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Alcoholic Drinks in Pakistan

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    Report

  • 39 Pages
  • June 2023
  • Region: Pakistan
  • Euromonitor International
  • ID: 354756
With the easing of Coronavirus (COVID-19) threat and related restrictions, the reopening of hotels and restaurants and rebound in tourism flows led to healthy on- and off-trade volume growth of alcoholic drinks in 2022. As the purchase of alcohol can only be made through licensed shops (upmarket hotels in Punjab and hotels and “wine shops” in Sindh, and Balochistan), COVID-19 had a severe impact on on-trade sales, as tourism was hit hard.

The analyst's Alcoholic Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Non alcoholic beer gains traction among young adults
  • Economic factors and the war in Ukraine exert upward pressure on beer prices
  • Domestic mid-priced lager remains the key category
PROSPECTS AND OPPORTUNITIES
  • Westernisation trend among young people, especially students, to push demand
  • Pricing plays a pivotal role given the large young population
  • Tourism to boost beer demand in the forecast period
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Summary 4 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2017-2022
  • Table 18 Sales of Beer by Category: Total Value 2017-2022
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN PAKISTAN2022 DEVELOPMENTSSPIRITS IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Whiskies, gin and vodka remain the best sellers in spirits
  • Revival of the category as society reopens
  • Murree Brewery continues to dominate spirits
PROSPECTS AND OPPORTUNITIES
  • Growing exposure can pique interest in more types of spirits
  • Prospects for more choice and competition
  • Growing middle class to positively impact the category
CATEGORY DATA
  • Table 32 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 33 Sales of Spirits by Category: Total Value 2017-2022
  • Table 34 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 35 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 36 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 37 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 38 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 39 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 40 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 41 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 42 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 43 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 44 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 45 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 46 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN PAKISTAN2022 DEVELOPMENTSRTDS IN PAKISTAN2022 DEVELOPMENTS