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Analysis Report of the Chinese Toothpaste Market
Sunfaith China Ltd, Aug 2005, Pages: 13
With the development of Chinas economy, people’s living standards are constantly improving, their requirements on cleaning are higher and higher, especially on cleaning oral cavity. The toothpaste trade develops rapidly in China, the output and sales income is constantly rising, the product specifications are gradually promoted. The capacity of Chinese toothpaste market is relatively large, and the market of 500 million people in the countryside has not been developed yet. Market competition is rather fierce now, the products are gradually diversified and specified, and new products are constantly emerging. But there is still certain disparity with international level.
There are numerous brands in Chinese toothpaste market, but the degree of market concentration is relatively high, and the world-famous brand occupies an absolute majority of market share. Domestic enterprises, through the development in recent years, can gradually contend with world –famous brands. There will be a batch of new foreign brands settling in China after China’s entry into the WTO. The competition of the Chinese toothpaste market can become more and fiercer, and the market share may be divided again.
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