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Digital Media - Broadcasting - Digital TV

Paul Budde Communication Pty Ltd, Sep 2010, Pages: 17


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The broadcasting industry has experienced incredible changes over the past 12 months or so due to competitive and challenging market conditions combined with advances in technology. The developed world has moved closer and closer to all digital broadcasting and over the next five years, digital technologies are set to spread across all segments of the entertainment and media industries. The networks are facing intense competition for viewers and advertising in 2010 (and beyond); which will impact upon cost margins as the broadcasters will be forced to put more money into programming and marketing.

This report provides a global overview of digital TV trends including information on set-top boxes, HDTV and interactive TV. It includes observations on market developments and a brief overview of developments at a regional level. Broad global statistics and forecasts for digital TV are provided.




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