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The International Market for Dairy Alternatives
Leatherhead Food International, Jan 2003
This new report assesses the global market for dairy alternatives, covering current and future market trends and new product trends. A key feature of the report is a consumer survey carried out in the UK. In addition, subjects discussed in the report include main consumer drivers, future prospects and opportunities and a summary of major companies and brands in the sector. An invaluable assessment of the global market for dairy alternatives, identifying future prospects for this dynamic sector. Featuring: • Original consumer and industry research • Main consumer drivers, including major health concerns • Current and future market trends in the world’s key countries • New product trends around the world • Summary of major companies and brands operating in this sector • Future prospects and opportunities Key Features • Results of original consumer research • Analyses current and future trends in this USD2bn market • Identifies the major companies and brands pushing this emerging market • Reviews recent product activity, highlighting the growing interest in chilled products and value added lines • Identifies the key factors driving consumer purchase of dairy alternatives such as allergy/ intolerance, women’s health issues and heart health etc. • Discusses the way forward for dairy alternatives, forecast to increase by around 16% per annum. Helping you to: Maximise your business’ potential by: • Pinpointing the main consumer drivers, leading to a more informed approach to marketing and product positioning • Identifying opportunities in the market and capitalise on the sector’s dynamic growth • Monitoring corporate trends in this sector, uncovering potential targets for acquisition or strategic alliances • Assessing trends in NPD and identify areas of untapped potential • Visualising the future possibilities offered by this growing niche
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