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Personal Stationery in South Africa


Description: Consumers buying personal stationery have started to move away from established brands towards less expensive ones. In contrast with some sectors, such as watches or travel goods, in which saving can be effected by extending product life cycles or simply avoiding luxury items, in many circumstances the only way to save on stationery costs is to buy cheaper brands. A typical case is the school and student market, in which purchases can be neither postponed nor avoided.

The Personal Stationeryin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Envelopes, Giftwrap and Accessories, Greeting Cards, Notebooks, Notepaper and Blank Notelet Sets, Pads, Personal Organisers, Printing Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Personal Stationery in South Africa
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
South Africa Lags Global Recession
Consumers Extend Products' Lives
Open Market Good for Some
Wholly Owned Networks Boost Brands
World Cup 2010 Providing A Timely Economic Boost
Key Trends and Developments
Great Expectations: World Cup 2010
the Impact of the Global Crisis in South Africa
Convenience Drives New Consumer Demand
Brand Diversification
Access To Technology
Market Indicators
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
House of Busby
Strategic Direction
Key Facts
Summary 2 House of Busby: Key Facts
Summary 3 House of Busby: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 House of Busby: Competitive Position 2009
Pilot Pen SA (pty) Ltd
Strategic Direction
Key Facts
Summary 5 Pilot Pen SA (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Pilot Pens: Competitive Position 2009
Sbacher & Co (pty) Ltd
Strategic Direction
Key Facts
Summary 7 S. Bacher & Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 S. Bacher & Co: Competitive Position 2009
Silveray Statmark Co
Strategic Direction
Key Facts
Summary 9 Silveray Statmark: Key Facts
Summary 10 Bidpaper Plus: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Silveray Statmark: Competitive Position 2009
Vendome Distributors SA (pty) Ltd
Strategic Direction
Key Facts
Summary 12 Vendome Distributors: Key Facts
Summary 13 Richemont Group: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Vendome Distributors: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 15 New Product Launches 2009
Category Data
Table 9 Sales of Personal Stationery by Category: Value 2004-2009
Table 10 Sales of Personal Stationery by Category: % Value Growth 2004-2009
Table 11 Personal Stationery Company Shares 2005-2009
Table 12 Personal Stationery Brand Shares 2006-2009
Table 13 Sales of Personal Stationery by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Personal Stationery by Category: Value 2009-2014
Table 15 Forecast Sales of Personal Stationery by Category: % Value Growth 2009-2014




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