Air Care in Slovakia

Euromonitor International, September 2012, Pages: 22

In 2011, air care in Slovakia benefited from the increasing importance placed on having a fresh and pleasant smelling house by consumers. Over the review period, having a fresh fragrance in the home and removing unpleasant odours become a basic standard in the country, while consumers also became increasingly interested in different formats. Traditionally, air care products were primarily used in bathrooms and laundry rooms in Slovakia. However, over the review period, consumers increasingly...

Euromonitor International's Air Care in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN SLOVAKIA
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 4 Air Care Fragrances Rankings by Value 2006-2011
Table 5 Air Care Company Shares 2007-2011
Table 6 Air Care Brand Shares 2008-2011
Table 7 Forecast Sales of Air Care by Category: Value 2011-2016
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Herba Drug Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 1 Herba Drug sro: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Herba Drug sro: Competitive Position 2011
Executive Summary
Home Care Experiences Stable Growth in 2011
Product Sophistication Boosts Sales
Multinationals Continue To Dominate in 2011
Large Formats Prevail, Retail Channels Gain Share
Stable Performance Expected Over the Forecast Period
Key Trends and Developments
Home Care Benefits From the Strong Position of Multinational Companies
Green Trend Strengthening in Slovakia
Private Label Provides Intense Competition for Branded Products
Hypermarkets and Supermarkets Continue To Dominate Retail Distribution
Added Value Boosts Home Care Sales in Slovakia in 2011
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care by Category: Value 2006-2011
Table 11 Sales of Home Care by Category: % Value Growth 2006-2011
Table 12 Home Care Company Shares 2007-2011
Table 13 Home Care Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Home Care by Category: Value 2011-2016
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources

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