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EuroBakery 2003 - Markets, Innovations and Future Strategies
Leatherhead Food International, June 2003
A detailed analysis of the bakery market and new product developments in Europe, combining commercial and technical trends for potential growth opportunities.
Featuring:
- Primary research with leading European players
- Current and future market trends across 19 European countries
- Recent new product launches
- The latest developments in ingredients for bakery products
- In depth analysis of the European bakery competitive landscape
Key Features
• Presents each country’s main issues covering ethics, food safety, retail concentration, consumer lifestyles, ingredients and regulation on health
• Examines the key market trends by region and end-market identifying the best opportunity for growth
• Reviews recent new product activity, novel ingredients and latest flavour systems
• Market size, historic trends and forecasts to 2007 for all European countries by each end market
• Discusses the European Bakery industry including a Pest analysis, Porter’s framework and market shares
Helping you to:
• Track at a glance opportunities and risks in the different countries for market entry and/or mode of operation
• Assess the extent of similarities and differences across national boundaries for a better understanding of consumers’ purchasing behaviour
• Keep up-to-date on the latest product launches and development in technology for potential niche market
• Prepare efficient marketing strategies and business plans
• Adapt to the continually changing environment
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