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Analysis Report on China’s Market of Gynecological External Preparations
Sunfaith China Ltd, August 2005, Pages: 10
The market of gynecological external remedy is a segment with furious competition, where new developed gynecological drugs for exterior use emerge endlessly. But most of them will be eliminated from selection in a short time. The incidence rate of gynecopathy has been quite high. The market of gynecological external remedy has increased by 10% annually and Chinese material medica preparation is now facing the challenge of Western medicine.
The target consumers of the market are mainly the female of 21-45 years old. The apparent seasonality and the high loyalty are the characteristics of sale in the market.
The major products in the market include the old-line Skinpro Lotion and the foreign-funded brand Miconazole Nitrate Suppository.
1. The summary of China gynecological external remedy market
2. Overall characteristics of China Gynecological External Drugs Market
(1) The mortality rate of the new products stands first on the list of all the new commodities.
(2) The market capacity grows steadily by the annual increase of about 10%.
(3) Western preparation has risen suddenly as a new force and shared the market with prepared Chinese medicine.
3. Characteristics of the consumption in Chinese market of gynecological exterior drugs
(1) Seasonality consumption is very apparent with Summer & Autumn as the mid-seasons and Spring & Winter as the off-seasons.
(2) Most consumers seldom change the brand because of the chronic consumption.
(3) Females of 21-45 years old are the main target consumers.
4. Brief introduction of the major products in China Gynecological External Remedy Market
(1) Skinpro---the old-line between the beetle and the block
(2) Miconazole Nitrate Suppository---the foreign-funded brand with the supremacy in the market
Miconazole Nitrate Suppository
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