Alcoholic beverage: beer, sparkling liquor, Japanese Sake, whiskey, brandy, bourbon, liqueur, wine, sparkling wine and so forth
Alcohol manufacturers and small scale-producers, trading firms, distributors and retailers
1. Alcohol drink market
Brief summary: Scale and volume, the definition of "Alcohol drinks"
9 product categories by Japanese standards
Major players by their sales and share
Potential hit in 7 different alcohol categories
Product package research and analysis
Current issues and the government guidelines
All reports are in Japanese.