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Fruit/Vegetable Juice in the Philippines

Euromonitor International, April 2011, Pages: 40


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Companies continued to leverage the growing health and wellness trend in 2010. Key players such as Del Monte Philippines and RFM Corp continued to aggressively promote their Fit ‘n Right and Sunkist Healthy Heart brands respectively as better beverage alternatives, highlighting the ability of these brands to aid weight loss, and lower cholesterol and reduce the risk of heart disease respectively. The availability of more fortified products also resulted in better consumption of fruit/vegetable...

The Fruit/Vegetable Juice in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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