Brazil Consumer Electronics Report Q1 2016

  • ID: 3517938
  • December 2015
  • Region: Brazil
  • 64 pages
  • Business Monitor International
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Brazilian consumer electronics spending declined sharply in 2015 due to recession and depreciation, with a double-digit decline even in local currency terms. Spending is forecast to contract again in 2016 as recession and further depreciation erode purchasing power, but conditions are expected to be slightly less hostile than in 2015. Under our core scenario, the market is however forecast to return to growth from 2017, as wider economic sentiment improves with an added boost from currency appreciation,
which we believe will unlock deferred purchases from 2015 and 2016. The improvement will be most pronounced in the PC and AV markets where demand was worst affected by economic conditions but it will still be handset sales growth that outperforms 2016-2019 as a result of the underlying strength of the smartphone upgrade trend. This industry forecasts total consumer electronics device spending will grow at a CAGR of 5.1% over 2015-2019 to USD35.3bn in 2019.

Latest Updates & Industry Developments
- Computer Hardware Sales: USD8.8bn in 2016 to USD13.0bn in 2019. After a sharp contraction in demand in 2015 and 2016 the market will recover over the medium term as household purchasing power increases, and boosted by deferred purchases as confidence returns.

- AV Sales: USD5.4bn in 2016 to USD7.0bn in 2019. Deferred purchases will be unlocked from 2017, but greater TV set saturation and cannibalisation of digital camera volumes will mean growth underperforms the computer hardware segment.

- Mobile Handset Sales: USD12.2bn in 2016 to USD15.3bn in 2019, a CAGR of 5.7% in US dollar terms.

Only segment expected to register local currency growth in 2016, but market will cool over the medium term due to smartphone market saturation.

Note: Product cover images may vary from those shown
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Latest Updates & Industry Developments


Consumer Electronics Market

Industry Forecast

Latest Updates

Structural Trends
Table: Consumer Electronics Overview (Brazil 2013-2019)

Industry Risk Reward Index
Table: Americas Risk/Rewards Index, Q1 2016

Market Overview

Recent Developments

Table: PC Sales (Brazil 2013-2019)
Table: Brazil Consumer Electronics Tax Regime

Table: AV Sales (Brazil 2013-2019)
Table: Household Penetration of AV Devices And Services (%)

Table: Mobile Communications (Brazil 2013-2019)

Competitive Landscape

International Companies
Table: Hewlett-Packard (HP)
Table: Lenovo

Local Companies
Table: IGB Eletronica (Gradiente)
Table: Itautec

Regulatory Development
Table: Government Authorities
Table: PC And Handsets Tax Regime

Demographic Forecast
Table: Population Headline Indicators (Brazil 1990-2025)
Table: Key Population Ratios (Brazil 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Brazil 1990-2025)
Table: Population By Age Group (Brazil 1990-2025)
Table: Population By Age Group % (Brazil 1990-2025)


Industry Forecast Methodology

Sector-Specific Methodology


Risk/Reward Index Methodology

Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown





Our Clients

  • Hewlett-Packard Company
  • Microsoft Corporation
  • Philips N.V.
  • SONY Corporation
  • Cypress Semiconductor Corporation
  • Panasonic Corporation