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European Chilled Prepared Foods 2003 (2nd Edition)
Leatherhead Food International, July 2003
This new report examines the growing market for chilled prepared foods in the main western European countries, including information on market size and trends, competitor analysis, new product activity and future forecasts. Sectors covered in the report include ready meals, pizza, coated foods, pasta, soups, sauces, prepared salads and savoury bakery products. A key feature of the report is feedback from two focus study groups examining consumer attitudes towards chilled prepared foods and how they compare with frozen or ambient equivalents.
Featuring:
• A comprehensive review of the rapidly growing European market for chilled prepared foods
• Comparisons with frozen and ambient alternatives where applicable
• Market size and share data for 7 key product sectors
• Swot analysis
• Original focus group research
• Future prospects
Report Information
Increasing consumer desire for convenient products requiring a minimum of preparation and cooking time has resulted in a growing market for chilled prepared foods. European Chilled Prepared Foods 2003, is a report that details market sizes, market trends and industry developments for the seven main sectors that comprise this growing market.
Key Features
• Overview of the market and Swot analysis
• Detailed analysis of seven different market sectors
• Discussion of market performance compared with frozen and ambient alternatives
• Extensive series of tables and charts
• Original focus group research with both male and female participants
• Consumer attitudes to frozen foods versus chilled
Helping you to:
• Understand the dynamics of the chilled prepared foods market in western Europe
• Gain an understanding of recent market trends and product developments
• Assess the competitive situation in each market sector
• Identify areas likely to experience future growth
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