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Personal Stationery in Mexico


Description: After two years of double-digit growth, sales of personal stationery grew by only 0.4% in 2009, reflecting the negative effects of the global economic crisis.

The Personal Stationeryin Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Envelopes, Giftwrap and Accessories, Greeting Cards, Notebooks, Notepaper and Blank Notelet Sets, Pads, Personal Organisers, Printing Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Stationery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Personal Stationery in Mexico
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Personal Goods Market Experiencing Decline Due To Global Economic Crisis
Watches Fastest-growing Sector Over Review Period
International Firms Hold Up Better in Face of Reduced Market
Non-store-based Retailing Experienced Growth
Market Recovery Expected by 2011 and Beyond
Key Trends and Developments
Personal Goods Market Impacted by Global Economic Crisis
Manufacturers and Retailers Face Security Threats Not Experienced Before
Unemployment and Decline in Disposable Income Affect Pattern of Demand
Non-store-retailing Poses Opportunity for Short-term Growth
Availability of Branded and Merchant Cards Creates Opportunity
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Berol Mexico SA De Cv
Strategic Direction
Key Facts
Summary 2 Berol Mexico SA de CV: Key Facts
Summary 3 Berol Mexico SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Berol Mexico SA de CV: Competitive Position 2009
Grupo Papelero Scribe SA De Cv
Strategic Direction
Key Facts
Summary 5 Grupo Papelero Scribe, SA de CV: Key Facts
Summary 6 Grupo Papelero Scribe, SA de CV: Operational Indicators
Company Background
Production
Summary 7 Grupo Papelero Scribe, SA de CV: Production Statistics 2009
Competitive Positioning
Summary 8 Grupo Papelero Scribe, SA de CV: Competitive Position 2009
Samsonite Mexico SA De Cv
Strategic Direction
Key Facts
Summary 9 Samsonite Mexico, SA de CV: Key Facts
Summary 10 SAMSONITE MEXICO, SA DE CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Samsonite Mexico, SA de CV: Competitive Position 2009
Swatch Group Mexico SA De Cv
Strategic Direction
Key Facts
Summary 12 Swatch Group México, SA de CV: Key Facts
Summary 13 Swatch Group México, SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Swatch Group México, SA de CV: Competitive Position 2009
Tanya Moss SA De Cv
Strategic Direction
Key Facts
Summary 15 Tanya Moss: Key Facts
Summary 16 Tanya Moss: Operational Indicators
Company Background
Production
Summary 17 Tanya Moss: Production Statistics 2009
Competitive Positioning
Summary 18 Tanya Moss: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 19 New Product Launches 2008-2009
Category Data
Table 9 Sales of Personal Stationery by Category: Value 2004-2009
Table 10 Sales of Personal Stationery by Category: % Value Growth 2004-2009
Table 11 Personal Stationery Company Shares 2005-2009
Table 12 Personal Stationery Brand Shares 2006-2009
Table 13 Sales of Personal Stationery by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Personal Stationery by Category: Value 2009-2014
Table 15 Forecast Sales of Personal Stationery by Category: % Value Growth 2009-2014




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