Thailand Consumer Electronics Report Q1 2016

  • ID: 3511262
  • December 2015
  • Region: Thailand
  • 67 pages
  • Business Monitor International
1 of 3

Thailand's consumer electronics market has a bright medium-term outlook in comparison to the declines in market value that accompanied political uncertainty and challenging economic conditions during 2013-2015.

Our outlook is for robust growth in household incomes in Thailand in 2016-2019, which will significantly deepen the market for big-ticket items such as PCs, TV sets and higher value smartphones. As a result of this more supportive economic backdrop, as well as baht appreciation against the US dollar from 2017, our core scenario sees the market returning to a dynamic of vendors tapping into opportunities presented by income growth in the context of relatively low device penetration rates. We expect this to support an overall consumer electronics devices spending growth CAGR of 3.6% 2016-2019 to a total of USD7.84bn in 2019.

The potential for economic headwinds to disrupt this economic outlook does remain, while political uncertainty is another downside risk.

Note: Product cover images may vary from those shown
2 of 3


Consumer Electronics Market

Industry Forecast

Recent Developments

Structural Trends
Table: Consumer Electronics Overview (Thailand 2013-2019)

Industry Risk Reward Ratings

Industry Risk/Reward Index
Table: Asia CE Risk/Reward Index - Q116

Market Overview

Table: PC Sales (Thailand 2013-2019)
Table: Thailand PCs Per 100 Households - Breakdown By Device Type And Region, 2012-2014

AV Devices
Table: AV Sales (Thailand 2013-2019)

Mobile Devices
Table: Mobile Communications (Thailand 2013-2019)

Competitive Landscape

International Companies
Table: Lenovo
Table: Acer
Table: Seagate

Local Companies
Table: i-Mobile (Samart)
Table: SiS Distribution

Industry Trends And Developments
Table: Electronics Output, 2013-2019 (USDbn)



Regulatory Development
Table: IT Regulatory Authority

Regulatory Developments

Demographic Forecast
Table: Population Headline Indicators (Thailand 1990-2025)
Table: Key Population Ratios (Thailand 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Thailand 1990-2025)
Table: Population By Age Group (Thailand 1990-2025)
Table: Population By Age Group % (Thailand 1990-2025)


Industry Forecast Methodology

Sector-Specific Methodology


Risk/Reward Index Methodology

Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

Note: Product cover images may vary from those shown
3 of 3
Note: Product cover images may vary from those shown


  • Quick Help: The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.


If you have a more general question about our products please try our



Our Clients

  • Hewlett-Packard Company
  • Microsoft Corporation
  • Philips N.V.
  • SONY Corporation
  • Cypress Semiconductor Corporation
  • Panasonic Corporation