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Winning at the Wellness Game: Cultivating Wellness Champions Plus 19 Proven Program Promotions

  • ID: 354653
  • Report
  • October 2006
  • Healthcare Intelligence Network
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A focus on wellness is rapidly becoming part of the corporate landscape. Either on their own or with assistance from health plans and community organizations, employers are creating a culture of change: providing on-site opportunities for employees to learn about health issues and engage in healthy behaviors. The obvious benefit of a healthier workforce is reduced healthcare cost, but these initiatives also enhance workforce productivity and reduce absenteeism and work-related injuries.

In Winning at the Wellness Game: Cultivating Wellness Champions Plus 19 Proven Program Promotions, three wellness experts share their most effective promotional strategies for boosting participation in workplace wellness efforts. In addition, this 38-page special report details how organizations are recruiting wellness champions from workforce ranks to promote corporate initiatives. Learn how companies are developing a network of wellness advocates to promote participation without draining the wellness budget.

This report contains tested strategies from wellness experts who presented at February 2006 and July 2006 audio conferences:

William B. Baun, manager of human resources and wellness at The University of Texas M.D. Anderson Cancer Center;
Robin Foust, health management specialist and principal, Zoe Consulting;
Aaron M. Hardy, wellness coordinator for the Washoe County School District;
Michele Housley, wellness program coordinator at the University of Texas M.D. Anderson Cancer Center; and
Rebecca K. Kelly, corporate wellness coordinator for American Cast Iron Pipe Company (ACIPCO) in Birmingham, Ala.

You'll get details on:

- Recruiting and training wellness champions;
- Managing a team of wellness champions;
- Trends in championing wellness, including peer health educators and conflict resolution;
- Details on promotional strategies to boost participation including creating a corporate wellness culture, the power of employee program ownership, the value of health coaches, water cooler wellness, and much more.
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- Engaging and Retaining Wellness Champions from the Top Down
Wanted: Dependable Doers
Wellness Champion Responsibilities
The Trend of Peer Health Educators
The Notebook Approach to Organization
The Challenges
Trends in Championing Wellness

- Foundations of Worksite Wellness Success
Champion Selection Criteria: Acquiring Believers
Wellness Champs Welcome Any Time
Developing an Orientation Program
Recognition Programs
Program Expectations
When a Champ Doesn't Work Out

- Q&A: Ask the Experts
Training Wellness Advocates
Measuring Program Success
Managing a Team of Wellness Champions
Sizing Up the Wellness Champ Field
Putting Champions to Work in the Organization
Offering Incentives for Dependents
Claiming Water Coolers for Wellness
Tying Incentives to Risk Factors

Glossary

For More Information

About the Authors

PLUS 19 Proven Promotional Tactics!
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