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Fast Food and Home Delivery Outlets Market Report Plus 2003
Key Note Publications Ltd, April 2003
The UK market for fast food and home delivery outlets, as defined by this report, includes both branded fast food chains and independent outlets selling hot or cold eat-in food without table service, or takeaway food. The market was worth an estimated £7.82bn in 2002, with sales growth of 4.6% at current prices during the year. Between 1998 and 2002, the market increased in value by 19.4% at current prices, outperforming growth in the UK catering market as a whole.
The largest market sector, and one of the most buoyant, is sandwiches. Shorter lunch breaks, consumer tastes turning to light lunches and snacks, and the spread of more branded sandwich outlets across the UK have all contributed to sales growth. The second-largest sector is burgers. However, the burger market has been one of the weaker-performing sectors in 2002, with price discounting and competition from other fast food brands affecting sales. Both the pizza and chicken sectors have benefited from consumers switching from burgers. Chicken outlets continue to expand and emphasise their family-dining options, while home-delivery pizza sales, and sales from new outlets in shopping parks, leisure parks, and transport terminals, are a key element in pizza sector growth. Sales growth in the fish and chips sector has improved in 2002 when compared with 2001.
The `other' fast food and home delivery outlets sector includes a variety of outlets, such as coffee shops, Indian and Chinese outlets, sushi and noodle bars, soup bars, doughnut, muffin, and other pastry shops. Sushi and noodle bars saw healthy growth in 2002, along with coffee shops. The latter have diversified their menus and increased sales of sandwiches and light meals.
McDonald's and Burger King take the majority of sales in the burger sector, but both suffered from weaker sales in 2002 - McDonald's recorded its first loss since 1965 during the year, while Diageo sold the Burger King brand at a much lower price than originally anticipated, because of the difficult trading conditions in the market. KFC and Pizza Hut are the leading players in the chicken and pizza sectors respectively. Branding has increased in the sandwich sector, with chains such as O'Briens Irish Sandwich Bars and the US brand Subway increasing their market presence. Market leaders Pret A Manger and Greggs continue to grow.
The pace of outlet openings, particularly in the burger sector, is likely to slow in the next few years. The saturation of London by sandwich bars and coffee shops will also lead to the expansion of these catering concepts elsewhere in the UK.
Sales growth in the period between 2003 and 2007 is likely to be lower than in the previous 5 years, reflecting fewer new openings, increased competition and mature markets in some sectors.
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