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Personal Stationery in Spain


Description: In 2009, the negative impact of Spaniards’ new communication habits was consolidated in most subsectors of personal stationery, especially envelopes, pads, personal organisers, notebooks and notepaper/blank notelet sets. Increased use of the Internet, email and mobile phones, and especially the most recent “smart phones”, is reducing the use of such personal stationery products. Most Spaniards, especially the younger ones, communicate by email or Internet instant messaging so they no longer...

The Personal Stationeryin Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Envelopes, Giftwrap and Accessories, Greeting Cards, Notebooks, Notepaper and Blank Notelet Sets, Pads, Personal Organisers, Printing Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Stationery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Personal Stationery in Spain
Euromonitor International
September 2010
List of Contents and Tables
Executive Summary
the Impact of the Credit Crunch
the New Macroeconomic Framework
Crisis Increases Share of Counterfeits in Personal Goods Market
Changes in Distribution Due To Crisis
Uncertain Forecast
Key Trends and Developments
Credit Crunch Strongly Affecting All Personal Goods Markets
Technology Harming the Personal Goods Market
Black Market A Real Issue
Design and Quality Versus Low-cost Production
Distribution Influences Personal Goods Markets Directly
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bic Iberia SA
Strategic Direction
Key Facts
Summary 2 Bic Iberia S.A.: Key Facts
Summary 3 Bic Iberia S.A.: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Bic Iberia S.A.: Competitive Position 2009
Ibérica De Relojería SA
Strategic Direction
Key Facts
Summary 5 Ibérica de Relojería S.A.: Key Facts
Summary 6 Ibérica de Relojería S.A.: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Ibérica de Relojería S.A.: Competitive Position 2009
Joyería Tous SA
Strategic Direction
Key Facts
Summary 8 Joyería Tous S.A.: Key Facts
Summary 9 Joyería Tous S.A.: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Joyería Tous S.A: Competitive Position 2009
Miquel Rius 1839 SA
Strategic Direction
Key Facts
Summary 11 Miquel Rius 1839 SA: Key Facts
Summary 12 Miquel Rius 1839 SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Miquel Rius 1839 SA: Competitive Position 2009
Misako SA
Strategic Direction
Key Facts
Summary 14 Misako : Key Facts
Summary 15 Misako: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Misako: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 17 New Product Launches 2008-2009
Category Data
Table 9 Sales of Personal Stationery by Category: Value 2004-2009
Table 10 Sales of Personal Stationery by Category: % Value Growth 2004-2009
Table 11 Personal Stationery Company Shares 2005-2009
Table 12 Personal Stationery Brand Shares 2006-2009
Table 13 Sales of Personal Stationery by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Personal Stationery by Category: Value 2009-2014
Table 15 Forecast Sales of Personal Stationery by Category: % Value Growth 2009-2014




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