Analysis Report of the Chinese DVD Industry

Sunfaith China Ltd, August 2005, Pages: 8

The present status of the videodisk market is that, with the appearance of VCD and DVD, the simultaneous existing of VCD, CVD and DVD came forth.

DVD is the future of family cinema. Yet the new technology of DVD still has no alternative and is difficult to survive in the tough competence of brand.

I. Present DVD market
1. Brand Influence on sales
2. Loyalty
3. Antecedence of price campaign
4. Not being left behind of foreign brand

II. Development of DVD
1. Competence of disk manufacturer
2. From price campaign to quality competence of DVD

III. Future of DVD

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