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Alcoholic Drinks in Slovenia Product Image

Alcoholic Drinks in Slovenia

  • Published: September 2013
  • Region: Slovenia
  • 79 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Beer
  • Cider/perry
  • DVC - Plus Doo
  • Gama Trgovina Doo
  • Product coverage:
  • Radgonske Gorice DD
  • MORE

Due to falling consumer purchasing power, as well as the strong influence of the health and wellness trend, consumption of alcohol decreased slightly in Slovenia in 2012, whether through lower volume consumption or a shift towards drinks with a lower-alcohol content. A number of categories compensated for the overall fall in consumer demand, including wine and the high-growth category of malt-based RTDs, no other category has increased in total volume which witnessed many new product launches...

The Alcoholic Drinks in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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ALCOHOLIC DRINKS IN SLOVENIA

September 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Stagnating Alcoholic Drinks Market in 2012
Changing Preferences
Trust in Domestic Products Persists
Poor Performance of the On-trade Channel
Reasonable Future Performance Expected
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 1 Typical Wholesaler and Retailer Mark-ups by Sector 2012
Table 2 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 3 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 4 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 5 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 6 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 7 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2011-2012
Market Indicators
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 9 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 10 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 11 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 17 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 18 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 19 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Dvc - Plus Doo in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 4 DVC - Plus doo: Key Facts
Summary 5 DVC - Plus doo: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 6 DVC - Plus doo: Competitive Position 2012
Gama Trgovina Doo in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 7 Gama Trgovina doo: Key Facts
Summary 8 Gama Trgovina doo: Operational Indicators
Company Background
Production
Competitive Positioning
Istenic Doo in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 9 Istenic doo: Key Facts
Summary 10 Istenic doo: Operational Indicators
Company Background
Production
Summary 11 Istenic doo: Production Statistics 2012
Competitive Positioning
Summary 12 Istenic doo: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 13 Lager by Price Band 2012
Category Data
Table 24 Sales of Beer by Category: Total Volume 2007-2012
Table 25 Sales of Beer by Category: Total Value 2007-2012
Table 26 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 27 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 28 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 29 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 32 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 33 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 34 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 35 Production, Imports and Exports of Beer: Total Volume 2007-2011
Table 36 Imports of Beer by Country of Origin: Total Volume 2007-2011
Table 37 Imports of Beer by Country of Origin: Total Value 2007-2011
Table 38 Exports of Beer by Country of Destination: Total Volume 2007-2011
Table 40 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 41 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Cider/Perry: Total Volume 2007-2012
Table 45 Sales of Cider/Perry: Total Value 2007-2012
Table 46 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 47 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 48 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 49 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 50 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 51 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 55 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2011
Table 56 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2011
Table 57 Imports of Cider/Perry by Country of Origin: Total Value 2007-2011
Table 58 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2011
Table 59 Exports of Cider/Perry by Country of Destination: Total Value 2007-2011
Table 60 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 61 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 62 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 63 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 65 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 72 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 73 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 74 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 79 Sales of Spirits by Category: Total Volume 2007-2012
Table 80 Sales of Spirits by Category: Total Value 2007-2012
Table 81 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 82 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 83 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 84 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 85 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 86 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 87 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 88 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 89 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 90 Production, Imports and Exports of Spirits: Total Volume 2007-2011
Table 91 Imports of Spirits by Country of Origin: Total Volume 2007-2011
Table 92 Imports of Spirits by Country of Origin: Total Value 2007-2011
Table 93 Exports of Spirits by Country of Destination: Total Volume 2007-2011
Table 94 Exports of Spirits by Country of Destination: Total Value 2007-2011
Table 95 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2011
Table 96 Production, Imports and Exports of Gin: Total Volume 2007-2011
Table 97 Production, Imports and Exports of Rum: Total Volume 2007-2011
Table 98 Production, Imports and Exports of Tequila: Total Volume 2007-2011
Table 99 Production, Imports and Exports of Vodka: Total Volume 2007-2011
Table 100 Production, Imports and Exports of Whiskies: Total Volume 2007-2011
Table 101 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 102 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 103 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 104 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Wine by Category: Total Volume 2007-2012
Table 106 Sales of Wine by Category: Total Value 2007-2012
Table 107 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 108 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 109 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 110 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 111 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 112 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 113 Production, Imports and Exports of Wine: Total Volume 2007-2011
Table 114 Imports of Wine by Country of Origin: Total Volume 2007-2011
Table 115 Imports of Wine by Country of Origin: Total Value 2007-2011
Table 116 Exports of Wine by Country of Destination: Total Volume 2007-2011
Table 117 Exports of Wine by Country of Destination: Total Value 2007-2011
Table 118 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 119 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 120 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 121 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017

Higher expenditure drives consumption of premium brands
Increasing disposable income is driving consumption of premium wine and beer brands in Slovenia. Higher unit prices and increased consumption of premium products are the result of Slovenia’s adoption of the euro on 1 January 2007. The increased expenditure is stronger in the on-trade channel, which is also experiencing higher unit price rises than the off-trade channel.

Changing consumption patterns
The consumption pattern is changing in terms of beer and wine. Although wine still accounts for the majority of pure alcohol consumed, its volume share is falling on account of beer. This reflects the growing popularity of beer and malt-based RTDs among Slovenian teenagers.

Domestic companies lead in beer, RTDs and wine
The strong Slovenian tradition of brewing and the joining of the two main breweries in 2005 led to a virtual monopoly position of Pivovarna Laško in beer, as well as making the domestic producer unbeatable in malt-based RTDs. With its new launches in malt-based RTDs, Pivovarna Laško is one of the most active producers in the Slovenian alcoholic drinks market. Wine is also the domain of domestic producers. Nevertheless, in both beer and wine, imported brands are gaining importance.

Supermarkets/hypermarkets is the most important distribution channel
In Slovenia, there is popular rivalry among the leading retailers – Mercator, Tuš and Spar. Each retailer is trying to build bigger and better shopping centres. The competition has extended even further, with each retailer advertising itself as the cheapest. Consumers gain the most from this competition, spending more free time in shopping centres and making more than 70% of purchases in supermarkets/hypermarkets. More than 50% of alcoholic drinks purchases are made in supermarkets/hypermarkets. Meanwhile, discounters are performing well by means of price advantage, organic growth and the entry of new player, Lidl.

Positive forecast outlook
Despite all the efforts of the state to change the laws concerning alcoholic drinks, per capita volume consumption is estimated to increase modestly during the forecast period. Growth will be driven by the on-trade channel. Wine and cider/perry (which plays a minor role in Slovenian alcoholic drinks), will experience lower growth in volume consumption, since the trend will be focused on higher quality rather than on quantity. By contrast, beer, malt-based RTDs and spirits will have better potential for growth. The younger generation will be the main target consumer group, especially for malt-based RTDs and spirits.

- DVC - Plus Doo
- Gama Trgovina Doo
- Radgonske Gorice DD
- Vinakras Zoo

Product coverage:

- Beer
- Cider/perry
- RTDs/High-strength premixes
- Spirits
- Wine

Note: Product cover images may vary from those shown

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