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Haircare in Sweden to 2010


Description: This databook is a detailed information resource covering all the key data points on Haircare in Sweden. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope of this title:
- Contains information on 5 categories: Conditioner, Hair colorants, Shampoo, Styling agents & Perms & relaxers.
- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
- Includes company and brand share data by category, as well as distribution channel data.
- Contains market value segmentation by demographic and socioeconomic group.

Highlights of this title:
- The market for Haircare in Sweden increased between 2000-2005, growing at an average annual rate of 2.2%.
- The leading company in the market in 2005 was Procter & Gamble. The second-largest player was LOreal S.A. with Unilever in third place.

Reasons to order your copy:
- Discover the major quantitative trends affecting the Haircare markets.
- Understand consumers consumption and expenditure patterns.
- Understand the future direction of the market with reliable historical data and full five year forecasting.


Contents: ABOUT US 2

List of Tables
List of Figures
16


Chapter 1.

Introduction 18
What is this report about? 18
How to use this report 18
Definitions 18


Chapter 2.

Sweden haircare 24
2.1 Value 24
2.2 Volume 30
2.3 Market Share 34
2.4 Distribution 37
2.5 Expenditure & consumption per head 38
2.6 ConsumerGraphics 42


Chapter 3.

Sweden conditioner 45
3.1 Value 45
3.2 Volume 50
3.3 Market Share 53
3.4 Distribution 55
3.5 Expenditure & consumption per head 56
3.6 ConsumerGraphics 59


Chapter 4.

Sweden hair colorants 62
4.1 Value 62
4.2 Volume 70
4.3 Market Share 74
4.4 Distribution 76
4.5 Expenditure & consumption per head 77
4.6 ConsumerGraphics 83


Chapter 5.

Sweden shampoo 86
5.1 Value 86
5.2 Volume 92
5.3 Market Share 96
5.4 Distribution 99
5.5 Expenditure & consumption per head 100
5.6 ConsumerGraphics 104


Chapter 6.

Sweden styling agents 107
6.1 Value 107
6.2 Volume 113
6.3 Market Share 117
6.4 Distribution 120
6.5 Expenditure & consumption per head 121
6.6 ConsumerGraphics 126


Chapter 7.

Sweden perms & relaxers 129
7.1 Value 129
7.2 Volume 134
7.3 Market Share 137
7.4 Distribution 139
7.5 Expenditure & consumption per head 140
7.6 ConsumerGraphics 143


Chapter 8.

Sweden socioeconomic profile 146
8.1 Country Overview 146
8.2 Key Facts 147
8.3 Political Overview 149
8.4 Sweden Economic Overview 150


Chapter 9.

Sweden macroeconomic profile 151
9.1 Macroeconomic Indicators 151


Chapter 10.

Research methodology 158
10.1 Methodology overview 158
10.2 Secondary research 159
10.3 Market modelling 160
10.4 Primary research 161
10.5 Data finalisation 162
10.6 Ongoing research 162


Chapter 11.

Appendix 163
11.1 Future readings 163
11.2 Research team 163
11.3 How to contact experts in your industry
List of Tables
Table 1: Haircare category definitions 19
Table 2: Haircare distribution channels 22
Table 3: Sweden Haircare value, 2000-2005 (SEK m, 2005 prices) 24
Table 4: Sweden Haircare value forecast, 2005-2010 (SEK m, 2005 prices) 25
Table 5: Sweden Haircare value, 2000-2005 (SEK m, nominal prices) 27
Table 6: Sweden Haircare value forecast, 2005-2010 (SEK m, nominal prices) 27
Table 7: Sweden Haircare value, 2000-2005 (US$ m nominal prices) 28
Table 8: Sweden Haircare value forecast, 2005-2010 (US$ m nominal prices) 28
Table 9: Sweden Haircare volume, 2000-2005 (Units m) 30
Table 10: Sweden Haircare volume forecast, 2005-2010 (Units m) 31
Table 11: Sweden Haircare brand share, by value, 2004-2005 (%) 34
Table 12: Sweden Haircare value, by brand, 2004-2005 (SEK m nominal prices) 35
Table 13: Sweden Haircare company share, by value, 2004-2005 (%) 36
Table 14: Sweden Haircare value, by company, 2004-2005 (SEK m nominal prices) 36
Table 15: Sweden Haircare distribution channels, by value, 2004-2005 (%) 37
Table 16: Sweden Haircare value, by distribution channel, 2004-2005 (SEK m nominal prices) 37
Table 17: Sweden Haircare expenditure per head, 2000-2005 (SEK, 2005 prices) 38
Table 18: Sweden Haircare forecast expenditure per head, 2005-2010 (SEK, 2005 prices) 39
Table 19: Sweden Haircare expenditure per head, 2000-2005 (US$ nominal prices) 40
Table 20: Sweden Haircare forecast expenditure per head, 2005-2010 (US$ nominal prices) 40
Table 21: Sweden Haircare consumption per head, 2000-2005 (Units) 41
Table 22: Sweden Haircare forecast consumption per head, 2005-2010 (Units) 41
Table 23: Sweden Haircare value, by age group, 2005 42
Table 24: Sweden Haircare value, by income group, 2005 42
Table 25: Sweden Haircare value, by gender, 2005 43
Table 26: Sweden Haircare value, by marital status, 2005 43
Table 27: Sweden Haircare value, by size of household, 2005 44
Table 28: Sweden Haircare value, by urban/rural residence, 2005 44
Table 29: Sweden Conditioner value, 2000-2005 (SEK m, 2005 prices) 45
Table 30: Sweden Conditioner value forecast, 2005-2010 (SEK m, 2005 prices) 45
Table 31: Sweden Conditioner value, 2000-2005 (SEK m, nominal prices) 47
Table 32: Sweden Conditioner value forecast, 2005-2010 (SEK m, nominal prices) 47
Table 33: Sweden Conditioner value, 2000-2005 (US$ m nominal prices) 48
Table 34: Sweden Conditioner value forecast, 2005-2010 (US$ m nominal prices) 48
Table 35: Sweden Conditioner volume, 2000-2005 (Units m) 50
Table 36: Sweden Conditioner volume forecast, 2005-2010 (Units m) 50
Table 37: Sweden Conditioner brand share, by value, 2004-2005 (%) 53
Table 38: Sweden Conditioner value, by brand, 2004-2005 (SEK m nominal prices) 53
Table 39: Sweden Conditioner company share, by value, 2004-2005 (%) 54
Table 40: Sweden Conditioner value, by company, 2004-2005 (SEK m nominal prices) 54
Table 41: Sweden Conditioner distribution channels, by value, 2004-2005 (%) 55
Table 42: Sweden Conditioner value, by distribution channel, 2004-2005 (SEK m nominal prices) 55
Table 43: Sweden Conditioner expenditure per head, 2000-2005 (SEK, 2005 prices) 56
Table 44: Sweden Conditioner forecast expenditure per head, 2005-2010 (SEK, 2005 prices) 56
Table 45: Sweden Conditioner expenditure per head, 2000-2005 (US$ nominal prices) 57
Table 46: Sweden Conditioner forecast expenditure per head, 2005-2010 (US$ nominal prices) 57
Table 47: Sweden Conditioner consumption per head, 2000-2005 (Units) 58
Table 48: Sweden Conditioner forecast consumption per head, 2005-2010 (Units) 58
Table 49: Sweden Conditioner value, by age group, 2005 59
Table 50: Sweden Conditioner value, by income group, 2005 59
Table 51: Sweden Conditioner value, by gender, 2005 60
Table 52: Sweden Conditioner value, by marital status, 2005 60
Table 53: Sweden Conditioner value, by size of household, 2005 61
Table 54: Sweden Conditioner value, by urban/rural residence, 2005 61
Table 55: Sweden Hair colorants value, 2000-2005 (SEK m, 2005 prices) 62
Table 56: Sweden Hair colorants value forecast, 2005-2010 (SEK m, 2005 prices) 63
Table 57: Sweden Hair colorants value, 2000-2005 (SEK m, nominal prices) 65
Table 58: Sweden Hair colorants value forecast, 2005-2010 (SEK m, nominal prices) 66
Table 59: Sweden Hair colorants value, 2000-2005 (US$ m nominal prices) 67
Table 60: Sweden Hair colorants value forecast, 2005-2010 (US$ m nominal prices) 68
Table 61: Sweden Hair colorants volume, 2000-2005 (Units m) 70
Table 62: Sweden Hair colorants volume forecast, 2005-2010 (Units m) 71
Table 63: Sweden Hair colorants brand share, by value, 2004-2005 (%) 74
Table 64: Sweden Hair colorants value, by brand, 2004-2005 (SEK m nominal prices) 74
Table 65: Sweden Hair colorants company share, by value, 2004-2005 (%) 75
Table 66: Sweden Hair colorants value, by company, 2004-2005 (SEK m nominal prices) 75
Table 67: Sweden Hair colorants distribution channels, by value, 2004-2005 (%) 76
Table 68: Sweden Hair colorants value, by distribution channel, 2004-2005 (SEK m nominal price) 76
Table 69: Sweden Hair colorants expenditure per head, 2000-2005 (SEK, 2005 prices) 77
Table 70: Sweden Hair colorants forecast expenditure per head, 2005-2010 (SEK, 2005 prices) 78
Table 71: Sweden Hair colorants expenditure per head, 2000-2005 (US$ nominal prices) 79
Table 72: Sweden Hair colorants forecast expenditure per head, 2005-2010 (US$ nominal prices) 80
Table 73: Sweden Hair colorants consumption per head, 2000-2005 (Units) 81
Table 74: Sweden Hair colorants forecast consumption per head, 2005-2010 (Units) 82
Table 75: Sweden Hair colorants value, by age group, 2005 83
Table 76: Sweden Hair colorants value, by income group, 2005 83
Table 77: Sweden Hair colorants value, by gender, 2005 84
Table 78: Sweden Hair colorants value, by marital status, 2005 84
Table 79: Sweden Hair colorants value, by size of household, 2005 85
Table 80: Sweden Hair colorants value, by urban/rural residence, 2005 85
Table 81: Sweden Shampoo value, 2000-2005 (SEK m, 2005 prices) 86
Table 82: Sweden Shampoo value forecast, 2005-2010 (SEK m, 2005 prices) 87
Table 83: Sweden Shampoo value, 2000-2005 (SEK m, nominal prices) 89
Table 84: Sweden Shampoo value forecast, 2005-2010 (SEK m, nominal prices) 89
Table 85: Sweden Shampoo value, 2000-2005 (US$ m nominal prices) 90
Table 86: Sweden Shampoo value forecast, 2005-2010 (US$ m nominal prices) 90
Table 87: Sweden Shampoo volume, 2000-2005 (Units m) 92
Table 88: Sweden Shampoo volume forecast, 2005-2010 (Units m) 93
Table 89: Sweden Shampoo brand share, by value, 2004-2005 (%) 96
Table 90: Sweden Shampoo value, by brand, 2004-2005 (SEK m nominal prices) 97
Table 91: Sweden Shampoo company share, by value, 2004-2005 (%) 98
Table 92: Sweden Shampoo value, by company, 2004-2005 (SEK m nominal prices) 98
Table 93: Sweden Shampoo distribution channels, by value, 2004-2005 (%) 99
Table 94: Sweden Shampoo value, by distribution channel, 2004-2005 (SEK m nominal price) 99
Table 95: Sweden Shampoo expenditure per head, 2000-2005 (SEK, 2005 prices) 100
Table 96: Sweden Shampoo forecast expenditure per head, 2005-2010 (SEK, 2005 prices) 101
Table 97: Sweden Shampoo expenditure per head, 2000-2005 (US$ nominal prices) 102
Table 98: Sweden Shampoo forecast expenditure per head, 2005-2010 (US$ nominal prices) 102
Table 99: Sweden Shampoo consumption per head, 2000-2005 (Units) 103
Table 100: Sweden Shampoo forecast consumption per head, 2005-2010 (Units) 103
Table 101: Sweden Shampoo value, by age group, 2005 104
Table 102: Sweden Shampoo value, by income group, 2005 104
Table 103: Sweden Shampoo value, by gender, 2005 105
Table 104: Sweden Shampoo value, by marital status, 2005 105
Table 105: Sweden Shampoo value, by size of household, 2005 106
Table 106: Sweden Shampoo value, by urban/rural residence, 2005 106
Table 107: Sweden Styling agents value, 2000-2005 (SEK m, 2005 prices) 107
Table 108: Sweden Styling agents value forecast, 2005-2010 (SEK m, 2005 prices) 108
Table 109: Sweden Styling agents value, 2000-2005 (SEK m, nominal prices) 110
Table 110: Sweden Styling agents value forecast, 2005-2010 (SEK m, nominal prices) 110
Table 111: Sweden Styling agents value, 2000-2005 (US$ m nominal prices) 111
Table 112: Sweden Styling agents value forecast, 2005-2010 (US$ m nominal prices) 111
Table 113: Sweden Styling agents volume, 2000-2005 (Units m) 113
Table 114: Sweden Styling agents volume forecast, 2005-2010 (Units m) 114
Table 115: Sweden Styling agents brand share, by value, 2004-2005 (%) 117
Table 116: Sweden Styling agents value, by brand, 2004-2005 (SEK m nominal prices) 118
Table 117: Sweden Styling agents company share, by value, 2004-2005 (%) 119
Table 118: Sweden Styling agents value, by company, 2004-2005 (SEK m nominal prices) 119
Table 119: Sweden Styling agents distribution channels, by value, 2004-2005 (%) 120
Table 120: Sweden Styling agents value, by distribution channel, 2004-2005 (SEK m nominal price) 120
Table 121: Sweden Styling agents expenditure per head, 2000-2005 (SEK, 2005 prices) 121
Table 122: Sweden Styling agents forecast expenditure per head, 2005-2010 (SEK, 2005 prices) 122
Table 123: Sweden Styling agents expenditure per head, 2000-2005 (US$ nominal prices) 123
Table 124: Sweden Styling agents forecast expenditure per head, 2005-2010 (US$ nominal prices) 124
Table 125: Sweden Styling agents consumption per head, 2000-2005 (Units) 125
Table 126: Sweden Styling agents forecast consumption per head, 2005-2010 (Units) 125
Table 127: Sweden Styling agents value, by age group, 2005 126
Table 128: Sweden Styling agents value, by income group, 2005 126
Table 129: Sweden Styling agents value, by gender, 2005 127
Table 130: Sweden Styling agents value, by marital status, 2005 127
Table 131: Sweden Styling agents value, by size of household, 2005 128
Table 132: Sweden Styling agents value, by urban/rural residence, 2005 128
Table 133: Sweden Perms & relaxers value, 2000-2005 (SEK m, 2005 prices) 129
Table 134: Sweden Perms & relaxers value forecast, 2005-2010 (SEK m, 2005 prices) 129
Table 135: Sweden Perms & relaxers value, 2000-2005 (SEK m, nominal prices) 131
Table 136: Sweden Perms & relaxers value forecast, 2005-2010 (SEK m, nominal prices) 131
Table 137: Sweden Perms & relaxers value, 2000-2005 (US$ m nominal prices) 132
Table 138: Sweden Perms & relaxers value forecast, 2005-2010 (US$ m nominal prices) 132
Table 139: Sweden Perms & relaxers volume, 2000-2005 (Units m) 134
Table 140: Sweden Perms & relaxers volume forecast, 2005-2010 (Units m) 134
Table 141: Sweden Perms & relaxers brand share, by value, 2004-2005 (%) 137
Table 142: Sweden Perms & relaxers value, by brand, 2004-2005 (SEK m nominal prices) 137
Table 143: Sweden Perms & relaxers company share, by value, 2004-2005 (%) 138
Table 144: Sweden Perms & relaxers value, by company, 2004-2005 (SEK m nominal prices) 138
Table 145: Sweden Perms & relaxers distribution channels, by value, 2004-2005 (%) 139
Table 146: Sweden Perms & relaxers value, by distribution channel, 2004-2005 (SEK m nominal price) 139
Table 147: Sweden Perms & relaxers expenditure per head, 2000-2005 (SEK, 2005 prices) 140
Table 148: Sweden Perms & relaxers forecast expenditure per head, 2005-2010 (SEK, 2005 prices) 140
Table 149: Sweden Perms & relaxers expenditure per head, 2000-2005 (US$ nominal prices) 141
Table 150: Sweden Perms & relaxers forecast expenditure per head, 2005-2010 (US$ nominal prices) 141
Table 151: Sweden Perms & relaxers consumption per head, 2000-2005 (Units) 142
Table 152: Sweden Perms & relaxers forecast consumption per head, 2005-2010 (Units) 142
Table 153: Sweden Perms & relaxers value, by age group, 2005 143
Table 154: Sweden Perms & relaxers value, by income group, 2005 143
Table 155: Sweden Perms & relaxers value, by gender, 2005 144
Table 156: Sweden Perms & relaxers value, by marital status, 2005 144
Table 157: Sweden Perms & relaxers value, by size of household, 2005 145
Table 158: Sweden Perms & relaxers value, by urban/rural residence, 2005 145
Table 159: Sweden Key Facts 147
Table 160: Sweden population, by age group, 2000-2005 (millions) 151
Table 161: Sweden population forecast, by age group, 2005-2010 (millions) 152
Table 162: Sweden population, by gender, 2000-2005 (millions) 152
Table 163: Sweden population forecast, by gender, 2005-2010 (millions) 153
Table 164: Sweden real GDP, 2000-2005 (SEK bn, 2005 prices) 153
Table 165: Sweden real GDP forecast, 2005-2010 (SEK bn, 2005 prices) 154
Table 166: Sweden nominal GDP, 2000-2005 (SEK bn, nominal prices) 154
Table 167: Sweden nominal GDP forecast, 2005-2010 (SEK bn, nominal prices) 155
Table 168: Sweden real GDP, 2000-2005 (US$ bn, 2005 prices) 155
Table 169: Sweden real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 156
Table 170: Sweden consumer price index, 2000-2005 (2000=100) 156
Table 171: Sweden consumer price index, 2005-2010 (2000=100) 157
Table 172: Sweden exchange rate, 2000-2005
List of Figures
Figure 1: Sweden Haircare value & value forecast, 2000-2010 (SEK m, 2005 prices) 26
Figure 2: Sweden Haircare category growth comparison, by value, 2000-2010 29
Figure 3: Sweden Haircare volume & volume forecast, 2000-2010 (Units m) 32
Figure 4: Sweden Haircare category growth comparison, by volume, 2000-2010 33
Figure 5: Sweden Conditioner value & value forecast, 2000-2010 (SEK m, 2005 prices) 46
Figure 6: Sweden Conditioner segment growth comparison, by value, 2000-2010 49
Figure 7: Sweden Conditioner volume & volume forecast, 2000-2010 (Units m) 51
Figure 8: Sweden Conditioner category growth comparison, by volume, 2000-2010 52
Figure 9: Sweden Hair colorants value & value forecast, 2000-2010 (SEK m, 2005 prices) 64
Figure 10: Sweden Hair colorants segment growth comparison, by value, 2000-2010 69
Figure 11: Sweden Hair colorants volume & volume forecast, 2000-2010 (Units m) 72
Figure 12: Sweden Hair colorants category growth comparison, by volume, 2000-2010 73
Figure 13: Sweden Shampoo value & value forecast, 2000-2010 (SEK m, 2005 prices) 88
Figure 14: Sweden Shampoo segment growth comparison, by value, 2000-2010 91
Figure 15: Sweden Shampoo volume & volume forecast, 2000-2010 (Units m) 94
Figure 16: Sweden Shampoo category growth comparison, by volume, 2000-2010 95
Figure 17: Sweden Styling agents value & value forecast, 2000-2010 (SEK m, 2005 prices) 109
Figure 18: Sweden Styling agents segment growth comparison, by value, 2000-2010 112
Figure 19: Sweden Styling agents volume & volume forecast, 2000-2010 (Units m) 115
Figure 20: Sweden Styling agents category growth comparison, by volume, 2000-2010 116
Figure 21: Sweden Perms & relaxers value & value forecast, 2000-2010 (SEK m, 2005 prices) 130
Figure 22: Sweden Perms & relaxers segment growth comparison, by value, 2000-2010 133
Figure 23: Sweden Perms & relaxers volume & volume forecast, 2000-2010 (Units m) 135
Figure 24: Sweden Perms & relaxers category growth comparison, by volume, 2000-2010 136
Figure 25: Map of Sweden 148
Figure 26: Annual data review process 159




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