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The International Market for Cereal Snacks - Trends and Developments in Cereal Bars, Rice Snacks and Other Cereal Snacks
Leatherhead Food International, Sep 2006
With growing international interest in healthy eating, the market for nutritious snacks is on the increase across the world. Cereal bars have emerged as an important alternative to traditional sweet snacks, such as chocolate countlines, cakes and biscuits, while, in the bagged snacks market, products based on rice or other cereals are making an impression as a healthier alternative to high-fat crisps and extruded snacks.
The International Market for Cereal Snacks assesses trends and developments in the international market for cereal snacks. It looks at two key categories:
- Cereal bars, and
- Rice snacks
In addition the report also highlights developments in new cereal snack categories, such as cereal bites, which are starting to emerge as the market matures.
Helping You To:
- Identify the key factors influencing development of the market
- Track sales and determine the size of the opportunities
- Monitor key customers and competitors
- Understand what’s on shelf in different countries around the world
- Recognise areas of current and potential future development
We reported that total sales of cereal snacks in the eight countries under review (the US, Japan, Australia, France, Germany, Italy, Spain and the UK) were worth US$3.37bn in 2005. Cereal bars is much the larger of the two core cereal snacks categories, worth US$2.37bn in 2005, equivalent to 70% of the total cereal snacks market.
Cereal bars markets around the world are generally led by companies with existing interests either in breakfast cereals, or confectionery or other baked snacks (e.g. biscuits or cakes). Although the sector also supports a multitude of specialist health and natural food suppliers, the products sold through mainstream supermarkets tend primarily to be those manufactured by major food groups. The support of such significant businesses and their sizeable advertising and promotional budgets has been instrumental in creating the strong growth rates seen by the market in recent years.
The rice snacks market, on the other hand, is contested by a fairly diverse range of businesses, including a global cereals business, various Asian rice cracker companies, a biscuit market leader in the UK and a rice market leader in Germany.
The largest single market for cereal snacks is the US, which accounts for 42% of the international total or US$1.4bn. Other significant markets are Japan (thanks to its sizeable and established rice crackers market) and the UK, which account for 20% and 17% of the total value, respectively. In per capita terms, however, Australia has by far the highest expenditure, at US$15.32, ahead of the UK on US$9.57.
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