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RTD Coffee in the US
Euromonitor International, May 2012, Pages: 49
RTD coffee remains a highly specialised product that has gained momentum in only a handful of global markets. As a premium priced, indulgent drink with distribution primarily in developed markets such as the US, RTD coffee was particularly vulnerable to the consumer shift in spending that occurred during the recent economic downturn. Although the total volume grew by 6% during 2007-2009, total value dropped by 2%. Since new entrants in the RTD coffee category often struggle to gain entry into...
Euromonitor International's RTD Coffee in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RTD COFFEE IN THE US
Euromonitor International
May 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 2 Off-trade Sales of RTD Coffee: Value 2006-2011
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
Table 5 Company Shares of RTD Coffee by Off-trade Volume 2007-2011
Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011
Table 7 Leading Flavours for RTD Coffee: % Volume Breakdown 2006-2011
Table 8 Company Shares of RTD Coffee by Off-trade Value 2007-2011
Table 9 Brand Shares of RTD Coffee by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 11 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016
Table 12 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Bolthouse Farms in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 1 Bolthouse Farms: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bolthouse Farms: Competitive Position 2011
Coca-Cola Co, the in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 3 The Coca-Cola Co: Key Facts
Summary 4 The Coca-Cola Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 The Coca-Cola Co: Competitive Position 2011
Ferolito, Vultaggio & Sons Inc in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 6 Ferolito, Vultaggio & Sons: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Ferolito, Vultaggio & Sons: Competitive Position 2011
Executive Summary
Some Consumer Behaviour Changes Forever
Increased Federal Scrutiny May Change the Way Future Products Are Promoted
Soft Drinks Categories Look To Each Other for Innovation
Better-for-you (bfy) Attributes Dominated 2011 Launches and Extensions
True Innovation Comes From Niche Brands, Especially in Health and Wellness
Key Trends and Developments
Increased Federal Scrutiny May Change Future Product Positioning Trends
Some Premium Products Survive Through Recession
Health and Wellness Trend Offers Opportunities in Children's Soft Drinks
Better-for-you (bfy) Attributes Dominated 2011 Launches and Extensions
Winning Back the Wary Consumer Is A Tough Road Ahead
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 27 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 28 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 37 Penetration of Private Label by Category by Value 2006-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in the US
Data
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Summary 8 Research Sources
As reports of obese Americans and the cost to the medical care system dominate the media, more and more attention is being paid by both consumers and manufacturers to healthier soft drinks. Low-calorie carbonates continue to increase in sales even as other carbonates struggle to retain consumer interest.
Consumers are continuing to look for fortified or naturally healthy soft drinks, and manufacturers continued to respond in 2005 with new products to meet this demand. The Coca-Cola Co and PepsiCo each launched lowcarb versions of their colas (C2 and Pepsi Edge) in an attempt to leverage the popular Atkins low-carb food trend. Low-carb RTD teas and sports drinks also began to appear. Minute Maid and Tropicana rolled out fortified versions of their orange juices tailored for growing children and heart health-conscious consumers.
Naturally healthy juices with antioxidants like pomegranate and cranberry enjoyed strong sales gains. Functional waters continued to make gains, as well as organic beverages, with consumers proving willing to accept higher prices due to the perceived health advantages of these products.
Companies Mentioned Include:
- Coca-Cola Co, The
- PepsiCo Inc
- Dr Pepper/Seven Up Inc
- Nestlé Waters North America
- Quaker Oats Co, The
- Kraft Foods Inc
- Kelso & Co
- Tropicana Products Inc
- National Beverage Corp
- DS Waters of America LP
- CCDA Waters LLC-Danone JV (North America)
- Pepsi-Lipton Tea Partnership
- Crystal Geyser Roxane Water Co LLC
- Snapple Beverage Corp
- Ocean Spray Cranberries Inc
- Nestlé USA Inc
- Mott's Inc
- Unilever Bestfoods North America
- Sunny Delight Beverages Co
- South Beach Beverage Co
- Royal Crown Cola Co
- Marbo Inc
- Ferolito Vultaggio & Sons
- Florida's Natural Growers
- Welch Foods Inc
- Campbell Soup Co
- Red Bull North America Inc
- Big Red Inc
- North American Coffee Partnership, The
- Energy Brands Inc
- Monarch Beverage Co, The
- Suntory Water Group Inc
- Minute Maid Co, The
- Danone Waters of North America Inc
- Procter & Gamble Co, The
- Seagram Beverage Co, The
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