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Drinks On the Go - International Trends and Developments

  • ID: 35084
  • Report
  • January 2003
  • Region: Global
  • Leatherhead Research Ltd.
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This report looks at the international market for drinks on the go, covering key growth factors, market size and segmentation, product activity (including packaging), the future. Sectors covered are carbonates, fruit juices and drinks, bottled water, RTD tea and coffee, and dairy/non-dairy drinks. A key feature of the report is original consumer research into the market looking at consumer attitudes towards drinks on the go.

A major review of the international soft drinks market, highlighting the nature of ‘drinks on the go’ in selected countries and discussing likely future directions in terms of product and market activity.

"If snacks are the new ‘food on the go’, are drinks the new snacks?"

The topics covered in the report include:

- An analysis of the current status and likely future trends of the ready-to-drink cold beverages market by selected country
- A review of current status of the ‘on-the-go’ market, and future potential
- An assessment of the extent to which ‘drinks on the go’ may substitute for ‘food on the go’
- A discussion of key product activity, including the emergence of products targeted specifically at the single-serve impulse market
- Original consumer research
- Future prospects summary

The report covers ready-to-drink packaged cold beverages, subdivided into the following categories:

- Carbonated soft drinks, including sports and energy drinks (except
- energy/tonic drinks in Japan)
- Fruit juices and fruit drinks
- Bottled water, including sparkling, still and naturally flavoured
- Ready-to-drink tea and coffee
- Dairy and non-dairy drinks,including flavoured milks,drinking yoghurts and soya drinks

Each of these major categories is reviewed individually, looking at the current overall market situation and the level of development of single-serve lines that can be drunk on the-go, including individual cans, bottles, cartons, etc., bought for immediate consumption, as well as multipacks bought on a more planned basis for subsequent use.

The key features covered include:

- Key growth factors
- Market size and segmentation
- Product activity, including packaging developments
- Key growth sectors
- The future

Selected key markets covering the US, Japan, Australia and the major European markets (the UK, Germany, France, Italy and Spain).

To gain a further insight into consumer attitudes to drinks on the go and an indication of how and to what extent certain drinks may substitute as snacks or food on the go, a series of two focus groups were held in the UK. These were held in the southeast of England and featured one group of women aged 25 to 35 and one group of men aged 25 to 35. In addition, selected interviews were conducted with key industry representatives.

This report will help you to:

- Monitor current trends and identify possible future directions for the overall ready-to-drink cold beverages market
- Assess the significance of functional soft drinks
- Identify key trends in the single-serve drinks on-the-go market, including penetration levels by product type and country
- Track the development of emerging and potentially dynamic niche sectors of the drinks industry
- Understand and exploit key factors impacting future development
- Identify and assess new business opportunities
Note: Product cover images may vary from those shown
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3.1 Market Overview

3.2 Key Trends in Drinks On the Go

3.2.1 Single-serve Carbonates

3.2.2 Sports and Energy Drinks


4.1 Market Overview

4.2 Key Trends in Drinks On the Go

4.2.1 Single-serve Fruit Juices and Drinks

4.2.2 Smoothies


5.1 Market Overview

5.2 Key Trends in Drinks On the Go

5.2.1 Single-serve PET Bottles


6.1 Market Overview

6.2 Key Trends in Drinks On the Go

6.2.1 RTD Tea

6.2.2 RTD Coffee


7.1 Market Overview

7.1.1 Flavoured Milks

7.1.2 Yoghurt Drinks

7.1.3 Non-Dairy Drinks

7.2 Key Trends in Drinks On the Go

7.2.1 Flavoured Milks

7.2.2 Yoghurt Drinks

7.2.3 Non-Dairy Drinks


8.1 Summary

8.2 Introduction

8.3 Key Findings

8.3.1 Snacking and Eating/Drinking On the Go

8.3.2 The Use of Drinks as Snacks

8.3.3 Consumption of Drinks Rather than Edible Snacks

8.3.4 Drinks That Can be Classed as Snacks

8.3.5 Awareness and Perceptions of Product Samples

8.3.6 Requirements for a Drink for Use as a Snack


The report contains nearly 90 tables, including:

Table 2.I Drinks On-the-Go Market Comparison, 2002

Table 2.II US: Soft Drinks Market Trends by Category, 1998-2002

Table 2.III US: Trends in the Drinks On-the-Go Market by Category, 2002

Table 2.IV Japan: Soft Drinks Market Trends by Category, 1998-2002

Table 2.V Japan: Trends in the Drinks On-the-Go Market by Category, 2002

Table 2.VI UK: Soft Drinks Market Trends by Category, 1998-2002

Table 2.VII UK: Trends in the Drinks On-the-Go Market by Category, 2002

Table 3.XIII Sports and Energy Drinks: Trends in the On-the-Go Market, 2002

Table 4.V Fruit Juices and Drinks: Trends in the Single-Serve Market, 2002

Table 5.V Bottled Water: Trends in the On-the-Go Market, 2002

Table 6.IV Per capita consumption of RTD Tea and Coffee by Country, 2002

Table 6.V RTD Tea: Trends in the On-the-Go Market, 2002

Table 7.I Dairy and Non-Dairy Drinks Market in Selected Countries, 2002

Table 8.I Drinks Suitable For Use As a Snack

Table 8.II Spontaneous Awareness of Drinks Brands That Could Be Classed As Snacks

Table 8.III Personalities associated with particular drink types

Facts and Figures

The following facts & figures are covered in this report:

"Smoothies are a market that appears to be ideal for snacking on the go, offering a healthy, tasty, nutritious and filling snack in a convenient format. It has grown up on the back of the chilled fruit juice market, offering a more substantial alternative. The market is established via juice and smoothie bars in a number of countries, notably the US and Australia, but the packaged smoothie market remains in its infancy."

"The non-dairy drinks market is predominantly made up of soya-milk-based products, although some newer style products, such as rice milks, oat milks and almond milks are starting to appear. The soya milks market remains relatively limited in scope, with quantifiable markets really confined to the US, the UK, Japan, France and Australia"

"The US has the largest water market in the world, and also leads on the on-the-go market, with single-serve lines accounting for about 30% of total market volume, a share that is predicted to rise still further, reflecting the most developed convenience food and drinks market in the world."

"One of the key factors driving the (juices and juice drinks) market in recent years has been the development of fresh chilled juices in a number of markets traditionally dominated by ambient products. The market for juice drinks has also developed strongly in some countries, reflecting high levels of new product activity. The launch of the Sunny Delight children’s brand in Europe, for example, brought about strong growth in juice drinks in the late 1990s, and, although that now appears to have stabilised, it created a market for bottled juice drinks sold via the chiller cabinet."

"The carbonates market in the countries reviewed in this report grew just 5% by volume over the 1998 to 2002 period to reach nearly 100.5 billion litres, equivalent to 141 litres per capita. The US is by far the largest market, accounting for nearly 70% of volume, but also showed the slowest growth over the period, with a 2% volume increase over 5 years."
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown