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Soft Drinks in Peru

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    Report

  • 77 Pages
  • December 2023
  • Region: Peru
  • Euromonitor International
  • ID: 354809
The year 2023 witnessed significant growth among soft drinks players, primarily influenced by a notable rise in the country's average temperature. This increase was largely attributed to the onset of El Niño at the year's commencement and in the latter half. These climatic shifts resulted in heightened heat levels, prompting an increased need for hydration. Consequently, consumers gravitated towards soft drinks like bottled water, carbonates, juices, and sports drinks.

The Soft Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN PERU
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Peru
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN PERUKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Carbonates on the rise but constrained by social and economic context
  • Colas and other non-colas remain the primary preferences
  • Sugar-free is yet to emerge as a significant differentiator
PROSPECTS AND OPPORTUNITIES
  • Anticipated competition intensification in the short term
  • Cocktail trend driving novel flavours
  • Mixers expected to continue leading growth
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN PERUKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive year for juice companies
  • Inflationary pressures prompt price increases
  • Ajeper SA fortifies its position in juice
PROSPECTS AND OPPORTUNITIES
  • Private labels: A significant threat
  • Diverse flavours attract consumers
  • Juices loses relevance as mixers due to tonic growth
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN PERUKEY DATA FINDINGS
2023 DEVELOPMENTS
  • A warmer 2023 spurs accelerated growth
  • Ajeper SA maintains leadership
  • Stock shortages prompt price increases
PROSPECTS AND OPPORTUNITIES
  • Rising relevance of bulk consumption
  • Elevated importance of premiumisation
  • Augmented benefits propel the future of functional water
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN PERUKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth in response to elevated hydration needs amid hotter year
  • Aggressive entry of new competitors
  • Traditional grocery retailers remain relevant
PROSPECTS AND OPPORTUNITIES
  • Modern channels hold the greatest growth potential
  • Abundant opportunities for innovation in sports drinks
  • Kombucha’s accelerated growth influences sports drinks
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN PERUKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Revitalisation of on-trade and traditional grocery retailers fuels growth
  • Renewal with new fruity flavours
  • Promotional strategies as decisive factors in purchases
PROSPECTS AND OPPORTUNITIES
  • Untapped potential in sports drinks
  • Diversifying consumption occasions for energy drinks amid rising competition
  • Influencer-driven energy drinks: An impending threat
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN PERUKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Climate and economic factors bolster demand
  • Alicorp SA introduces innovation with Umsha drinkable jelly
  • Continued relevance of traditional grocery retailers
PROSPECTS AND OPPORTUNITIES
  • Towards consolidation in the competitive landscape
  • Rising popularity of water flavourings potentially to affect concentrates sales
  • Health-conscious habits impact product ingredients
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN PERUKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The hotter year and return to normality enhance growth prospects
  • Ajeper extends its dominance in still RTD teas
  • Carbonated RTD tea sees concentration led by Veda
PROSPECTS AND OPPORTUNITIES
  • Little variety of flavours presents an opportunity for innovation
  • Kombucha emerges as a premium choice for athletes
  • Promoting health benefits can elevate still RTD tea brands
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN PERUKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales struggle amid high prices, hampering RTD coffee growth
  • Other soft drinks thrive amidst soaring temperatures
  • Starbucks RTD sales resurge in the B2B channel
PROSPECTS AND OPPORTUNITIES
  • Regular coffee presents an eminent growth opportunity
  • Low consumer awareness inhibits growth
  • Rising interest in Asian products can stimulate RTD coffee sales
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028