Kenya Tourism Report Q1 2016

  • ID: 3526531
  • January 2016
  • Region: Kenya
  • 34 pages
  • Business Monitor International
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Kenya's tourism sector is currently going through a slump. Traditionally the country has been a popular tourist destination due to its abundance of safari options and its beautiful beaches. Over the last few years however, Kenya has been the victim of a number of high profile terrorist attacks that have left many potential tourists with insecurities about the safety of travel. In the short term this will cause inbound tourist numbers to continue to decrease. The government are, however, making great efforts to improve national security in a bid to change its international image and the perceptions of some of its key markets, especially Europe (recently, both the UK and US lifted travel advisories against areas of Kenya). For these reasons we forecast that arrivals will pick up in the mid- to long-term and begin to steadily increase.

International tourism receipts will follow the same pattern as arrivals and should emerge from a period of decline into gradual increase. The hotel and restaurant industry will see very little growth, both in the short- and long-term. Kenya is such a well-established tourist destination that there is currently a saturation of accommodation options. Only when tourist numbers return to the same level as before the increased terror activity will there be demand for further developments in hotels and restaurants.

Key Updates And Forecasts
- Inbound tourism is forecast to see growth from 2017. In the long term this growth will increase at a faster pace than previously expected, to hit 1.4mn by 2019.

- By 2019, the higher number of inbound tourists will also push the international tourism receipts up, to USD3.16bn, a y-o-y rise of 16.83% from 2018 - 1.73% higher than the same forecast last quarter.

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Table: Key Forecasts (Kenya 2012-2019)



Industry Forecast
Table: Inbound Tourism (Kenya 2012-2019)
Table: Tourism Receipts (Kenya 2012-2019)
Table: Hotel Accommodation (Kenya 2012-2019)
Table: Tourist Departures and Consumption (Kenya 2012-2019)

Industry Risk/Reward Ratings

Industry Risk/Reward Index
Table: Sub-Saharan Africa Risk/Reward Index

Tourism Risk/Reward Index

Security Risk

Market Overview

Competitive Landscape

Domestic Hotel Groups
Table: Domestic Hotel Groups

International Hotel Groups
Table: International Hotel Groups


Industry Forecast Methodology

Risk/Reward Index Methodology
Table: Weighting Of Indicators

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Our Clients

  • InterContinental Hotel Group Plc.
  • Hilton Worldwide
  • Marriott International, Inc.
  • Invest Northern Ireland
  • Jumeirah Group
  • Starwood Hotels and Resorts Worldwide