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Personal Stationery in the Netherlands


Description: In 2009, demand for personal stationery was dampened by the recession. However, several fundamental sector issues also affected demand. For example, the increase usage of emails, mobile phone texting and other digital communication devices had a negative impact across the sector, and this will continue to have a long-term impact.

The Personal Stationeryin Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Envelopes, Giftwrap and Accessories, Greeting Cards, Notebooks, Notepaper and Blank Notelet Sets, Pads, Personal Organisers, Printing Paper

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Personal Stationery in the Netherlands
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Modest Value Sales Decline for Personal Goods
Economic Recession Started in 2008 and Deepened in 2009
Personal Goods Transformed Into Lifestyle Products
Distribution Channels Shifting
Modest Recovery in Personal Goods Expected
Key Trends and Developments
Economic Downturn A Major Concern
It's Not Easy Being Green
Demographic Changes Affect the Personal Goods Sector
Well-known Brands Drive Growth
Internet Becoming A Significant Force in Dutch Retail
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bruynzeel-sakura BV
Strategic Direction
Key Facts
Summary 2 Bruynzeel-Sakura BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bruynzeel-Sakura BV: Competitive Position 2009
Castelijn & Beerens BV
Strategic Direction
Key Facts
Summary 4 Castelijn & Beerens BV: Key Facts
Company Background
Production
Competitive Positioning
Ibb Amsterdam BV
Strategic Direction
Key Facts
Summary 5 IBB Amsterdam BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 IBB Amsterdam BV: Competitive Position 2009
Stationery Team Europe BV
Strategic Direction
Key Facts
Summary 7 Stationery Team Europe BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Stationery Team Europe BV: Competitive Position 2009
Stolk & Reese Kuvert BV
Strategic Direction
Key Facts
Summary 9 Stolk & Reese Kuvert BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Stolk & Reese Kuvert BV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 11 New Product Launches 2008- 2009
Category Data
Table 9 Sales of Personal Stationery by Category: Value 2004-2009
Table 10 Sales of Personal Stationery by Category: % Value Growth 2004-2009
Table 11 Personal Stationery Company Shares 2005-2009
Table 12 Personal Stationery Brand Shares 2006-2009
Table 13 Sales of Personal Stationery by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Personal Stationery by Category: Value 2009-2014
Table 15 Forecast Sales of Personal Stationery by Category: % Value Growth 2009-2014




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