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EuroBakery 2003 - Markets, Innovations and Future Strategies


Description: A detailed analysis of the bakery market and new product developments in Europe, combining commercial and technical trends for potential growth opportunities. Featuring: - Primary research with leading European players - Current and future market trends across 19 European countries - Recent new product launches - The latest developments in ingredients for bakery products - In depth analysis of the European bakery competitive landscape Key Features • Presents each country’s main issues covering ethics, food safety, retail concentration, consumer lifestyles, ingredients and regulation on health • Examines the key market trends by region and end-market identifying the best opportunity for growth • Reviews recent new product activity, novel ingredients and latest flavour systems • Market size, historic trends and forecasts to 2007 for all European countries by each end market • Discusses the European Bakery industry including a Pest analysis, Porter’s framework and market shares Helping you to: • Track at a glance opportunities and risks in the different countries for market entry and/or mode of operation • Assess the extent of similarities and differences across national boundaries for a better understanding of consumers’ purchasing behaviour • Keep up-to-date on the latest product launches and development in technology for potential niche market • Prepare efficient marketing strategies and business plans • Adapt to the continually changing environment


Contents: Country Coverage

A total of 19 countries, classified by the following regions are profiled in the report:

Key Western Europe
• France
• Germany
• Italy
• Spain
• UK

Other Western Europe
• Austria
• Belgium
• Greece
• Ireland
• Netherlands
• Portugal
• Switzerland

Nordic Countries
• Denmark
• Finland
• Norway
• Sweden

Eastern Europe
• Czech Republic
• Hungary
• Poland

Market Coverage

The main body of the report is broken down by key product sector

• Biscuits - Sweet biscuits
- Savoury biscuits/ crackers
- Crispbread/ toasted bread and rusks

• Bread - Craft bakers
- Plant bakers

• Cakes - Packaged
- Unwrapped





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EuroBakery 2003 - Markets, Innovations and Future Strategies

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