The market of gynecological external remedy is a segment with furious competition, where new developed gynecological drugs for exterior use emerge endlessly. But most of them will be eliminated from selection in a short time. The incidence rate of gynecopathy has been quite high. The market of gynecological external remedy has increased by 10% annually and Chinese material medica preparation is now facing the challenge of Western medicine.
The target consumers of the market are mainly the female of 21-45 years old. The apparent seasonality and the high loyalty are the characteristics of sale in the market.
The major products in the market include the old-line Skinpro Lotion and the foreign-funded brand Miconazole Nitrate Suppository.
