The widening stage brought forward by Free's entry into the mobile market in 2012 is drawing to a close, with operators looking at deepening and upselling new services. All four operators have the advantage of being fully convergent, giving them a head-start to offer multiple services to single accounts.
But other drivers also include M2M and the IoT, with Orange taking a lead in the segment, and leveraging its success to gain more net additions than its rivals. SFR will compete on quad-play and content, Bouygues on providing cheaper fixed broadband and advanced LTE, while Free will continue to offer pricing pressure through the launch of innovative services.
France has four fully converged operators offering fixed and mobile services to customers in the market. As it becomes saturated, operators will look to expend their premium services offers, as a way to increase revenues by upselling them to their customer base. A short-term focus will be on lowering churn, which is helped by the increased penetration of quad-play customers, with investments into new advanced technologies such as LTE and fibre also of importance. Moving ahead, operators will be looking to add a series of connected devices to their high-end customers, such as connected homes or connected cars, as a way to retain and improve profitability where customer growth declines. We also believe that consolidation will return to the agenda following the December 2015 auction for the 700MHz band, which will create clear winners and losers in the market.
Table: Telecoms Sector - Historical Data & Forecasts (France 2012-2019)
Industry Risk Reward Ratings
Western Europe- Western Europe Telecoms Risk/Reward Index
Table: Western Europe Risk/Reward Index
Market Drivers & Trends
Wireline Voice & Broadband
Table: Division Of Regulatory Responsibilities In France
Table: Key Players - France Telecoms Sector
Table: Bouygues Telecom
Table: Population Headline Indicators (France 1990-2025)
Table: Key Population Ratios (France 1990-2025)
Table: Urban/Rural Population & Life Expectancy (France 1990-2025)
Table: Population By Age Group (France 1990-2025)
Table: Population By Age Group % (France 1990-2025)
Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators