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Viewing report
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Japan: Alcoholic Beverage Market Report 2002
Yano Research Institute Ltd, Jan 2002, Pages: 343
Target Field (Goods/Services):
Alcoholic beverage: beer, sparkling liquor, Japanese Sake, whiskey, brandy, bourbon, liqueur, wine, sparkling wine and so forth
Research Target:
Alcohol manufacturers and small scale-producers, trading firms, distributors and retailers
Research Contents:
1. Alcohol drink market
Brief summary: Scale and volume, the definition of 'Alcohol drinks'
9 product categories by Japanese standards
Major players by their sales and share
Potential hit in 7 different alcohol categories
Product package research and analysis
Distribution channels
Current issues and the government guidelines
All reports are in Japanese.
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