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The US Mobile Market: Trends and Forecasts 2006–11


Description: "There's a great deal of dynamism in the US mobile market right now. Service marketing and tariffing is being galvanised by some heavy-hitting MVNOs with mature visions of service- and content-led differentiation, person-to-person SMS is taking off, as subscribers are getting the TV voting habit, and network operators are sufficiently encouraged by adoption rates for video-based services to be thinking about early launches of broadcast mobile TV."
Danny Dicks, Principal Analyst

The US Mobile Market: trends and forecasts 2006–11 is the second of the annual publications on this subject. It analyses the key trends driving the mobile market in the USA and presents detailed forecasts of the market up to 2011, including numbers of subscribers and subscriber mix, ARPU, retail spend and revenue, broken down into detailed categories (technology generations and service types). It answers many key questions.

- Which important trends are shaping the mobile market in the USA? How do they differ from those in Western Europe?
- What is the current regulatory climate across the USA?
- How will the outcome of recent spectrum auctions affect the US competitive landscape?
- Is penetration expected to reach that in Western Europe?
- What is the proportion of prepaid customers? Will prepaid be an important driver of future growth?
- Is voice ARPU declining? Is it expected to decline in the future?
- What is the market for non-voice services? How fast is this market growing? How significant a contributor to the overall revenue is it expected to be in the future?
- How big is the market for email and short messaging services?
- What is driving the short messaging market in the USA? Is SMS usage catching up with that in Western Europe? What other forms of messaging are gaining traction?
- What other non-voice service categories have been marketed and which have potential for future growth?
- What is the progress of and prospects for 3G adoption?
- What actions do operators and equipment vendors need to take to realise the market potential?

Excel data file
Forecasts of subscribers, ARPU and revenue are broken down by three technology generations:
- 2G
- 2.5G
- 3G
- 3.5G
... as well as by four market segments:
- residential prepaid
- residential contract
- SMEs
- large corporations
... and eleven service categories:
- voice
- SMS
- email
- other person-to-person messaging services – this includes primarily instant messaging (IM), photo and vide messaging
- data networking – the use of shared applications such as Microsoft NetMeeting, as well as access to corporate intranets, and to corporate database applications such as customer relationship management (CRM) and enterprise resource planning (ERP) applications or mobile workforce management applications
- browsing – content that is made available over cellular networks without charge, other than those charges that apply for standard network access, including mobile-specific content (free-to-air information) and general Web access (Web browsing)
- paid information services – push or pull electronic content, delivered over cellular networks, for which a premium is paid over and above standard network access charges
- entertainment services – downloading or accessing games, cartoons, music, video clips and other forms of entertainment over a cellular network. Messaging based on third-party content and interaction with other media (such as TV programmes) is included in this service category
- m-commerce – transaction-oriented services, including e-pay facilities, mobile shopping portals, mobile banking and share trading, and bookings and ticketing, but excluding games and other forms of content
- videotelephony – real-time, audio-visual, person-to-person communications
- broadcast TV – multicast TV services offered via dedicated specrum.
Separate forecasts are presented for total mobile service revenue and for operator-billed revenue.
The US Mobile Market: trends and forecasts 2006–11 is provided in PowerPoint format with an Excel data annex to give you maximum flexibility.

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Who should read this report

The US Mobile Market: trends and forecasts 2006–11 is essential reading for anyone wanting to understand the factors that will influence the nature and size of the US mobile market over the next six years. The slide-pack format makes the key issues quick and easy to digest, while the Excel data table of forecasts makes this report ideal for those wanting more detailed estimates for particular market segments, technologies or services.

If you are making decisions regarding investments or strategies in the mobile market – whether for an investment bank, vendor, operator, systems integrator, IT vendor, portal, content provider, application developer or consultancy – you cannot afford to be without this report and its detailed forecasts.

This report comes with an Excel data annex and half an hour of Analyst Support with Both Options.

Note: Please click on enquire before buying for other options


Contents: Executive Summary

Summary of US market trends and forecasts
Key mobile operators in the USA
Penetration
Customer mix
Technology adoption
Technology trends
Regulatory climate
Spectrum allocation
Competitive landscape
Mobile services ARPU and revenue by service category
Voice services
Non-voice services
SMS
Email
Other person-to-person messaging
Data networking
Browsing
Paid information services
Entertainment services
M-commerce
Videotelephony
Broadcast TV

Actions

Forecast methodology




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