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Alcoholic Drinks in Slovenia

  • ID: 354757
  • June 2016
  • Region: Slovenia
  • 72 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Beer
  • Cider/perry
  • DVC - Plus Doo
  • Gama Trgovina Doo
  • Product coverage:
  • Radgonske Gorice DD
  • MORE

Even though economic indicators in Slovenia are improving and showing the end of a long lasting crisis, alcoholic drinks was still experiencing some difficulties and struggles with further declining volume sales in 2015. Such market performance is a result of rather low consumer disposable income, as major economic improvements have come from exports and have not affected consumer budges yet.

The Alcoholic Drinks in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Beer
  • Cider/perry
  • DVC - Plus Doo
  • Gama Trgovina Doo
  • Product coverage:
  • Radgonske Gorice DD
  • MORE

ALCOHOLIC DRINKS IN SLOVENIA

June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Improving Economic Situation Does Not Translate Into Positive Market Performance
Price-sensitive Consumers Drive Development of Private Label
Heiniken Acquires Biggest Slovenian Brewery
Off-trade Remains Major Distribution Channel for Alcoholic Drinks
Positive Results Are Within Reach
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015 (%)
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 17 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 2 Research Sources
Gama Trgovina Doo in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 3 Fama Trgovina doo: Key Facts
Summary 4 Gama Trgovina doo: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Istenic Doo in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 5 Istenic doo: Key Facts
Summary 6 Istenic doo: Operational Indicators
Competitive Positioning
Ppd Distribucija Doo in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 7 PPD Distribucija doo: Key Facts
Summary 8 PPD Distribucija doo: Operational Indicators
Competitive Positioning
Summary 9 PPD Distribucija doo: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 10 Lager by Price Band 2015
Table 22 Number of Breweries 2011-2015
Category Data
Table 23 Sales of Beer by Category: Total Volume 2010-2015
Table 24 Sales of Beer by Category: Total Value 2010-2015
Table 25 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 26 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 31 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 32 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 33 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 34 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 35 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 36 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 37 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 38 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 39 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 40 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Cider/Perry: Total Volume 2010-2015
Table 44 Sales of Cider/Perry: Total Value 2010-2015
Table 45 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 46 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 51 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 52 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 53 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 54 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 55 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 56 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 57 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
Table 58 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
Table 59 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 60 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 71 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 72 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 73 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Spirits by Category: Total Volume 2010-2015
Table 79 Sales of Spirits by Category: Total Value 2010-2015
Table 80 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 81 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 82 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 83 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 84 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 85 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 86 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 87 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 88 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 89 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 90 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 91 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 92 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 93 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 94 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 95 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 96 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 97 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 98 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 99 Sales of Wine by Category: Total Volume 2010-2015
Table 100 Sales of Wine by Category: Total Value 2010-2015
Table 101 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 102 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 103 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 104 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 105 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 106 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 107 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 108 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 109 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 110 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 111 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 112 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 113 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

Note: Product cover images may vary from those shown
3 of 5

FEATURED COMPANIES

  • Beer
  • Cider/perry
  • DVC - Plus Doo
  • Gama Trgovina Doo
  • Product coverage:
  • Radgonske Gorice DD
  • MORE

Higher expenditure drives consumption of premium brands
Increasing disposable income is driving consumption of premium wine and beer brands in Slovenia. Higher unit prices and increased consumption of premium products are the result of Slovenia’s adoption of the euro on 1 January 2007. The increased expenditure is stronger in the on-trade channel, which is also experiencing higher unit price rises than the off-trade channel.

Changing consumption patterns
The consumption pattern is changing in terms of beer and wine. Although wine still accounts for the majority of pure alcohol consumed, its volume share is falling on account of beer. This reflects the growing popularity of beer and malt-based RTDs among Slovenian teenagers.

Domestic companies lead in beer, RTDs and wine
The strong Slovenian tradition of brewing and the joining of the two main breweries in 2005 led to a virtual monopoly position of Pivovarna Laško in beer, as well as making the domestic producer unbeatable in malt-based RTDs. With its new launches in malt-based RTDs, Pivovarna Laško is one of the most active producers in the Slovenian alcoholic drinks market. Wine is also the domain of domestic producers. Nevertheless, in both beer and wine, imported brands are gaining importance.

Supermarkets/hypermarkets is the most important distribution channel
In Slovenia, there is popular rivalry among the leading retailers – Mercator, Tuš and Spar. Each retailer is trying to build bigger and better shopping centres. The competition has extended even further, with each retailer advertising itself as the cheapest. Consumers gain the most from this competition, spending more free time in shopping centres and making more than 70% of purchases in supermarkets/hypermarkets. More than 50% of alcoholic drinks purchases are made in supermarkets/hypermarkets. Meanwhile, discounters are performing well by means of price advantage, organic growth and the entry of new player, Lidl.

Positive forecast outlook
Despite all the efforts of the state to change the laws concerning alcoholic drinks, per capita volume consumption is estimated to increase modestly during the forecast period. Growth will be driven by the on-trade channel. Wine and cider/perry (which plays a minor role in Slovenian alcoholic drinks), will experience lower growth in volume consumption, since the trend will be focused on higher quality rather than on quantity. By contrast, beer, malt-based RTDs and spirits will have better potential for growth. The younger generation will be the main target consumer group, especially for malt-based RTDs and spirits.

Note: Product cover images may vary from those shown
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- DVC - Plus Doo
- Gama Trgovina Doo
- Radgonske Gorice DD
- Vinakras Zoo

Product coverage:

- Beer
- Cider/perry
- RTDs/High-strength premixes
- Spirits
- Wine

Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown

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