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Personal Stationery in Sweden


Description: For many years the Swedish market in personal stationery has been at odds with the growth of modern information technology, which at times has threatened its sales. With computers came the idea of the paperless society, in which nobody would need printing paper any more. Quite the opposite has proved to be the case, however, as people print more than ever, resulting in increased sales of printing paper in Sweden.

The Personal Stationeryin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Envelopes, Giftwrap and Accessories, Greeting Cards, Notebooks, Notepaper and Blank Notelet Sets, Pads, Personal Organisers, Printing Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Stationery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Personal Stationery in Sweden
Euromonitor International
September 2010
List of Contents and Tables
Executive Summary
Sales of Personal Goods Unaffected by Global Crisis
Sales in More Sectors Driven by Well-known Brands
Swedish Personal Goods Market Remains Conservative
Traditional Retailers Turning Into Fashion Stores
Well-known Brands Driving Future Sales
Key Trends and Developments
was There A Global Economic Crisis?
Well-known Brands All More Important
Swedish Personal Goods Market Becoming Polarised
Modern Technology Affecting Some Markets
Fashion Causes Rapid Changes
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Ballograf Ab
Strategic Direction
Key Facts
Summary 2 Ballograf AB: Key Facts
Summary 3 Ballograf AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Ballograf AB: Competitive Position 2009
Burde Förlagsaktiebolag
Strategic Direction
Key Facts
Summary 5 Burde Förlagsaktiebolag: Key Facts
Summary 6 Burde Förlagsaktiebolag: Operational Indicators
Company Background
Production
Summary 7 Burde Förlagsaktiebolag: Production Statistics 2009
Competitive Positioning
Summary 8 Burde Förlagsaktiebolag: Competitive Position 2009
Iduna Ab
Strategic Direction
Key Facts
Summary 9 Iduna AB: Key Facts
Summary 10 Iduna AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Iduna AB: Competitive Position 2009
Kin Ab
Strategic Direction
Key Facts
Summary 12 KIN AB: Key Facts
Summary 13 KIN AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 KIN AB: Competitive Position 2009
Venue Retail Group Ab
Strategic Direction
Key Facts
Summary 15 Venue Retail Group AB: Key Facts
Summary 16 Venue Retail Group AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Venue Retail Group AB: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 18 New Product Launches 2009
Category Data
Table 9 Sales of Personal Stationery by Category: Value 2004-2009
Table 10 Sales of Personal Stationery by Category: % Value Growth 2004-2009
Table 11 Personal Stationery Company Shares 2005-2009
Table 12 Personal Stationery Brand Shares 2006-2009
Table 13 Sales of Personal Stationery by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Personal Stationery by Category: Value 2009-2014
Table 15 Forecast Sales of Personal Stationery by Category: % Value Growth 2009-2014




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