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Haircare in Norway to 2010


Description: This databook is a detailed information resource covering all the key data points on Haircare in Norway. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope of this title:
- Contains information on 5 categories: Conditioner, Hair colorants, Shampoo, Styling agents & Perms & relaxers.
- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
- Includes company and brand share data by category, as well as distribution channel data.
- Contains market value segmentation by demographic and socioeconomic group.

Highlights of this title:
- The market for Haircare in Norway increased between 2000-2005, growing at an average annual rate of 3.6%.
- The leading company in the market in 2005 was Procter & Gamble. The second-largest player was LOreal S.A. with Colgate-Palmolive Company in third place.

Reasons to order your copy:
- Discover the major quantitative trends affecting the Haircare markets.
- Understand consumers consumption and expenditure patterns.
- Understand the future direction of the market with reliable historical data and full five year forecasting.


Contents: ABOUT US 2

List of Tables
List of Figures
16


Chapter 1.

Introduction 18
What is this report about? 18
How to use this report 18
Definitions 18


Chapter 2.

Norway haircare 24
2.1 Value 24
2.2 Volume 30
2.3 Market Share 34
2.4 Distribution 37
2.5 Expenditure & consumption per head 38
2.6 ConsumerGraphics 42


Chapter 3.

Norway conditioner 45
3.1 Value 45
3.2 Volume 50
3.3 Market Share 53
3.4 Distribution 55
3.5 Expenditure & consumption per head 56
3.6 ConsumerGraphics 59


Chapter 4.

Norway hair colorants 62
4.1 Value 62
4.2 Volume 68
4.3 Market Share 72
4.4 Distribution 74
4.5 Expenditure & consumption per head 75
4.6 ConsumerGraphics 80


Chapter 5.

Norway shampoo 83
5.1 Value 83
5.2 Volume 89
5.3 Market Share 93
5.4 Distribution 96
5.5 Expenditure & consumption per head 97
5.6 ConsumerGraphics 101


Chapter 6.

Norway styling agents 104
6.1 Value 104
6.2 Volume 110
6.3 Market Share 114
6.4 Distribution 116
6.5 Expenditure & consumption per head 117
6.6 ConsumerGraphics 122


Chapter 7.

Norway perms & relaxers 125
7.1 Value 125
7.2 Volume 130
7.3 Market Share 133
7.4 Distribution 135
7.5 Expenditure & consumption per head 136
7.6 ConsumerGraphics 139


Chapter 8.

Norway socioeconomic profile 142
8.1 Country Overview 142
8.2 Key Facts 143
8.3 Political Overview 145
8.4 Norway Economic Overview 146


Chapter 9.

Norway macroeconomic profile 147
9.1 Macroeconomic Indicators 147


Chapter 10.

Research methodology 154
10.1 Methodology overview 154
10.2 Secondary research 155
10.3 Market modelling 156
10.4 Primary research 157
10.5 Data finalisation 158
10.6 Ongoing research 158


Chapter 11.

Appendix 159
11.1 Future readings 159
11.2 Research team 159
11.3 How to contact experts in your industry
List of Tables
Table 1: Haircare category definitions 19
Table 2: Haircare distribution channels 22
Table 3: Norway Haircare value, 2000-2005 (NOK m, 2005 prices) 24
Table 4: Norway Haircare value forecast, 2005-2010 (NOK m, 2005 prices) 25
Table 5: Norway Haircare value, 2000-2005 (NOK m, nominal prices) 27
Table 6: Norway Haircare value forecast, 2005-2010 (NOK m, nominal prices) 27
Table 7: Norway Haircare value, 2000-2005 (US$ m nominal prices) 28
Table 8: Norway Haircare value forecast, 2005-2010 (US$ m nominal prices) 28
Table 9: Norway Haircare volume, 2000-2005 (Unit m) 30
Table 10: Norway Haircare volume forecast, 2005-2010 (Unit m) 31
Table 11: Norway Haircare brand share, by value, 2004-2005 (%) 34
Table 12: Norway Haircare value, by brand, 2004-2005 (NOK m nominal prices) 35
Table 13: Norway Haircare company share, by value, 2004-2005 (%) 36
Table 14: Norway Haircare value, by company, 2004-2005 (NOK m nominal prices) 36
Table 15: Norway Haircare distribution channels, by value, 2004-2005 (%) 37
Table 16: Norway Haircare value, by distribution channel, 2004-2005 (NOK m nominal prices) 37
Table 17: Norway Haircare expenditure per head, 2000-2005 (NOK, 2005 prices) 38
Table 18: Norway Haircare forecast expenditure per head, 2005-2010 (NOK, 2005 prices) 39
Table 19: Norway Haircare expenditure per head, 2000-2005 (US$ nominal prices) 40
Table 20: Norway Haircare forecast expenditure per head, 2005-2010 (US$ nominal prices) 40
Table 21: Norway Haircare consumption per head, 2000-2005 (Unit) 41
Table 22: Norway Haircare forecast consumption per head, 2005-2010 (Unit) 41
Table 23: Norway Haircare value, by age group, 2005 42
Table 24: Norway Haircare value, by income group, 2005 42
Table 25: Norway Haircare value, by gender, 2005 43
Table 26: Norway Haircare value, by marital status, 2005 43
Table 27: Norway Haircare value, by size of household, 2005 44
Table 28: Norway Haircare value, by urban/rural residence, 2005 44
Table 29: Norway Conditioner value, 2000-2005 (NOK m, 2005 prices) 45
Table 30: Norway Conditioner value forecast, 2005-2010 (NOK m, 2005 prices) 45
Table 31: Norway Conditioner value, 2000-2005 (NOK m, nominal prices) 47
Table 32: Norway Conditioner value forecast, 2005-2010 (NOK m, nominal prices) 47
Table 33: Norway Conditioner value, 2000-2005 (US$ m nominal prices) 48
Table 34: Norway Conditioner value forecast, 2005-2010 (US$ m nominal prices) 48
Table 35: Norway Conditioner volume, 2000-2005 (Unit m) 50
Table 36: Norway Conditioner volume forecast, 2005-2010 (Unit m) 50
Table 37: Norway Conditioner brand share, by value, 2004-2005 (%) 53
Table 38: Norway Conditioner value, by brand, 2004-2005 (NOK m nominal prices) 53
Table 39: Norway Conditioner company share, by value, 2004-2005 (%) 54
Table 40: Norway Conditioner value, by company, 2004-2005 (NOK m nominal prices) 54
Table 41: Norway Conditioner distribution channels, by value, 2004-2005 (%) 55
Table 42: Norway Conditioner value, by distribution channel, 2004-2005 (NOK m nominal prices) 55
Table 43: Norway Conditioner expenditure per head, 2000-2005 (NOK, 2005 prices) 56
Table 44: Norway Conditioner forecast expenditure per head, 2005-2010 (NOK, 2005 prices) 56
Table 45: Norway Conditioner expenditure per head, 2000-2005 (US$ nominal prices) 57
Table 46: Norway Conditioner forecast expenditure per head, 2005-2010 (US$ nominal prices) 57
Table 47: Norway Conditioner consumption per head, 2000-2005 (Unit) 58
Table 48: Norway Conditioner forecast consumption per head, 2005-2010 (Unit) 58
Table 49: Norway Conditioner value, by age group, 2005 59
Table 50: Norway Conditioner value, by income group, 2005 59
Table 51: Norway Conditioner value, by gender, 2005 60
Table 52: Norway Conditioner value, by marital status, 2005 60
Table 53: Norway Conditioner value, by size of household, 2005 61
Table 54: Norway Conditioner value, by urban/rural residence, 2005 61
Table 55: Norway Hair colorants value, 2000-2005 (NOK m, 2005 prices) 62
Table 56: Norway Hair colorants value forecast, 2005-2010 (NOK m, 2005 prices) 63
Table 57: Norway Hair colorants value, 2000-2005 (NOK m, nominal prices) 65
Table 58: Norway Hair colorants value forecast, 2005-2010 (NOK m, nominal prices) 65
Table 59: Norway Hair colorants value, 2000-2005 (US$ m nominal prices) 66
Table 60: Norway Hair colorants value forecast, 2005-2010 (US$ m nominal prices) 66
Table 61: Norway Hair colorants volume, 2000-2005 (Unit m) 68
Table 62: Norway Hair colorants volume forecast, 2005-2010 (Unit m) 69
Table 63: Norway Hair colorants brand share, by value, 2004-2005 (%) 72
Table 64: Norway Hair colorants value, by brand, 2004-2005 (NOK m nominal prices) 72
Table 65: Norway Hair colorants company share, by value, 2004-2005 (%) 73
Table 66: Norway Hair colorants value, by company, 2004-2005 (NOK m nominal prices) 73
Table 67: Norway Hair colorants distribution channels, by value, 2004-2005 (%) 74
Table 68: Norway Hair colorants value, by distribution channel, 2004-2005 (NOK m nominal price) 74
Table 69: Norway Hair colorants expenditure per head, 2000-2005 (NOK, 2005 prices) 75
Table 70: Norway Hair colorants forecast expenditure per head, 2005-2010 (NOK, 2005 prices) 76
Table 71: Norway Hair colorants expenditure per head, 2000-2005 (US$ nominal prices) 77
Table 72: Norway Hair colorants forecast expenditure per head, 2005-2010 (US$ nominal prices) 78
Table 73: Norway Hair colorants consumption per head, 2000-2005 (Unit) 79
Table 74: Norway Hair colorants forecast consumption per head, 2005-2010 (Unit) 79
Table 75: Norway Hair colorants value, by age group, 2005 80
Table 76: Norway Hair colorants value, by income group, 2005 80
Table 77: Norway Hair colorants value, by gender, 2005 81
Table 78: Norway Hair colorants value, by marital status, 2005 81
Table 79: Norway Hair colorants value, by size of household, 2005 82
Table 80: Norway Hair colorants value, by urban/rural residence, 2005 82
Table 81: Norway Shampoo value, 2000-2005 (NOK m, 2005 prices) 83
Table 82: Norway Shampoo value forecast, 2005-2010 (NOK m, 2005 prices) 84
Table 83: Norway Shampoo value, 2000-2005 (NOK m, nominal prices) 86
Table 84: Norway Shampoo value forecast, 2005-2010 (NOK m, nominal prices) 86
Table 85: Norway Shampoo value, 2000-2005 (US$ m nominal prices) 87
Table 86: Norway Shampoo value forecast, 2005-2010 (US$ m nominal prices) 87
Table 87: Norway Shampoo volume, 2000-2005 (Unit m) 89
Table 88: Norway Shampoo volume forecast, 2005-2010 (Unit m) 90
Table 89: Norway Shampoo brand share, by value, 2004-2005 (%) 93
Table 90: Norway Shampoo value, by brand, 2004-2005 (NOK m nominal prices) 94
Table 91: Norway Shampoo company share, by value, 2004-2005 (%) 95
Table 92: Norway Shampoo value, by company, 2004-2005 (NOK m nominal prices) 95
Table 93: Norway Shampoo distribution channels, by value, 2004-2005 (%) 96
Table 94: Norway Shampoo value, by distribution channel, 2004-2005 (NOK m nominal price) 96
Table 95: Norway Shampoo expenditure per head, 2000-2005 (NOK, 2005 prices) 97
Table 96: Norway Shampoo forecast expenditure per head, 2005-2010 (NOK, 2005 prices) 98
Table 97: Norway Shampoo expenditure per head, 2000-2005 (US$ nominal prices) 99
Table 98: Norway Shampoo forecast expenditure per head, 2005-2010 (US$ nominal prices) 99
Table 99: Norway Shampoo consumption per head, 2000-2005 (Unit) 100
Table 100: Norway Shampoo forecast consumption per head, 2005-2010 (Unit) 100
Table 101: Norway Shampoo value, by age group, 2005 101
Table 102: Norway Shampoo value, by income group, 2005 101
Table 103: Norway Shampoo value, by gender, 2005 102
Table 104: Norway Shampoo value, by marital status, 2005 102
Table 105: Norway Shampoo value, by size of household, 2005 103
Table 106: Norway Shampoo value, by urban/rural residence, 2005 103
Table 107: Norway Styling agents value, 2000-2005 (NOK m, 2005 prices) 104
Table 108: Norway Styling agents value forecast, 2005-2010 (NOK m, 2005 prices) 105
Table 109: Norway Styling agents value, 2000-2005 (NOK m, nominal prices) 107
Table 110: Norway Styling agents value forecast, 2005-2010 (NOK m, nominal prices) 107
Table 111: Norway Styling agents value, 2000-2005 (US$ m nominal prices) 108
Table 112: Norway Styling agents value forecast, 2005-2010 (US$ m nominal prices) 108
Table 113: Norway Styling agents volume, 2000-2005 (Unit m) 110
Table 114: Norway Styling agents volume forecast, 2005-2010 (Unit m) 111
Table 115: Norway Styling agents brand share, by value, 2004-2005 (%) 114
Table 116: Norway Styling agents value, by brand, 2004-2005 (NOK m nominal prices) 114
Table 117: Norway Styling agents company share, by value, 2004-2005 (%) 115
Table 118: Norway Styling agents value, by company, 2004-2005 (NOK m nominal prices) 115
Table 119: Norway Styling agents distribution channels, by value, 2004-2005 (%) 116
Table 120: Norway Styling agents value, by distribution channel, 2004-2005 (NOK m nominal price) 116
Table 121: Norway Styling agents expenditure per head, 2000-2005 (NOK, 2005 prices) 117
Table 122: Norway Styling agents forecast expenditure per head, 2005-2010 (NOK, 2005 prices) 118
Table 123: Norway Styling agents expenditure per head, 2000-2005 (US$ nominal prices) 119
Table 124: Norway Styling agents forecast expenditure per head, 2005-2010 (US$ nominal prices) 120
Table 125: Norway Styling agents consumption per head, 2000-2005 (Unit) 121
Table 126: Norway Styling agents forecast consumption per head, 2005-2010 (Unit) 121
Table 127: Norway Styling agents value, by age group, 2005 122
Table 128: Norway Styling agents value, by income group, 2005 122
Table 129: Norway Styling agents value, by gender, 2005 123
Table 130: Norway Styling agents value, by marital status, 2005 123
Table 131: Norway Styling agents value, by size of household, 2005 124
Table 132: Norway Styling agents value, by urban/rural residence, 2005 124
Table 133: Norway Perms & relaxers value, 2000-2005 (NOK m, 2005 prices) 125
Table 134: Norway Perms & relaxers value forecast, 2005-2010 (NOK m, 2005 prices) 125
Table 135: Norway Perms & relaxers value, 2000-2005 (NOK m, nominal prices) 127
Table 136: Norway Perms & relaxers value forecast, 2005-2010 (NOK m, nominal prices) 127
Table 137: Norway Perms & relaxers value, 2000-2005 (US$ m nominal prices) 128
Table 138: Norway Perms & relaxers value forecast, 2005-2010 (US$ m nominal prices) 128
Table 139: Norway Perms & relaxers volume, 2000-2005 (Unit m) 130
Table 140: Norway Perms & relaxers volume forecast, 2005-2010 (Unit m) 130
Table 141: Norway Perms & relaxers brand share, by value, 2004-2005 (%) 133
Table 142: Norway Perms & relaxers value, by brand, 2004-2005 (NOK m nominal prices) 133
Table 143: Norway Perms & relaxers company share, by value, 2004-2005 (%) 134
Table 144: Norway Perms & relaxers value, by company, 2004-2005 (NOK m nominal prices) 134
Table 145: Norway Perms & relaxers distribution channels, by value, 2004-2005 (%) 135
Table 146: Norway Perms & relaxers value, by distribution channel, 2004-2005 (NOK m nominal price) 135
Table 147: Norway Perms & relaxers expenditure per head, 2000-2005 (NOK, 2005 prices) 136
Table 148: Norway Perms & relaxers forecast expenditure per head, 2005-2010 (NOK, 2005 prices) 136
Table 149: Norway Perms & relaxers expenditure per head, 2000-2005 (US$ nominal prices) 137
Table 150: Norway Perms & relaxers forecast expenditure per head, 2005-2010 (US$ nominal prices) 137
Table 151: Norway Perms & relaxers consumption per head, 2000-2005 (Unit) 138
Table 152: Norway Perms & relaxers forecast consumption per head, 2005-2010 (Unit) 138
Table 153: Norway Perms & relaxers value, by age group, 2005 139
Table 154: Norway Perms & relaxers value, by income group, 2005 139
Table 155: Norway Perms & relaxers value, by gender, 2005 140
Table 156: Norway Perms & relaxers value, by marital status, 2005 140
Table 157: Norway Perms & relaxers value, by size of household, 2005 141
Table 158: Norway Perms & relaxers value, by urban/rural residence, 2005 141
Table 159: Norway Key Facts 143
Table 160: Norway population, by age group, 2000-2005 (millions) 147
Table 161: Norway population forecast, by age group, 2005-2010 (millions) 148
Table 162: Norway population, by gender, 2000-2005 (millions) 148
Table 163: Norway population forecast, by gender, 2005-2010 (millions) 149
Table 164: Norway real GDP, 2000-2005 (NOK bn, 2005 prices) 149
Table 165: Norway real GDP forecast, 2005-2010 (NOK bn, 2005 prices) 150
Table 166: Norway nominal GDP, 2000-2005 (NOK bn, nominal prices) 150
Table 167: Norway nominal GDP forecast, 2005-2010 (NOK bn, nominal prices) 151
Table 168: Norway real GDP, 2000-2005 (US$ bn, 2005 prices) 151
Table 169: Norway real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 152
Table 170: Norway consumer price index, 2000-2005 (2000=100) 152
Table 171: Norway consumer price index, 2005-2010 (2000=100) 153
Table 172: Norway exchange rate, 2000-2005
List of Figures
Figure 1: Norway Haircare value & value forecast, 2000-2010 (NOK m, 2005 prices) 26
Figure 2: Norway Haircare category growth comparison, by value, 2000-2010 29
Figure 3: Norway Haircare volume & volume forecast, 2000-2010 (Unit m) 32
Figure 4: Norway Haircare category growth comparison, by volume, 2000-2010 33
Figure 5: Norway Conditioner value & value forecast, 2000-2010 (NOK m, 2005 prices) 46
Figure 6: Norway Conditioner segment growth comparison, by value, 2000-2010 49
Figure 7: Norway Conditioner volume & volume forecast, 2000-2010 (Unit m) 51
Figure 8: Norway Conditioner category growth comparison, by volume, 2000-2010 52
Figure 9: Norway Hair colorants value & value forecast, 2000-2010 (NOK m, 2005 prices) 64
Figure 10: Norway Hair colorants segment growth comparison, by value, 2000-2010 67
Figure 11: Norway Hair colorants volume & volume forecast, 2000-2010 (Unit m) 70
Figure 12: Norway Hair colorants category growth comparison, by volume, 2000-2010 71
Figure 13: Norway Shampoo value & value forecast, 2000-2010 (NOK m, 2005 prices) 85
Figure 14: Norway Shampoo segment growth comparison, by value, 2000-2010 88
Figure 15: Norway Shampoo volume & volume forecast, 2000-2010 (Unit m) 91
Figure 16: Norway Shampoo category growth comparison, by volume, 2000-2010 92
Figure 17: Norway Styling agents value & value forecast, 2000-2010 (NOK m, 2005 prices) 106
Figure 18: Norway Styling agents segment growth comparison, by value, 2000-2010 109
Figure 19: Norway Styling agents volume & volume forecast, 2000-2010 (Unit m) 112
Figure 20: Norway Styling agents category growth comparison, by volume, 2000-2010 113
Figure 21: Norway Perms & relaxers value & value forecast, 2000-2010 (NOK m, 2005 prices) 126
Figure 22: Norway Perms & relaxers segment growth comparison, by value, 2000-2010 129
Figure 23: Norway Perms & relaxers volume & volume forecast, 2000-2010 (Unit m) 131
Figure 24: Norway Perms & relaxers category growth comparison, by volume, 2000-2010 132
Figure 25: Map of Norway 144
Figure 26: Annual data review process 155




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