5. Mobile voice services
5.1 Prepaid cards
6. Forecasts
6.1 Forecasts – mobile ARPU - 2007 - 2010; 2015
6.2 Notes on scenario forecasts
7. Related reports
Table 1 – Mobile and fixed-line voice traffic and total traffic in minutes – 2004 - 2011
Table 2 – Mobile call revenue by operator – 2002 - 2010
Table 3 – Mobile retail revenue by service – 2002 - 2011
Table 4 – Mobile revenue as proportion of total – 2002 - 2011
Table 5 – Mobile handset sales – 2005 - 2011
Table 6 – Mobile network operator subscribers – Sep 2010
Table 7 – Mobile subscribers and SIM penetration rate – 1995; 1997; 1999 - 2011
Table 8 – Percentages of mobile and fixed phones in homes – 2000 – 20101
Table 9 – Mobile subscribers by operator – 2000 - 2010
Table 10 – Mobile retail revenue by operator – 2000 - 2010
Table 11 – Mobile ARPU by sector – 2003 - 2009
Table 12 – Average retail revenue by subscribers, operator – Q4 2008 - Q4 2010
Table 13 – Mobile market share by operator – 2004 - 2010
Table 15 – European roaming charges – 2007 - 2011
Table 16 – MTRs by operator (pence per minute) – 2010 - 2015
Table 17 – 3 UK subscribers by sector – 2008 - 2011
Table 18 – 3 UK revenue by sector – 2008 - 2010
Table 19 – 3 UK annualised ARPU by sector – 2009 - 2010
Table 20 – 3 UK data as proportion total revenue – 2009 - 2010
Table 21 – O2 financial data –2007 - 2011
Table 22 – O2 quarterly ARPU – blended, contract, prepaid and data – 2006 - 2011
Table 23 – O2 proportion of data to total revenue – 2006 - 2011
Table 24 – O2 subscribers, prepaid and contract – 2005 - 2011
Table 25 – Vodafone ARPU – blended, contract and prepaid – 2005 - 2011
Table 26 – Vodafone mobile non-voice as proportion of service revenue – 2005 - 2011
Table 27 – Vodafone (UK) subscribers and proportion prepaid – 2001 - 2011
Table 28 – Vodafone (UK) financial data – 2008 - 2011
Table 29 – Vodafone Group revenue by sector – 2007 - 2011
Table 30 – Vodafone UK service revenue by sector – 2009 - 2011
Table 31 – Vodafone mobile customer retention cost – 2007 – 2011
Table 32 – Everything Everywhere quarterly financial data – 2009 - 2011
Table 33 – Everything Everywhere ARPU – 2009 – 2011
Table 34 – Everything Everywhere subscriber data – 2009 - 2011
Table 35 – T-Mobile financial data – 2005 - 2010
Table 36 – T-Mobile subscribers – 2005 - 2010
Table 37 – Orange subscribers, contract and prepaid – 2006 - 2010
Table 38 – Orange subscribers by type, 3G, MVNO – 2007 - 2010
Table 39 – Orange revenue – 2005 - 2010
Table 40 – Orange data revenue as proportion of total – 2007 - 2009
Table 41 – Orange annualised ARPU by category – 2006 - 2010
Table 42 – Orange mobile customer acquisition and retention cost – 2007 - 2009
Table 43 – MNO and MVNO share of subscribers – 2004 - 2011
Table 44 – Virgin Mobile subscribers – 2005 - 2011
Table 45 – Virgin Mobile financial data – 2005 - 2011
Table 46 – Prepaid and contract subscribers – 2002 - 2011
Table 47 – Prepaid proportion of total subscribers – 2002 - 2011
Table 48 – ARPU by subscription type – 2002 - 2011
Table 49 – Forecast mobile ARPU – 2007 - 2010; 2015
Chart 1 – Mobile and fixed-line voice traffic and total traffic in minutes – 2004 - 2011
Chart 2 – Mobile call revenue by operator – 2002 – 2010
Chart 3 – Mobile retail revenue by service – 2002 – 2011
Chart 4 – Mobile subscribers and SIM penetration rate – 1995; 1997; 1999 – 2011
Chart 5 – 3 UK subscribers by sector – 2008 – 2011
Chart 6 – 3 UK revenue by sector – 2008 - 2010
Chart 7 – 3 UK ARPU by sector – 2009 – 2010
Chart 8 – O2 financial data –2007 - 2011
Chart 9 – O2 annualised ARPU – blended, contract, prepaid and data – 2006 – 2011
Chart 10 – O2 subscribers, prepaid and contract – 2005 – 2011
Chart 11 – Vodafone ARPU – blended, contract and prepaid – 2005 – 2011
Chart 12 – Vodafone mobile non-voice as proportion of service revenue – 2005 – 2011
Chart 13 – Vodafone (UK) subscribers and proportion prepaid – 2001 - 2011
Chart 14 – Vodafone (UK) financial data – 2007 – 2011
Chart 15 – Vodafone Group revenue by sector – 2007 – 2011
Chart 16 – Vodafone UK service revenue by sector – 2009 – 2011
Chart 17 – Everything Everywhere quarterly financial data – 2009 – 2011
Chart 18 – Everything Everywhere ARPU – 2009 - 2011
Chart 19 – Everything Everywhere subscriber data – 2009 - 2011
Chart 20 – Prepaid and contract subscribers – 2002 – 2011

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