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Personal Stationery in South Africa
Euromonitor International, July 2010, Pages: 25
Consumers buying personal stationery have started to move away from established brands towards less expensive ones. In contrast with some sectors, such as watches or travel goods, in which saving can be effected by extending product life cycles or simply avoiding luxury items, in many circumstances the only way to save on stationery costs is to buy cheaper brands. A typical case is the school and student market, in which purchases can be neither postponed nor avoided.
The Personal Stationeryin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Envelopes, Giftwrap and Accessories, Greeting Cards, Notebooks, Notepaper and Blank Notelet Sets, Pads, Personal Organisers, Printing Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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