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Rice, Pasta and Noodles in Thailand

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    Report

  • 26 Pages
  • December 2023
  • Region: Thailand
  • Euromonitor International
  • ID: 3514464
Sales of rice, pasta, and noodles benefit from such products being affordable staples, especially during a time of economic uncertainty, when consumers are cooking at home regularly. In particular, rice is seeing the highest growth as rice continues to be the main staple for Thai consumers. On the other hand, pasta benefits from a trend for Western cooking, along with its convenience.

The Rice, Pasta and Noodles in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RICE, PASTA AND NOODLES IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of rice, pasta and noodles benefit from affordability and convenience
  • Flavour innovations continue to boost the appeal of instant noodles
  • Noodles finally receive government approval for price rises - albeit at a lower rate than players hoped
PROSPECTS AND OPPORTUNITIES
  • Poor weather conditions expected to decrease domestic rice production volume
  • Healthy trends expected to stimulate more product innovations in the future
  • Japanese cuisine continues to drive Japanese rice brands
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
  • Table 8 NBO Company Shares of Rice: % Value 2019-2023
  • Table 9 LBN Brand Shares of Rice: % Value 2020-2023
  • Table 10 NBO Company Shares of Pasta: % Value 2019-2023
  • Table 11 LBN Brand Shares of Pasta: % Value 2020-2023
  • Table 12 NBO Company Shares of Noodles: % Value 2019-2023
  • Table 13 LBN Brand Shares of Noodles: % Value 2020-2023
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
  • Table 15 Distribution of Rice by Format: % Value 2018-2023
  • Table 16 Distribution of Pasta by Format: % Value 2018-2023
  • Table 17 Distribution of Noodles by Format: % Value 2018-2023
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
STAPLE FOODS IN THAILAND
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 23 Sales of Staple Foods by Category: Value 2018-2023
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 28 Penetration of Private Label by Category: % Value 2018-2023
  • Table 29 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources