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Butter and Spreads in Germany

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    Report

  • 19 Pages
  • September 2023
  • Region: Germany
  • Euromonitor International
  • ID: 3511417
Butter has long been a staple dairy ingredient in German cuisine, with a rich history and cultural significance. After two years of pandemic-driven home seclusion, which benefited the consumption of butter as cooking and baking were adopted as pleasurable activities, demand continues to fall in 2023 due to various factors, such as German consumers changing their dietary preferences, health concerns and inflation.

The Butter and Spreads in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Butter and Spreads market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Butter consumption in Germany remains below 2019 levels following 2021’s decline
  • Margarine grows among persistent health concerns and adapts to plant-based trend
  • Sales of private label butter and spreads remain high due to budget restrictions
PROSPECTS AND OPPORTUNITIES
  • Future of cooking fats points to a category in decline
  • Organic consumption decreases but retains interest in Germans’ minds
  • Vegan labelling could further push development of margarine and spreads
CATEGORY DATA
  • Table 1 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 2 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 6 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 7 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 16 Penetration of Private Label by Category: % Value 2018-2023
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources