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Soft Drinks in Romania to 2010


Description: This databook is a detailed information resource covering all the key data points on Soft Drinks in Romania. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope of this title:
- Contains information on 6 categories: Bottled water, RTD tea & coffee, Concentrates, Juices, Carbonates & Functional drinks.
- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
- Includes company and brand share data by category, as well as distribution channel data.
- Contains market value segmentation by demographic and socioeconomic group.

Highlights of this title:
- The market for Soft Drinks in Romania increased between 2000-2005, growing at an average annual rate of 11%.
- The leading company in the market in 2005 was The Coca-Cola Company. The second-largest player was European Drinks Group with Comchin SA in third place.

Reasons to order your copy:
- Discover the major quantitative trends affecting the Soft Drinks markets.
- Understand consumers consumption and expenditure patterns.
- Understand the future direction of the market with reliable historical data and full five year forecasting.


Contents: ABOUT US 2

List of Tables
List of Figures
17


Chapter 1.

Introduction 19
What is this report about? 19
How to use this report 19
Definitions 19


Chapter 2.

Romania soft drinks 24
2.1 Value 24
2.2 Volume 31
2.3 Market Share 35
2.4 Distribution 38
2.5 Expenditure & consumption per head 39
2.6 ConsumerGraphics 44


Chapter 3.

Romania bottled water 47
3.1 Value 47
3.2 Volume 53
3.3 Market Share 56
3.4 Distribution 58
3.5 Expenditure & consumption per head 59
3.6 ConsumerGraphics 62


Chapter 4.

Romania rtd tea & coffee 65
4.1 Value 65
4.2 Volume 69
4.3 Market Share 71
4.4 Distribution 73
4.5 Expenditure & consumption per head 74
4.6 ConsumerGraphics 77


Chapter 5.

Romania concentrates 80
5.1 Value 80
5.2 Volume 85
5.3 Market Share 88
5.4 Distribution 90
5.5 Expenditure & consumption per head 91
5.6 ConsumerGraphics 94


Chapter 6.

Romania juices 97
6.1 Value 97
6.2 Volume 104
6.3 Market Share 108
6.4 Distribution 110
6.5 Expenditure & consumption per head 111
6.6 ConsumerGraphics 116


Chapter 7.

Romania carbonates 119
7.1 Value 119
7.2 Volume 126
7.3 Market Share 130
7.4 Distribution 132
7.5 Expenditure & consumption per head 133
7.6 ConsumerGraphics 137


Chapter 8.

Romania functional drinks 140
8.1 Value 140
8.2 Volume 146
8.3 Market Share 149
8.4 Distribution 151
8.5 Expenditure & consumption per head 152
8.6 ConsumerGraphics 156


Chapter 9.

Romania socioeconomic profile 159
9.1 Country Overview 159
9.2 Key Facts 160
9.3 Political Overview 162
9.4 Romania Economic Overview 163


Chapter 10.

Romania macroeconomic profile 164
10.1 Macroeconomic Indicators 164


Chapter 11.

Research methodology 171
11.1 Methodology overview 171
11.2 Secondary research 172
11.3 Market modelling 173
11.4 Primary research 174
11.5 Data finalisation 175
11.6 Ongoing research 175


Chapter 12.

Appendix 176
12.1 Future readings 176
12.2 Research team 176
12.3 How to contact experts in your industry
List of Tables
Table 1: Soft Drinks category definitions 20
Table 2: Soft Drinks distribution channels 22
Table 3: Romania Soft Drinks value, 2000-2005 (ROL m, nominal prices) 24
Table 4: Romania Soft Drinks value forecast, 2005-2010 (ROL m, nominal prices) 25
Table 5: Romania Soft Drinks value, 2000-2005 (ROL m, 2005 prices) 27
Table 6: Romania Soft Drinks value forecast, 2005-2010 (ROL m, 2005 prices) 28
Table 7: Romania Soft Drinks value, 2000-2005 (US$ m nominal prices) 29
Table 8: Romania Soft Drinks value forecast, 2005-2010 (US$ m nominal prices) 29
Table 9: Romania Soft Drinks volume, 2000-2005 (Kg/Liters m) 31
Table 10: Romania Soft Drinks volume forecast, 2005-2010 (Kg/Liters m) 32
Table 11: Romania Soft Drinks brand share, by volume, 2004-2005 (%) 35
Table 12: Romania Soft Drinks volume, by brand, 2004-2005 (Kg/Liters m) 36
Table 13: Romania Soft Drinks company share, by volume, 2004-2005 (%) 37
Table 14: Romania Soft Drinks volume, by company, 2004-2005 (Kg/Liters m) 37
Table 15: Romania Soft Drinks distribution channels, by volume, 2004-2005 (%) 38
Table 16: Romania Soft Drinks volume, by distribution channel, 2004-2005 (Kg/Liters m) 38
Table 17: Romania Soft Drinks expenditure per head, 2000-2005 (ROL, nominal prices) 39
Table 18: Romania Soft Drinks forecast expenditure per head, 2005-2010 (ROL, nominal prices) 40
Table 19: Romania Soft Drinks expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 20: Romania Soft Drinks forecast expenditure per head, 2005-2010 (US$ nominal prices) 42
Table 21: Romania Soft Drinks consumption per head, 2000-2005 (Kg/Liters) 43
Table 22: Romania Soft Drinks forecast consumption per head, 2005-2010 (Kg/Liters) 43
Table 23: Romania Soft Drinks volume, by age group, 2005 44
Table 24: Romania Soft Drinks volume, by income group, 2005 44
Table 25: Romania Soft Drinks volume, by gender, 2005 45
Table 26: Romania Soft Drinks volume, by marital status, 2005 45
Table 27: Romania Soft Drinks volume, by size of household, 2005 45
Table 28: Romania Soft Drinks volume, by urban/rural residence, 2005 46
Table 29: Romania Bottled water value, 2000-2005 (ROL m, nominal prices) 47
Table 30: Romania Bottled water value forecast, 2005-2010 (ROL m, nominal prices) 48
Table 31: Romania Bottled water value, 2000-2005 (ROL m, 2005 prices) 50
Table 32: Romania Bottled water value forecast, 2005-2010 (ROL m, 2005 prices) 50
Table 33: Romania Bottled water value, 2000-2005 (US$ m nominal prices) 51
Table 34: Romania Bottled water value forecast, 2005-2010 (US$ m nominal prices) 51
Table 35: Romania Bottled water volume, 2000-2005 (Liters m) 53
Table 36: Romania Bottled water volume forecast, 2005-2010 (Liters m) 53
Table 37: Romania Bottled water brand share, by volume, 2004-2005 (%) 56
Table 38: Romania Bottled water volume, by brand, 2004-2005 (Liters m) 56
Table 39: Romania Bottled water company share, by volume, 2004-2005 (%) 57
Table 40: Romania Bottled water volume, by company, 2004-2005 (Liters m) 57
Table 41: Romania Bottled water distribution channels, by volume, 2004-2005 (%) 58
Table 42: Romania Bottled water volume, by distribution channel, 2004-2005 (Liters m) 58
Table 43: Romania Bottled water expenditure per head, 2000-2005 (ROL, nominal prices) 59
Table 44: Romania Bottled water forecast expenditure per head, 2005-2010 (ROL, nominal prices) 59
Table 45: Romania Bottled water expenditure per head, 2000-2005 (US$ nominal prices) 60
Table 46: Romania Bottled water forecast expenditure per head, 2005-2010 (US$ nominal prices) 60
Table 47: Romania Bottled water consumption per head, 2000-2005 (Liters) 61
Table 48: Romania Bottled water forecast consumption per head, 2005-2010 (Liters) 61
Table 49: Romania Bottled water volume, by age group, 2005 62
Table 50: Romania Bottled water volume, by income group, 2005 62
Table 51: Romania Bottled water volume, by gender, 2005 63
Table 52: Romania Bottled water volume, by marital status, 2005 63
Table 53: Romania Bottled water volume, by size of household, 2005 64
Table 54: Romania Bottled water volume, by urban/rural residence, 2005 64
Table 55: Romania RTD tea & coffee value, 2000-2005 (ROL m, nominal prices) 65
Table 56: Romania RTD tea & coffee value forecast, 2005-2010 (ROL m, nominal prices) 65
Table 57: Romania RTD tea & coffee value, 2000-2005 (ROL m, 2005 prices) 67
Table 58: Romania RTD tea & coffee value forecast, 2005-2010 (ROL m, 2005 prices) 67
Table 59: Romania RTD tea & coffee value, 2000-2005 (US$ m nominal prices) 68
Table 60: Romania RTD tea & coffee value forecast, 2005-2010 (US$ m nominal prices) 68
Table 61: Romania RTD tea & coffee volume, 2000-2005 (Liters m) 69
Table 62: Romania RTD tea & coffee volume forecast, 2005-2010 (Liters m) 69
Table 63: Romania RTD tea & coffee brand share, by volume, 2004-2005 (%) 71
Table 64: Romania RTD tea & coffee volume, by brand, 2004-2005 (Liters m) 71
Table 65: Romania RTD tea & coffee company share, by volume, 2004-2005 (%) 72
Table 66: Romania RTD tea & coffee volume, by company, 2004-2005 (Liters m) 72
Table 67: Romania RTD tea & coffee distribution channels, by volume, 2004-2005 (%) 73
Table 68: Romania RTD tea & coffee volume, by distribution channel, 2004-2005 (Liters m) 73
Table 69: Romania RTD tea & coffee expenditure per head, 2000-2005 (ROL, nominal prices) 74
Table 70: Romania RTD tea & coffee forecast expenditure per head, 2005-2010 (ROL, nominal prices) 74
Table 71: Romania RTD tea & coffee expenditure per head, 2000-2005 (US$ nominal prices) 75
Table 72: Romania RTD tea & coffee forecast expenditure per head, 2005-2010 (US$ nominal prices) 75
Table 73: Romania RTD tea & coffee consumption per head, 2000-2005 (Liters) 76
Table 74: Romania RTD tea & coffee forecast consumption per head, 2005-2010 (Liters) 76
Table 75: Romania RTD tea & coffee volume, by age group, 2005 77
Table 76: Romania RTD tea & coffee volume, by income group, 2005 77
Table 77: Romania RTD tea & coffee volume, by gender, 2005 78
Table 78: Romania RTD tea & coffee volume, by marital status, 2005 78
Table 79: Romania RTD tea & coffee volume, by size of household, 2005 79
Table 80: Romania RTD tea & coffee volume, by urban/rural residence, 2005 79
Table 81: Romania Concentrates value, 2000-2005 (ROL m, nominal prices) 80
Table 82: Romania Concentrates value forecast, 2005-2010 (ROL m, nominal prices) 80
Table 83: Romania Concentrates value, 2000-2005 (ROL m, 2005 prices) 82
Table 84: Romania Concentrates value forecast, 2005-2010 (ROL m, 2005 prices) 82
Table 85: Romania Concentrates value, 2000-2005 (US$ m nominal prices) 83
Table 86: Romania Concentrates value forecast, 2005-2010 (US$ m nominal prices) 83
Table 87: Romania Concentrates volume, 2000-2005 (Kg/Liters m) 85
Table 88: Romania Concentrates volume forecast, 2005-2010 (Kg/Liters m) 85
Table 89: Romania Concentrates brand share, by volume, 2004-2005 (%) 88
Table 90: Romania Concentrates volume, by brand, 2004-2005 (Kg/Liters m) 88
Table 91: Romania Concentrates company share, by volume, 2004-2005 (%) 89
Table 92: Romania Concentrates volume, by company, 2004-2005 (Kg/Liters m) 89
Table 93: Romania Concentrates distribution channels, by volume, 2004-2005 (%) 90
Table 94: Romania Concentrates volume, by distribution channel, 2004-2005 (Kg/Liters m) 90
Table 95: Romania Concentrates expenditure per head, 2000-2005 (ROL, nominal prices) 91
Table 96: Romania Concentrates forecast expenditure per head, 2005-2010 (ROL, nominal prices) 91
Table 97: Romania Concentrates expenditure per head, 2000-2005 (US$ nominal prices) 92
Table 98: Romania Concentrates forecast expenditure per head, 2005-2010 (US$ nominal prices) 92
Table 99: Romania Concentrates consumption per head, 2000-2005 (Kg/Liters) 93
Table 100: Romania Concentrates forecast consumption per head, 2005-2010 (Kg/Liters) 93
Table 101: Romania Concentrates volume, by age group, 2005 94
Table 102: Romania Concentrates volume, by income group, 2005 94
Table 103: Romania Concentrates volume, by gender, 2005 95
Table 104: Romania Concentrates volume, by marital status, 2005 95
Table 105: Romania Concentrates volume, by size of household, 2005 96
Table 106: Romania Concentrates volume, by urban/rural residence, 2005 96
Table 107: Romania Juices value, 2000-2005 (ROL m, nominal prices) 97
Table 108: Romania Juices value forecast, 2005-2010 (ROL m, nominal prices) 98
Table 109: Romania Juices value, 2000-2005 (ROL m, 2005 prices) 100
Table 110: Romania Juices value forecast, 2005-2010 (ROL m, 2005 prices) 101
Table 111: Romania Juices value, 2000-2005 (US$ m nominal prices) 101
Table 112: Romania Juices value forecast, 2005-2010 (US$ m nominal prices) 102
Table 113: Romania Juices volume, 2000-2005 (Liters m) 104
Table 114: Romania Juices volume forecast, 2005-2010 (Liters m) 105
Table 115: Romania Juices brand share, by volume, 2004-2005 (%) 108
Table 116: Romania Juices volume, by brand, 2004-2005 (Liters m) 108
Table 117: Romania Juices company share, by volume, 2004-2005 (%) 109
Table 118: Romania Juices volume, by company, 2004-2005 (Liters m) 109
Table 119: Romania Juices distribution channels, by volume, 2004-2005 (%) 110
Table 120: Romania Juices volume, by distribution channel, 2004-2005 (Liters m) 110
Table 121: Romania Juices expenditure per head, 2000-2005 (ROL, nominal prices) 111
Table 122: Romania Juices forecast expenditure per head, 2005-2010 (ROL, nominal prices) 112
Table 123: Romania Juices expenditure per head, 2000-2005 (US$ nominal prices) 113
Table 124: Romania Juices forecast expenditure per head, 2005-2010 (US$ nominal prices) 114
Table 125: Romania Juices consumption per head, 2000-2005 (Liters) 115
Table 126: Romania Juices forecast consumption per head, 2005-2010 (Liters) 115
Table 127: Romania Juices volume, by age group, 2005 116
Table 128: Romania Juices volume, by income group, 2005 116
Table 129: Romania Juices volume, by gender, 2005 117
Table 130: Romania Juices volume, by marital status, 2005 117
Table 131: Romania Juices volume, by size of household, 2005 118
Table 132: Romania Juices volume, by urban/rural residence, 2005 118
Table 133: Romania Carbonates value, 2000-2005 (ROL m, nominal prices) 119
Table 134: Romania Carbonates value forecast, 2005-2010 (ROL m, nominal prices) 120
Table 135: Romania Carbonates value, 2000-2005 (ROL m, 2005 prices) 122
Table 136: Romania Carbonates value forecast, 2005-2010 (ROL m, 2005 prices) 123
Table 137: Romania Carbonates value, 2000-2005 (US$ m nominal prices) 123
Table 138: Romania Carbonates value forecast, 2005-2010 (US$ m nominal prices) 124
Table 139: Romania Carbonates volume, 2000-2005 (Liters m) 126
Table 140: Romania Carbonates volume forecast, 2005-2010 (Liters m) 127
Table 141: Romania Carbonates brand share, by volume, 2004-2005 (%) 130
Table 142: Romania Carbonates volume, by brand, 2004-2005 (Liters m) 130
Table 143: Romania Carbonates company share, by volume, 2004-2005 (%) 131
Table 144: Romania Carbonates volume, by company, 2004-2005 (Liters m) 131
Table 145: Romania Carbonates distribution channels, by volume, 2004-2005 (%) 132
Table 146: Romania Carbonates volume, by distribution channel, 2004-2005 (Liters m) 132
Table 147: Romania Carbonates expenditure per head, 2000-2005 (ROL, nominal prices) 133
Table 148: Romania Carbonates forecast expenditure per head, 2005-2010 (ROL, nominal prices) 134
Table 149: Romania Carbonates expenditure per head, 2000-2005 (US$ nominal prices) 135
Table 150: Romania Carbonates forecast expenditure per head, 2005-2010 (US$ nominal prices) 135
Table 151: Romania Carbonatesconsumption per head, 2000-2005 (Liters) 136
Table 152: Romania Carbonatesforecast consumption per head, 2005-2010 (Liters) 136
Table 153: Romania Carbonates volume, by age group, 2005 137
Table 154: Romania Carbonates volume, by income group, 2005 137
Table 155: Romania Carbonates volume, by gender, 2005 138
Table 156: Romania Carbonates volume, by marital status, 2005 138
Table 157: Romania Carbonates volume, by size of household, 2005 139
Table 158: Romania Carbonates volume, by urban/rural residence, 2005 139
Table 159: Romania Functional drinks value, 2000-2005 (ROL m, nominal prices) 140
Table 160: Romania Functional drinks value forecast, 2005-2010 (ROL m, nominal prices) 141
Table 161: Romania Functional drinks value, 2000-2005 (ROL m, 2005 prices) 143
Table 162: Romania Functional drinks value forecast, 2005-2010 (ROL m, 2005 prices) 143
Table 163: Romania Functional drinks value, 2000-2005 (US$ m nominal prices) 144
Table 164: Romania Functional drinks value forecast, 2005-2010 (US$ m nominal prices) 144
Table 165: Romania Functional drinks volume, 2000-2005 (Liters m) 146
Table 166: Romania Functional drinks volume forecast, 2005-2010 (Liters m) 146
Table 167: Romania Functional drinks brand share, by volume, 2004-2005 (%) 149
Table 168: Romania Functional drinks volume, by brand, 2004-2005 (Liters m) 149
Table 169: Romania Functional drinks company share, by volume, 2004-2005 (%) 150
Table 170: Romania Functional drinks volume, by company, 2004-2005 (Liters m) 150
Table 171: Romania Functional drinks distribution channels, by volume, 2004-2005 (%) 151
Table 172: Romania Functional drinks volume, by distribution channel, 2004-2005 (Liters m) 151
Table 173: Romania Functional drinks expenditure per head, 2000-2005 (ROL, nominal prices) 152
Table 174: Romania Functional drinks forecast expenditure per head, 2005-2010 (ROL, nominal prices) 153
Table 175: Romania Functional drinks expenditure per head, 2000-2005 (US$ nominal prices) 153
Table 176: Romania Functional drinks forecast expenditure per head, 2005-2010 (US$ nominal prices) 154
Table 177: Romania Functional drinks consumption per head, 2000-2005 (Liters) 154
Table 178: Romania Functional drinks forecast consumption per head, 2005-2010 (Liters) 155
Table 179: Romania Functional drinks volume, by age group, 2005 156
Table 180: Romania Functional drinks volume, by income group, 2005 156
Table 181: Romania Functional drinks volume, by gender, 2005 157
Table 182: Romania Functional drinks volume, by marital status, 2005 157
Table 183: Romania Functional drinks volume, by size of household, 2005 158
Table 184: Romania Functional drinks volume, by urban/rural residence, 2005 158
Table 185: Romania Key Facts 160
Table 186: Romania population, by age group, 2000-2005 (millions) 164
Table 187: Romania population forecast, by age group, 2005-2010 (millions) 165
Table 188: Romania population, by gender, 2000-2005 (millions) 165
Table 189: Romania population forecast, by gender, 2005-2010 (millions) 166
Table 190: Romania real GDP, 2000-2005 (ROL bn, 2005 prices) 166
Table 191: Romania real GDP forecast, 2005-2010 (ROL bn, 2005 prices) 167
Table 192: Romania nominal GDP, 2000-2005 (ROL bn, nominal prices) 167
Table 193: Romania nominal GDP forecast, 2005-2010 (ROL bn, nominal prices) 168
Table 194: Romania real GDP, 2000-2005 (US$ bn, 2005 prices) 168
Table 195: Romania real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 169
Table 196: Romania consumer price index, 2000-2005 (2000=100) 169
Table 197: Romania consumer price index, 2005-2010 (2000=100) 170
Table 198: Romania exchange rate, 2000-2005
List of Figures
Figure 1: Romania Soft Drinks value & value forecast, 2000-2010 (ROL m, nominal prices) 26
Figure 2: Romania Soft Drinks category growth comparison, by value, 2000-2010 30
Figure 3: Romania Soft Drinks volume & volume forecast, 2000-2010 (Kg/Liters m) 33
Figure 4: Romania Soft Drinks category growth comparison, by volume, 2000-2010 34
Figure 5: Romania Bottled water value & value forecast, 2000-2010 (ROL m, nominal prices) 49
Figure 6: Romania Bottled water segment growth comparison, by value, 2000-2010 52
Figure 7: Romania Bottled water volume & volume forecast, 2000-2010 (Liters m) 54
Figure 8: Romania Bottled water category growth comparison, by volume, 2000-2010 55
Figure 9: Romania RTD tea & coffee value & value forecast, 2000-2010 (ROL m, nominal prices) 66
Figure 10: Romania RTD tea & coffee volume & volume forecast, 2000-2010 (Liters m) 70
Figure 11: Romania Concentrates value & value forecast, 2000-2010 (ROL m, nominal prices) 81
Figure 12: Romania Concentrates segment growth comparison, by value, 2000-2010 84
Figure 13: Romania Concentrates volume & volume forecast, 2000-2010 (Kg/Liters m) 86
Figure 14: Romania Concentrates category growth comparison, by volume, 2000-2010 87
Figure 15: Romania Juices value & value forecast, 2000-2010 (ROL m, nominal prices) 99
Figure 16: Romania Juices segment growth comparison, by value, 2000-2010 103
Figure 17: Romania Juices volume & volume forecast, 2000-2010 (Liters m) 106
Figure 18: Romania Juices category growth comparison, by volume, 2000-2010 107
Figure 19: Romania Carbonates value & value forecast, 2000-2010 (ROL m, nominal prices) 121
Figure 20: Romania Carbonates segment growth comparison, by value, 2000-2010 125
Figure 21: Romania Carbonates volume & volume forecast, 2000-2010 (Liters m) 128
Figure 22: Romania Carbonates category growth comparison, by volume, 2000-2010 129
Figure 23: Romania Functional drinks value & value forecast, 2000-2010 (ROL m, nominal prices) 142
Figure 24: Romania Functional drinks segment growth comparison, by value, 2000-2010 145
Figure 25: Romania Functional drinks volume & volume forecast, 2000-2010 (Liters m) 147
Figure 26: Romania Functional drinks category growth comparison, by volume, 2000-2010 148
Figure 27: Map of Romania 161
Figure 28: Annual data review process 172




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