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Alcoholic Drinks in Slovenia

  • ID: 354757
  • June 2015
  • Region: Slovenia
  • 72 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Beer
  • Cider/perry
  • DVC - Plus Doo
  • Gama Trgovina Doo
  • Product coverage:
  • Radgonske Gorice DD
  • MORE

Alcoholic drinks registered further decline in sales volume in 2014. This performance is explained by the ongoing difficult economic situation in the country and low consumer confidence level, which resulted in a drop of consumer spending power and a shift towards a planned and very rational buying pattern with high importance of product prices. Nevertheless alcoholic drinks’ retail sales value registered 1% growth, mainly due to the good performance of beer and wine.

The Alcoholic Drinks in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Beer
  • Cider/perry
  • DVC - Plus Doo
  • Gama Trgovina Doo
  • Product coverage:
  • Radgonske Gorice DD
  • MORE

ALCOHOLIC DRINKS IN SLOVENIA

June 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Alcoholic Drinks Experiences Negative Volume Growth in 2014
Private Label Products See Fast Development
Domestic Beer Producers Rule Alcoholic Drinks in 2014
the Off-trade Channel Keeps Leading Position in 2014
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 2 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 3 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 4 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2014
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Gama Trgovina Doo in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 4 Gama Trgovina doo: Key Facts
Summary 5 Gama Trgovina doo: Operational Indicators
Company Background
Competitive Positioning
Pivovarna Laško Dd in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 6 Pivovarna Laško dd: Key Facts
Summary 7 Pivovarna Laško dd: Operational Indicators
Company Background
Competitive Positioning
Summary 8 Pivovarna Laško dd: Competitive Position 2014
Pivovarna Union Dd in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 9 Pivovarna Union dd: Key Facts
Summary 10 Pivovarna Union dd: Operational Indicators
Company Background
Competitive Positioning
Summary 11 Pivovarna Union dd: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 12 Lager by Price Band 2014
Summary 13 Number of Breweries 2009-2014
Category Data
Table 21 Sales of Beer by Category: Total Volume 2009-2014
Table 22 Sales of Beer by Category: Total Value 2009-2014
Table 23 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 24 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 25 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 26 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 27 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 28 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 29 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 30 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 31 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 32 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 33 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 34 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 35 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 36 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 37 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 38 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 39 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 40 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Cider/Perry: Total Volume 2009-2014
Table 42 Sales of Cider/Perry: Total Value 2009-2014
Table 43 Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 44 Sales of Cider/Perry: % Total Value Growth 2009-2014
Table 45 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
Table 46 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
Table 47 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
Table 49 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 50 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 51 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 52 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 53 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
Table 54 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Table 55 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
Table 56 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
Table 57 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 58 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 59 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 60 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 62 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 63 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 69 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 70 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 71 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Spirits by Category: Total Volume 2009-2014
Table 77 Sales of Spirits by Category: Total Value 2009-2014
Table 78 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 79 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 80 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 81 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 82 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 83 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 84 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 85 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 86 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 87 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 88 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 89 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
Table 90 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 91 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 92 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 93 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 94 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 95 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 96 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 97 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 98 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 99 Sales of Wine by Category: Total Volume 2009-2014
Table 100 Sales of Wine by Category: Total Value 2009-2014
Table 101 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 102 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 103 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 104 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 105 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 106 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 107 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 108 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 109 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 110 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 111 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 112 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 113 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Beer
  • Cider/perry
  • DVC - Plus Doo
  • Gama Trgovina Doo
  • Product coverage:
  • Radgonske Gorice DD
  • MORE

Higher expenditure drives consumption of premium brands
Increasing disposable income is driving consumption of premium wine and beer brands in Slovenia. Higher unit prices and increased consumption of premium products are the result of Slovenia’s adoption of the euro on 1 January 2007. The increased expenditure is stronger in the on-trade channel, which is also experiencing higher unit price rises than the off-trade channel.

Changing consumption patterns
The consumption pattern is changing in terms of beer and wine. Although wine still accounts for the majority of pure alcohol consumed, its volume share is falling on account of beer. This reflects the growing popularity of beer and malt-based RTDs among Slovenian teenagers.

Domestic companies lead in beer, RTDs and wine
The strong Slovenian tradition of brewing and the joining of the two main breweries in 2005 led to a virtual monopoly position of Pivovarna Laško in beer, as well as making the domestic producer unbeatable in malt-based RTDs. With its new launches in malt-based RTDs, Pivovarna Laško is one of the most active producers in the Slovenian alcoholic drinks market. Wine is also the domain of domestic producers. Nevertheless, in both beer and wine, imported brands are gaining importance.

Supermarkets/hypermarkets is the most important distribution channel
In Slovenia, there is popular rivalry among the leading retailers – Mercator, Tuš and Spar. Each retailer is trying to build bigger and better shopping centres. The competition has extended even further, with each retailer advertising itself as the cheapest. Consumers gain the most from this competition, spending more free time in shopping centres and making more than 70% of purchases in supermarkets/hypermarkets. More than 50% of alcoholic drinks purchases are made in supermarkets/hypermarkets. Meanwhile, discounters are performing well by means of price advantage, organic growth and the entry of new player, Lidl.

Positive forecast outlook
Despite all the efforts of the state to change the laws concerning alcoholic drinks, per capita volume consumption is estimated to increase modestly during the forecast period. Growth will be driven by the on-trade channel. Wine and cider/perry (which plays a minor role in Slovenian alcoholic drinks), will experience lower growth in volume consumption, since the trend will be focused on higher quality rather than on quantity. By contrast, beer, malt-based RTDs and spirits will have better potential for growth. The younger generation will be the main target consumer group, especially for malt-based RTDs and spirits.

Note: Product cover images may vary from those shown

- DVC - Plus Doo
- Gama Trgovina Doo
- Radgonske Gorice DD
- Vinakras Zoo

Product coverage:

- Beer
- Cider/perry
- RTDs/High-strength premixes
- Spirits
- Wine

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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