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Bottled Water in the US Product Image

Bottled Water in the US

  • Published: July 2013
  • Region: North America, United States
  • 53 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Big Red Inc
  • DS Waters of America LP
  • Kelso & Co
  • Monarch Beverage Co, The
  • Northland Cranberries Inc
  • Royal Crown Cola Co
  • MORE

Functional bottled water continued to rebound in off-trade value sales in 2012. After declining by 9% in 2010, off-trade value increased by 13% in 2011 and 6% in 2012. The leading brand in functional bottled water, VitaminWater, was sued by the Center for Science in the Public Interest in 2010 for having a misleading name. The product contained a high amount of sugar and calories, and was thus scrutinised strongly by Americans who initially thought of the beverage as a healthy alternative to...

The Bottled Water in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares READ MORE >

BOTTLED WATER IN THE US
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
Table 6 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2007-2012
Table 7 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2007-2012
Table 8 Company Shares of Bottled Water by Off-trade Volume 2008-2012
Table 9 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
Table 10 Company Shares of Bottled Water by Off-trade Value 2008-2012
Table 11 Brand Shares of Bottled Water by Off-trade Value 2009-2012
Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Coca-Cola Co, the in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 1 The Coca-Cola Co: Key Facts
Summary 2 The Coca-Cola Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 The Coca-Cola Co: Competitive Position 2011
Crystal Geyser Roxane Water Co Llc in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 4 Crystal Geyser Roxane Water Co LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Crystal Geyser Roxane Water Co LLC: Competitive Position 2012
Nestlé Waters North America in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 6 Nestlé Waters North America: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Nestlé Waters North America: Competitive Position 2012
PepsiCo Inc in Soft Drinks (usa)
Strategic Direction
Summary 8 PepsiCo Inc: Operational Indicators
Company Background
Production
Summary 9 PepsiCo Inc: Production Statistics 2012
Competitive Positioning
Summary 10 PepsiCo Inc: Competitive Position 2012
Executive Summary
Consumers Seek Out Value-added Products
Increased Scrutiny May Change the Way Future Products Are Promoted
Campbell Soup Grows Through Acquisition
Supermarkets Remains the Number One Soft Drinks Channel
Minimal Growth Ahead
Key Trends and Developments
Millennials Present New Marketing Challenges for Soft Drinks Manufacturers
Government Bodies and Lawsuits Put Pressure on Beverage Companies
Drinks Companies Focus on Better-for-you (bfy) Products
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 28 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
Table 29 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
Table 30 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
Table 31 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 36 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 37 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 38 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 39 Penetration of Private Label by Category by Value 2007-2012
Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in US
Market Data
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 11 Research Sources

Healthy and fortified drinks appear
As reports of obese Americans and the cost to the medical care system dominate the media, more and more attention is being paid by both consumers and manufacturers to healthier soft drinks. Low-calorie carbonates continue to increase in sales even as other carbonates struggle to retain consumer interest.

Consumers are continuing to look for fortified or naturally healthy soft drinks, and manufacturers continued to respond in 2005 with new products to meet this demand. The Coca-Cola Co and PepsiCo each launched lowcarb versions of their colas (C2 and Pepsi Edge) in an attempt to leverage the popular Atkins low-carb food trend. Low-carb RTD teas and sports drinks also began to appear. Minute Maid and Tropicana rolled out fortified versions of their orange juices tailored for growing children and heart health-conscious consumers.

Naturally healthy juices with antioxidants like pomegranate and cranberry enjoyed strong sales gains. Functional waters continued to make gains, as well as organic beverages, with consumers proving willing to accept higher prices due to the perceived health advantages of these products.

Companies Mentioned Include:
- Big Red Inc
- Campbell Soup Co
- CCDA Waters LLC-Danone JV (North America)
- Coca-Cola Co, The
- Crystal Geyser Roxane Water Co LLC
- Danone Waters of North America Inc
- Dr Pepper/Seven Up Inc
- DS Waters of America LP
- Energy Brands Inc
- Ferolito Vultaggio & Sons
- Florida's Natural Growers
- Kelso & Co
- Kraft Foods Inc
- Marbo Inc
- Minute Maid Co, The
- Monarch Beverage Co, The
- Mott's Inc
- National Beverage Corp
- Nestlé USA Inc
- Nestlé Waters North America
- North American Coffee Partnership, The
- Northland Cranberries Inc
- Ocean Spray Cranberries Inc
- PepsiCo Inc
- Pepsi-Lipton Tea Partnership
- Procter & Gamble Co, The
- Quaker Oats Co, The
- Red Bull North America Inc
- Royal Crown Cola Co
- Seagram Beverage Co, The
- Snapple Beverage Corp
- South Beach Beverage Co
- Sunny Delight Beverages Co
- Suntory Water Group Inc
- Tree Top Inc
- Tropicana Products Inc
- Unilever Bestfoods North America
- Welch Foods Inc

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