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The Essential Online Solution: The 5-Step Formula for Small Business Success
John Wiley and Sons Ltd, Oct 2006, Pages: 288
In The Essential Online Solution, industry experts Rick Segel and Barbara Callan-Bogia provide you with a formula for small business success that begins with the Internet. Filled with in-depth insight and practical advice, this book discusses the important elements of e-commerce and pinpoints the strategies and ideas that have proven most profitable and successful.
The five essential steps covered within these pages will open your eyes to a new way of doing business in todays dynamic environment and give you an edge over the competition.
This information-packed guide will help you:
- Understand the past, present, and future of online business
- Uncover some of the Webs best marketing tools—tools that create a community of fanatic followers, increase your Web activity, and cost nothing
- Design and position your Web site for maximum effectiveness
- Start and create a viable auction business
- And much more
Straightforward and to the point, The Essential Online Solution contains lessons and information—all of which come from discussions with small business owners on the front lines—that can help any small business survive and thrive in todays competitive business environment.
Praise for The Essential Online Solution
'Turn your small business online opportunities from mystery to mastery by reading this book, and putting the steps into action.'
—Jeffrey Gitomer, author of The Little Red Book of Selling
'The Internet has made operating a successful small business easier than ever before, but it still takes entrepreneurial drive, an ambitious spirit, and careful planning to pull it all off. This book shares useful insights, potential pitfalls, and efficient stepping stones to making your online business goals come to fruition.'
—Nido Qubein, President, High Point University, Chairman, Great Harvest Bread Co.
About the authors
Rick Segel CSP, a seasoned retailer of twenty-five years, owned one of New Englands most successful independent womens specialty stores. He is the marketing expert for Staples.com, the co-creator of the Retail Technology Assessment for Microsoft, and a founding member of the Retail Advisory Council for Johnson & Wales University. Segel is the Director of Retail Training for the Retailers Association of Massachusetts. He is also the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs), which has recognized over thirty of the most innovative retailers in the state. Segel holds the Certified Speaking Professional designation and has been a featured speaker in over 1,400 presentations. He is also the author of Retail Business Kit For Dummies, which became the number-one selling retail how-to book in the United States.
Barbara Callan-Bogia is a speaker and trainer who conducts seminars to thousands of people on influencing, leading in multiple locations, communication, and office politics. She is also the owner of Callan Consulting, a successful national management development consulting firm founded in 1996, and co-creator of the Retail Technology Assessment for Microsoft.
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The Lessons Learned Handbook: Practical Approaches to Learning from Experience
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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!
Innovation in a Reinvented World: 10 Essential Elements to Succeed in the New World of Business, + Website
e-crm: Customer Management Strategies for e-Business
Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
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