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Alcoholic Drinks in Slovenia Product Image

Alcoholic Drinks in Slovenia

  • ID: 354757
  • September 2014
  • Region: Slovenia
  • 82 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Beer
  • Cider/perry
  • DVC - Plus Doo
  • Gama Trgovina Doo
  • Product coverage:
  • Radgonske Gorice DD
  • MORE

After a few significant annual declines of alcoholic drinks sales in Slovenia during the review period as a consequence of the economic crisis, the industry saw only a slight total volume decline in 2013. Nevertheless, falling consumer purchasing power has reinforced trends seen in the past with consumers shifting towards cheaper brands and private label products. For the same reason, the on-trade channel saw worse performance as consumers are cutting off all unnecessary expenditures and...

The Alcoholic Drinks in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FEATURED COMPANIES

  • Beer
  • Cider/perry
  • DVC - Plus Doo
  • Gama Trgovina Doo
  • Product coverage:
  • Radgonske Gorice DD
  • MORE

ALCOHOLIC DRINKS IN SLOVENIA

September 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Only A Slight Decline for Alcoholic Drinks Volume Sales
Negative Impact of Low Consumer Purchasing Power and Healthier Lifestyles
No Changes on Top
Off-trade Channel Reinforces Its Lead
Many Challenges Ahead
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that does not use Wholesalers 2013
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2013
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Dvc - Plus Doo in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 3 DVC - Plus doo: Key Facts
Summary 4 DVC - Plus doo: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Gama Trgovina Doo in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 5 Gama Trgovina doo: Key Facts
Summary 6 Gama Trgovina doo: Operational Indicators
Company Background
Production
Competitive Positioning
Istenic Doo in Alcoholic Drinks (slovenia)
Strategic Direction
Key Facts
Summary 7 Istenic doo: Key Facts
Summary 8 Istenic doo: Operational Indicators
Company Background
Production
Summary 9 Istenic doo: Production Statistics 2013
Competitive Positioning
Summary 10 Istenic doo: Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 11 Lager by Price Band 2013
Table 26 Number of Breweries 2008-2013
Category Data
Table 27 Sales of Beer by Category: Total Volume 2008-2013
Table 28 Sales of Beer by Category: Total Value 2008-2013
Table 29 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 30 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 32 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 35 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 36 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 37 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 39 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 40 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 41 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 42 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 43 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 44 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Cider/Perry: Total Volume 2008-2013
Table 48 Sales of Cider/Perry: Total Value 2008-2013
Table 49 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 50 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 54 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 55 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 56 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 57 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 58 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
Table 59 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
Table 60 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
Table 61 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
Table 62 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
Table 63 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 64 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 65 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 66 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 68 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 70 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 74 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 75 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 76 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 77 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 81 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Spirits by Category: Total Volume 2008-2013
Table 83 Sales of Spirits by Category: Total Value 2008-2013
Table 84 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 85 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 86 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 87 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 88 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 89 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 90 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 91 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 92 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 93 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 94 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 95 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 96 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 97 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 98 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2012
Table 99 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 100 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 101 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 102 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 103 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 104 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 105 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 106 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 107 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 108 Sales of Wine by Category: Total Volume 2008-2013
Table 109 Sales of Wine by Category: Total Value 2008-2013
Table 110 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 111 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 112 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 113 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 114 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 115 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 116 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 117 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 118 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 119 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 120 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 121 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 122 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 123 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 124 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018

FEATURED COMPANIES

  • Beer
  • Cider/perry
  • DVC - Plus Doo
  • Gama Trgovina Doo
  • Product coverage:
  • Radgonske Gorice DD
  • MORE

Higher expenditure drives consumption of premium brands
Increasing disposable income is driving consumption of premium wine and beer brands in Slovenia. Higher unit prices and increased consumption of premium products are the result of Slovenia’s adoption of the euro on 1 January 2007. The increased expenditure is stronger in the on-trade channel, which is also experiencing higher unit price rises than the off-trade channel.

Changing consumption patterns
The consumption pattern is changing in terms of beer and wine. Although wine still accounts for the majority of pure alcohol consumed, its volume share is falling on account of beer. This reflects the growing popularity of beer and malt-based RTDs among Slovenian teenagers.

Domestic companies lead in beer, RTDs and wine
The strong Slovenian tradition of brewing and the joining of the two main breweries in 2005 led to a virtual monopoly position of Pivovarna Laško in beer, as well as making the domestic producer unbeatable in malt-based RTDs. With its new launches in malt-based RTDs, Pivovarna Laško is one of the most active producers in the Slovenian alcoholic drinks market. Wine is also the domain of domestic producers. Nevertheless, in both beer and wine, imported brands are gaining importance.

Supermarkets/hypermarkets is the most important distribution channel
In Slovenia, there is popular rivalry among the leading retailers – Mercator, Tuš and Spar. Each retailer is trying to build bigger and better shopping centres. The competition has extended even further, with each retailer advertising itself as the cheapest. Consumers gain the most from this competition, spending more free time in shopping centres and making more than 70% of purchases in supermarkets/hypermarkets. More than 50% of alcoholic drinks purchases are made in supermarkets/hypermarkets. Meanwhile, discounters are performing well by means of price advantage, organic growth and the entry of new player, Lidl.

Positive forecast outlook
Despite all the efforts of the state to change the laws concerning alcoholic drinks, per capita volume consumption is estimated to increase modestly during the forecast period. Growth will be driven by the on-trade channel. Wine and cider/perry (which plays a minor role in Slovenian alcoholic drinks), will experience lower growth in volume consumption, since the trend will be focused on higher quality rather than on quantity. By contrast, beer, malt-based RTDs and spirits will have better potential for growth. The younger generation will be the main target consumer group, especially for malt-based RTDs and spirits.

- DVC - Plus Doo
- Gama Trgovina Doo
- Radgonske Gorice DD
- Vinakras Zoo

Product coverage:

- Beer
- Cider/perry
- RTDs/High-strength premixes
- Spirits
- Wine

Note: Product cover images may vary from those shown

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