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Haircare in Romania to 2010


Description: This databook is a detailed information resource covering all the key data points on Haircare in Romania. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope of this title:
- Contains information on 5 categories: Conditioner, Hair colorants, Shampoo, Styling agents & Perms & relaxers.
- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
- Includes company and brand share data by category, as well as distribution channel data.
- Contains market value segmentation by demographic and socioeconomic group.

Highlights of this title:
- The market for Haircare in Romania increased between 2000-2005, growing at an average annual rate of 24.5%.
- The leading company in the market in 2005 was Procter & Gamble. The second-largest player was Unilever with Jerome Russell in third place.

Reasons to order your copy:
- Discover the major quantitative trends affecting the Haircare markets.
- Understand consumers consumption and expenditure patterns.
- Understand the future direction of the market with reliable historical data and full five year forecasting.


Contents: ABOUT US 2

List of Tables
List of Figures
16


Chapter 1.

Introduction 18
What is this report about? 18
How to use this report 18
Definitions 18


Chapter 2.

Romania haircare 24
2.1 Value 24
2.2 Volume 31
2.3 Market Share 35
2.4 Distribution 40
2.5 Expenditure & consumption per head 41
2.6 ConsumerGraphics 45


Chapter 3.

Romania conditioner 48
3.1 Value 48
3.2 Volume 53
3.3 Market Share 56
3.4 Distribution 58
3.5 Expenditure & consumption per head 59
3.6 ConsumerGraphics 62


Chapter 4.

Romania hair colorants 65
4.1 Value 65
4.2 Volume 73
4.3 Market Share 77
4.4 Distribution 80
4.5 Expenditure & consumption per head 81
4.6 ConsumerGraphics 87


Chapter 5.

Romania shampoo 90
5.1 Value 90
5.2 Volume 97
5.3 Market Share 101
5.4 Distribution 104
5.5 Expenditure & consumption per head 105
5.6 ConsumerGraphics 109


Chapter 6.

Romania styling agents 112
6.1 Value 112
6.2 Volume 120
6.3 Market Share 124
6.4 Distribution 126
6.5 Expenditure & consumption per head 127
6.6 ConsumerGraphics 132


Chapter 7.

Romania perms & relaxers 135
7.1 Value 135
7.2 Volume 140
7.3 Market Share 143
7.4 Distribution 145
7.5 Expenditure & consumption per head 146
7.6 ConsumerGraphics 149


Chapter 8.

Romania socioeconomic profile 152
8.1 Country Overview 152
8.2 Key Facts 153
8.3 Political Overview 155
8.4 Romania Economic Overview 156


Chapter 9.

Romania macroeconomic profile 157
9.1 Macroeconomic Indicators 157


Chapter 10.

Research methodology 164
10.1 Methodology overview 164
10.2 Secondary research 165
10.3 Market modelling 166
10.4 Primary research 167
10.5 Data finalisation 168
10.6 Ongoing research 168


Chapter 11.

Appendix 169
11.1 Future readings 169
11.2 Research team 169
11.3 How to contact experts in your industry
List of Tables
Table 1: Haircare category definitions 19
Table 2: Haircare distribution channels 22
Table 3: Romania Haircare value, 2000-2005 (ROL m, 2005 prices) 24
Table 4: Romania Haircare value forecast, 2005-2010 (ROL m, 2005 prices) 25
Table 5: Romania Haircare value, 2000-2005 (ROL m, nominal prices) 27
Table 6: Romania Haircare value forecast, 2005-2010 (ROL m, nominal prices) 28
Table 7: Romania Haircare value, 2000-2005 (US$ m nominal prices) 29
Table 8: Romania Haircare value forecast, 2005-2010 (US$ m nominal prices) 29
Table 9: Romania Haircare volume, 2000-2005 (Units m) 31
Table 10: Romania Haircare volume forecast, 2005-2010 (Units m) 32
Table 11: Romania Haircare brand share, by value, 2004-2005 (%) 35
Table 12: Romania Haircare value, by brand, 2004-2005 (ROL m nominal prices) 37
Table 13: Romania Haircare company share, by value, 2004-2005 (%) 38
Table 14: Romania Haircare value, by company, 2004-2005 (ROL m nominal prices) 39
Table 15: Romania Haircare distribution channels, by value, 2004-2005 (%) 40
Table 16: Romania Haircare value, by distribution channel, 2004-2005 (ROL m nominal prices) 40
Table 17: Romania Haircare expenditure per head, 2000-2005 (ROL, 2005 prices) 41
Table 18: Romania Haircare forecast expenditure per head, 2005-2010 (ROL, 2005 prices) 42
Table 19: Romania Haircare expenditure per head, 2000-2005 (US$ nominal prices) 43
Table 20: Romania Haircare forecast expenditure per head, 2005-2010 (US$ nominal prices) 43
Table 21: Romania Haircare consumption per head, 2000-2005 (Units) 44
Table 22: Romania Haircare forecast consumption per head, 2005-2010 (Units) 44
Table 23: Romania Haircare value, by age group, 2005 45
Table 24: Romania Haircare value, by income group, 2005 45
Table 25: Romania Haircare value, by gender, 2005 46
Table 26: Romania Haircare value, by marital status, 2005 46
Table 27: Romania Haircare value, by size of household, 2005 47
Table 28: Romania Haircare value, by urban/rural residence, 2005 47
Table 29: Romania Conditioner value, 2000-2005 (ROL m, 2005 prices) 48
Table 30: Romania Conditioner value forecast, 2005-2010 (ROL m, 2005 prices) 48
Table 31: Romania Conditioner value, 2000-2005 (ROL m, nominal prices) 50
Table 32: Romania Conditioner value forecast, 2005-2010 (ROL m, nominal prices) 50
Table 33: Romania Conditioner value, 2000-2005 (US$ m nominal prices) 51
Table 34: Romania Conditioner value forecast, 2005-2010 (US$ m nominal prices) 51
Table 35: Romania Conditioner volume, 2000-2005 (Units m) 53
Table 36: Romania Conditioner volume forecast, 2005-2010 (Units m) 53
Table 37: Romania Conditioner brand share, by value, 2004-2005 (%) 56
Table 38: Romania Conditioner value, by brand, 2004-2005 (ROL m nominal prices) 56
Table 39: Romania Conditioner company share, by value, 2004-2005 (%) 57
Table 40: Romania Conditioner value, by company, 2004-2005 (ROL m nominal prices) 57
Table 41: Romania Conditioner distribution channels, by value, 2004-2005 (%) 58
Table 42: Romania Conditioner value, by distribution channel, 2004-2005 (ROL m nominal prices) 58
Table 43: Romania Conditioner expenditure per head, 2000-2005 (ROL, 2005 prices) 59
Table 44: Romania Conditioner forecast expenditure per head, 2005-2010 (ROL, 2005 prices) 59
Table 45: Romania Conditioner expenditure per head, 2000-2005 (US$ nominal prices) 60
Table 46: Romania Conditioner forecast expenditure per head, 2005-2010 (US$ nominal prices) 60
Table 47: Romania Conditioner consumption per head, 2000-2005 (Units) 61
Table 48: Romania Conditioner forecast consumption per head, 2005-2010 (Units) 61
Table 49: Romania Conditioner value, by age group, 2005 62
Table 50: Romania Conditioner value, by income group, 2005 62
Table 51: Romania Conditioner value, by gender, 2005 63
Table 52: Romania Conditioner value, by marital status, 2005 63
Table 53: Romania Conditioner value, by size of household, 2005 64
Table 54: Romania Conditioner value, by urban/rural residence, 2005 64
Table 55: Romania Hair colorants value, 2000-2005 (ROL m, 2005 prices) 65
Table 56: Romania Hair colorants value forecast, 2005-2010 (ROL m, 2005 prices) 66
Table 57: Romania Hair colorants value, 2000-2005 (ROL m, nominal prices) 68
Table 58: Romania Hair colorants value forecast, 2005-2010 (ROL m, nominal prices) 69
Table 59: Romania Hair colorants value, 2000-2005 (US$ m nominal prices) 70
Table 60: Romania Hair colorants value forecast, 2005-2010 (US$ m nominal prices) 71
Table 61: Romania Hair colorants volume, 2000-2005 (Units m) 73
Table 62: Romania Hair colorants volume forecast, 2005-2010 (Units m) 74
Table 63: Romania Hair colorants brand share, by value, 2004-2005 (%) 77
Table 64: Romania Hair colorants value, by brand, 2004-2005 (ROL m nominal prices) 78
Table 65: Romania Hair colorants company share, by value, 2004-2005 (%) 79
Table 66: Romania Hair colorants value, by company, 2004-2005 (ROL m nominal prices) 79
Table 67: Romania Hair colorants distribution channels, by value, 2004-2005 (%) 80
Table 68: Romania Hair colorants value, by distribution channel, 2004-2005 (ROL m nominal price) 80
Table 69: Romania Hair colorants expenditure per head, 2000-2005 (ROL, 2005 prices) 81
Table 70: Romania Hair colorants forecast expenditure per head, 2005-2010 (ROL, 2005 prices) 82
Table 71: Romania Hair colorants expenditure per head, 2000-2005 (US$ nominal prices) 83
Table 72: Romania Hair colorants forecast expenditure per head, 2005-2010 (US$ nominal prices) 84
Table 73: Romania Hair colorants consumption per head, 2000-2005 (Units) 85
Table 74: Romania Hair colorants forecast consumption per head, 2005-2010 (Units) 86
Table 75: Romania Hair colorants value, by age group, 2005 87
Table 76: Romania Hair colorants value, by income group, 2005 87
Table 77: Romania Hair colorants value, by gender, 2005 88
Table 78: Romania Hair colorants value, by marital status, 2005 88
Table 79: Romania Hair colorants value, by size of household, 2005 89
Table 80: Romania Hair colorants value, by urban/rural residence, 2005 89
Table 81: Romania Shampoo value, 2000-2005 (ROL m, 2005 prices) 90
Table 82: Romania Shampoo value forecast, 2005-2010 (ROL m, 2005 prices) 91
Table 83: Romania Shampoo value, 2000-2005 (ROL m, nominal prices) 93
Table 84: Romania Shampoo value forecast, 2005-2010 (ROL m, nominal prices) 94
Table 85: Romania Shampoo value, 2000-2005 (US$ m nominal prices) 95
Table 86: Romania Shampoo value forecast, 2005-2010 (US$ m nominal prices) 95
Table 87: Romania Shampoo volume, 2000-2005 (Units m) 97
Table 88: Romania Shampoo volume forecast, 2005-2010 (Units m) 98
Table 89: Romania Shampoo brand share, by value, 2004-2005 (%) 101
Table 90: Romania Shampoo value, by brand, 2004-2005 (ROL m nominal prices) 102
Table 91: Romania Shampoo company share, by value, 2004-2005 (%) 103
Table 92: Romania Shampoo value, by company, 2004-2005 (ROL m nominal prices) 103
Table 93: Romania Shampoo distribution channels, by value, 2004-2005 (%) 104
Table 94: Romania Shampoo value, by distribution channel, 2004-2005 (ROL m nominal price) 104
Table 95: Romania Shampoo expenditure per head, 2000-2005 (ROL, 2005 prices) 105
Table 96: Romania Shampoo forecast expenditure per head, 2005-2010 (ROL, 2005 prices) 106
Table 97: Romania Shampoo expenditure per head, 2000-2005 (US$ nominal prices) 107
Table 98: Romania Shampoo forecast expenditure per head, 2005-2010 (US$ nominal prices) 107
Table 99: Romania Shampoo consumption per head, 2000-2005 (Units) 108
Table 100: Romania Shampoo forecast consumption per head, 2005-2010 (Units) 108
Table 101: Romania Shampoo value, by age group, 2005 109
Table 102: Romania Shampoo value, by income group, 2005 109
Table 103: Romania Shampoo value, by gender, 2005 110
Table 104: Romania Shampoo value, by marital status, 2005 110
Table 105: Romania Shampoo value, by size of household, 2005 111
Table 106: Romania Shampoo value, by urban/rural residence, 2005 111
Table 107: Romania Styling agents value, 2000-2005 (ROL m, 2005 prices) 112
Table 108: Romania Styling agents value forecast, 2005-2010 (ROL m, 2005 prices) 113
Table 109: Romania Styling agents value, 2000-2005 (ROL m, nominal prices) 115
Table 110: Romania Styling agents value forecast, 2005-2010 (ROL m, nominal prices) 116
Table 111: Romania Styling agents value, 2000-2005 (US$ m nominal prices) 117
Table 112: Romania Styling agents value forecast, 2005-2010 (US$ m nominal prices) 118
Table 113: Romania Styling agents volume, 2000-2005 (Units m) 120
Table 114: Romania Styling agents volume forecast, 2005-2010 (Units m) 121
Table 115: Romania Styling agents brand share, by value, 2004-2005 (%) 124
Table 116: Romania Styling agents value, by brand, 2004-2005 (ROL m nominal prices) 124
Table 117: Romania Styling agents company share, by value, 2004-2005 (%) 125
Table 118: Romania Styling agents value, by company, 2004-2005 (ROL m nominal prices) 125
Table 119: Romania Styling agents distribution channels, by value, 2004-2005 (%) 126
Table 120: Romania Styling agents value, by distribution channel, 2004-2005 (ROL m nominal price) 126
Table 121: Romania Styling agents expenditure per head, 2000-2005 (ROL, 2005 prices) 127
Table 122: Romania Styling agents forecast expenditure per head, 2005-2010 (ROL, 2005 prices) 128
Table 123: Romania Styling agents expenditure per head, 2000-2005 (US$ nominal prices) 129
Table 124: Romania Styling agents forecast expenditure per head, 2005-2010 (US$ nominal prices) 130
Table 125: Romania Styling agents consumption per head, 2000-2005 (Units) 131
Table 126: Romania Styling agents forecast consumption per head, 2005-2010 (Units) 131
Table 127: Romania Styling agents value, by age group, 2005 132
Table 128: Romania Styling agents value, by income group, 2005 132
Table 129: Romania Styling agents value, by gender, 2005 133
Table 130: Romania Styling agents value, by marital status, 2005 133
Table 131: Romania Styling agents value, by size of household, 2005 134
Table 132: Romania Styling agents value, by urban/rural residence, 2005 134
Table 133: Romania Perms & relaxers value, 2000-2005 (ROL m, 2005 prices) 135
Table 134: Romania Perms & relaxers value forecast, 2005-2010 (ROL m, 2005 prices) 135
Table 135: Romania Perms & relaxers value, 2000-2005 (ROL m, nominal prices) 137
Table 136: Romania Perms & relaxers value forecast, 2005-2010 (ROL m, nominal prices) 137
Table 137: Romania Perms & relaxers value, 2000-2005 (US$ m nominal prices) 138
Table 138: Romania Perms & relaxers value forecast, 2005-2010 (US$ m nominal prices) 138
Table 139: Romania Perms & relaxers volume, 2000-2005 (Units m) 140
Table 140: Romania Perms & relaxers volume forecast, 2005-2010 (Units m) 140
Table 141: Romania Perms & relaxers brand share, by value, 2004-2005 (%) 143
Table 142: Romania Perms & relaxers value, by brand, 2004-2005 (ROL m nominal prices) 143
Table 143: Romania Perms & relaxers company share, by value, 2004-2005 (%) 144
Table 144: Romania Perms & relaxers value, by company, 2004-2005 (ROL m nominal prices) 144
Table 145: Romania Perms & relaxers distribution channels, by value, 2004-2005 (%) 145
Table 146: Romania Perms & relaxers value, by distribution channel, 2004-2005 (ROL m nominal price) 145
Table 147: Romania Perms & relaxers expenditure per head, 2000-2005 (ROL, 2005 prices) 146
Table 148: Romania Perms & relaxers forecast expenditure per head, 2005-2010 (ROL, 2005 prices) 146
Table 149: Romania Perms & relaxers expenditure per head, 2000-2005 (US$ nominal prices) 147
Table 150: Romania Perms & relaxers forecast expenditure per head, 2005-2010 (US$ nominal prices) 147
Table 151: Romania Perms & relaxers consumption per head, 2000-2005 (Units) 148
Table 152: Romania Perms & relaxers forecast consumption per head, 2005-2010 (Units) 148
Table 153: Romania Perms & relaxers value, by age group, 2005 149
Table 154: Romania Perms & relaxers value, by income group, 2005 149
Table 155: Romania Perms & relaxers value, by gender, 2005 150
Table 156: Romania Perms & relaxers value, by marital status, 2005 150
Table 157: Romania Perms & relaxers value, by size of household, 2005 151
Table 158: Romania Perms & relaxers value, by urban/rural residence, 2005 151
Table 159: Romania Key Facts 153
Table 160: Romania population, by age group, 2000-2005 (millions) 157
Table 161: Romania population forecast, by age group, 2005-2010 (millions) 158
Table 162: Romania population, by gender, 2000-2005 (millions) 158
Table 163: Romania population forecast, by gender, 2005-2010 (millions) 159
Table 164: Romania real GDP, 2000-2005 (ROL bn, 2005 prices) 159
Table 165: Romania real GDP forecast, 2005-2010 (ROL bn, 2005 prices) 160
Table 166: Romania nominal GDP, 2000-2005 (ROL bn, nominal prices) 160
Table 167: Romania nominal GDP forecast, 2005-2010 (ROL bn, nominal prices) 161
Table 168: Romania real GDP, 2000-2005 (US$ bn, 2005 prices) 161
Table 169: Romania real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 162
Table 170: Romania consumer price index, 2000-2005 (2000=100) 162
Table 171: Romania consumer price index, 2005-2010 (2000=100) 163
Table 172: Romania exchange rate, 2000-2005
List of Figures
Figure 1: Romania Haircare value & value forecast, 2000-2010 (ROL m, 2005 prices) 26
Figure 2: Romania Haircare category growth comparison, by value, 2000-2010 30
Figure 3: Romania Haircare volume & volume forecast, 2000-2010 (Units m) 33
Figure 4: Romania Haircare category growth comparison, by volume, 2000-2010 34
Figure 5: Romania Conditioner value & value forecast, 2000-2010 (ROL m, 2005 prices) 49
Figure 6: Romania Conditioner segment growth comparison, by value, 2000-2010 52
Figure 7: Romania Conditioner volume & volume forecast, 2000-2010 (Units m) 54
Figure 8: Romania Conditioner category growth comparison, by volume, 2000-2010 55
Figure 9: Romania Hair colorants value & value forecast, 2000-2010 (ROL m, 2005 prices) 67
Figure 10: Romania Hair colorants segment growth comparison, by value, 2000-2010 72
Figure 11: Romania Hair colorants volume & volume forecast, 2000-2010 (Units m) 75
Figure 12: Romania Hair colorants category growth comparison, by volume, 2000-2010 76
Figure 13: Romania Shampoo value & value forecast, 2000-2010 (ROL m, 2005 prices) 92
Figure 14: Romania Shampoo segment growth comparison, by value, 2000-2010 96
Figure 15: Romania Shampoo volume & volume forecast, 2000-2010 (Units m) 99
Figure 16: Romania Shampoo category growth comparison, by volume, 2000-2010 100
Figure 17: Romania Styling agents value & value forecast, 2000-2010 (ROL m, 2005 prices) 114
Figure 18: Romania Styling agents segment growth comparison, by value, 2000-2010 119
Figure 19: Romania Styling agents volume & volume forecast, 2000-2010 (Units m) 122
Figure 20: Romania Styling agents category growth comparison, by volume, 2000-2010 123
Figure 21: Romania Perms & relaxers value & value forecast, 2000-2010 (ROL m, 2005 prices) 136
Figure 22: Romania Perms & relaxers segment growth comparison, by value, 2000-2010 139
Figure 23: Romania Perms & relaxers volume & volume forecast, 2000-2010 (Units m) 141
Figure 24: Romania Perms & relaxers category growth comparison, by volume, 2000-2010 142
Figure 25: Map of Romania 154
Figure 26: Annual data review process 165




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