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RTD Tea in the US
Euromonitor International, March 2009, Pages: 54
The RTD Tea in the US report offers a comprehensive guide to the size and shape of the ready to drink market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: Still RTD tea, Carbonated RTD tea
Data coverage: market sizes (historic and forecasts), company shares and brand shares
Why buy this report?
- Get a detailed picture of the RTD tea industry
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop
Sales of RTD teas remained strong in 2008, though the rate of growth has slowed from the double digit increases seen in recent years. Value sales of RTD tea rose 5% to US$6.6 billion in 2008, with volume sales up 7% during the same year. RTD tea remains an underdeveloped category despite this early sign of market maturity. As consumers look for alternatives to high calorie carbonates, RTD teas offer natural health properties like antioxidants along with a wide variety of unique flavours to appeal to consumers. Most national brands now offer specialty green, white, and red teas along with the more traditional black teas, and soft drinks players like Coca-Cola and Pepsi increased their media spending and field marketing for their RTD tea brands in 2008.
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