Bottled Water in the US

Euromonitor International, May 2012, Pages: 57

Functional bottled water suffered a decline of 4% in off-trade value sales in 2011; a continued sharp decline from the CAGR of 13% over the review period. The leading brand in functional bottled water, VitaminWater, is being sued for having a misleading name. When belts were being tightened during the recession years, consumers began to scrutinise the ingredients and label claims of functional waters with renewed scepticism. Clearly communicating the functionality of the product and the...

Euromonitor International's Bottled Water in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BOTTLED WATER IN THE US
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channels 2006-2011
Table 2 Off-trade Sales of Bottled Water: Volume 2006-2011
Table 3 Off-trade Sales of Bottled Water: Value 2006-2011
Table 4 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Bottled Water: % Value Growth 2006-2011
Table 6 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2006-2011
Table 8 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 9 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 10 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 11 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 12 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016
Table 13 Forecast Off-trade Sales of Bottled Water: Value 2011-2016
Table 14 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016
Table 15 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016
Coca-Cola Co, the in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 1 The Coca-Cola Co: Key Facts
Summary 2 The Coca-Cola Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 The Coca-Cola Co: Competitive Position 2011
Crystal Geyser Roxane Water Co Llc in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 4 Crystal Geyser Roxane Water Co LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Crystal Geyser Roxane Water Co LLC: Competitive Position 2011
Nestlé Waters North America in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 6 Nestlé Waters North America: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Nestlé Waters North America: Competitive Position 2011
PepsiCo Inc in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 8 PepsiCo Inc: Key Facts
Summary 9 PepsiCo Inc: Operational Indicators
Company Background
Production
Summary 10 PepsiCo Inc: Production Statistics 2011
Competitive Positioning
Summary 11 PepsiCo Inc: Competitive Position 2011
Executive Summary
Some Consumer Behaviour Changes Forever
Increased Federal Scrutiny May Change the Way Future Products Are Promoted
Soft Drinks Categories Look To Each Other for Innovation
Better-for-you (bfy) Attributes Dominated 2011 Launches and Extensions
True Innovation Comes From Niche Brands, Especially in Health and Wellness
Key Trends and Developments
Increased Federal Scrutiny May Change Future Product Positioning Trends
Some Premium Products Survive Through Recession
Health and Wellness Trend Offers Opportunities in Children's Soft Drinks
Better-for-you (bfy) Attributes Dominated 2011 Launches and Extensions
Winning Back the Wary Consumer Is A Tough Road Ahead
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 28 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 29 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 30 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 31 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 38 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 39 Penetration of Private Label by Category by Value 2006-2011
Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in the US
Data
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Summary 12 Research Sources

Healthy and fortified drinks appear
As reports of obese Americans and the cost to the medical care system dominate the media, more and more attention is being paid by both consumers and manufacturers to healthier soft drinks. Low-calorie carbonates continue to increase in sales even as other carbonates struggle to retain consumer interest.

Consumers are continuing to look for fortified or naturally healthy soft drinks, and manufacturers continued to respond in 2005 with new products to meet this demand. The Coca-Cola Co and PepsiCo each launched lowcarb versions of their colas (C2 and Pepsi Edge) in an attempt to leverage the popular Atkins low-carb food trend. Low-carb RTD teas and sports drinks also began to appear. Minute Maid and Tropicana rolled out fortified versions of their orange juices tailored for growing children and heart health-conscious consumers.

Naturally healthy juices with antioxidants like pomegranate and cranberry enjoyed strong sales gains. Functional waters continued to make gains, as well as organic beverages, with consumers proving willing to accept higher prices due to the perceived health advantages of these products.

Companies Mentioned Include:
- Big Red Inc
- Campbell Soup Co
- CCDA Waters LLC-Danone JV (North America)
- Coca-Cola Co, The
- Crystal Geyser Roxane Water Co LLC
- Danone Waters of North America Inc
- Dr Pepper/Seven Up Inc
- DS Waters of America LP
- Energy Brands Inc
- Ferolito Vultaggio & Sons
- Florida's Natural Growers
- Kelso & Co
- Kraft Foods Inc
- Marbo Inc
- Minute Maid Co, The
- Monarch Beverage Co, The
- Mott's Inc
- National Beverage Corp
- Nestlé USA Inc
- Nestlé Waters North America
- North American Coffee Partnership, The
- Northland Cranberries Inc
- Ocean Spray Cranberries Inc
- PepsiCo Inc
- Pepsi-Lipton Tea Partnership
- Procter & Gamble Co, The
- Quaker Oats Co, The
- Red Bull North America Inc
- Royal Crown Cola Co
- Seagram Beverage Co, The
- Snapple Beverage Corp
- South Beach Beverage Co
- Sunny Delight Beverages Co
- Suntory Water Group Inc
- Tree Top Inc
- Tropicana Products Inc
- Unilever Bestfoods North America
- Welch Foods Inc

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