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Drinks On the Go - International Trends and Developments
Leatherhead Food International, Jan 2003
This report looks at the international market for drinks on the go, covering key growth factors, market size and segmentation, product activity (including packaging), the future. Sectors covered are carbonates, fruit juices and drinks, bottled water, RTD tea and coffee, and dairy/non-dairy drinks. A key feature of the report is original consumer research into the market looking at consumer attitudes towards drinks on the go.
A major review of the international soft drinks market, highlighting the nature of ‘drinks on the go’ in selected countries and discussing likely future directions in terms of product and market activity.
'If snacks are the new ‘food on the go’, are drinks the new snacks?'
The topics covered in the report include:
- An analysis of the current status and likely future trends of the ready-to-drink cold beverages market by selected country
- A review of current status of the ‘on-the-go’ market, and future potential
- An assessment of the extent to which ‘drinks on the go’ may substitute for ‘food on the go’
- A discussion of key product activity, including the emergence of products targeted specifically at the single-serve impulse market
- Original consumer research
- Future prospects summary
The report covers ready-to-drink packaged cold beverages, subdivided into the following categories:
- Carbonated soft drinks, including sports and energy drinks (except
- energy/tonic drinks in Japan)
- Fruit juices and fruit drinks
- Bottled water, including sparkling, still and naturally flavoured
- Ready-to-drink tea and coffee
- Dairy and non-dairy drinks,including flavoured milks,drinking yoghurts and soya drinks
Each of these major categories is reviewed individually, looking at the current overall market situation and the level of development of single-serve lines that can be drunk on the-go, including individual cans, bottles, cartons, etc., bought for immediate consumption, as well as multipacks bought on a more planned basis for subsequent use.
The key features covered include:
- Key growth factors
- Market size and segmentation
- Product activity, including packaging developments
- Key growth sectors
- The future
Selected key markets covering the US, Japan, Australia and the major European markets (the UK, Germany, France, Italy and Spain).
To gain a further insight into consumer attitudes to drinks on the go and an indication of how and to what extent certain drinks may substitute as snacks or food on the go, a series of two focus groups were held in the UK. These were held in the southeast of England and featured one group of women aged 25 to 35 and one group of men aged 25 to 35. In addition, selected interviews were conducted with key industry representatives.
This report will help you to:
- Monitor current trends and identify possible future directions for the overall ready-to-drink cold beverages market
- Assess the significance of functional soft drinks
- Identify key trends in the single-serve drinks on-the-go market, including penetration levels by product type and country
- Track the development of emerging and potentially dynamic niche sectors of the drinks industry
- Understand and exploit key factors impacting future development
- Identify and assess new business opportunities
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