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Haircare in Thailand to 2010


Description: This databook is a detailed information resource covering all the key data points on Haircare in Thailand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope of this title:
- Contains information on 5 categories: Conditioner, Hair colorants, Shampoo, Styling agents & Perms & relaxers.
- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
- Includes company and brand share data by category, as well as distribution channel data.
- Contains market value segmentation by demographic and socioeconomic group.

Highlights of this title:
- The market for Haircare in Thailand increased between 2000-2005, growing at an average annual rate of 5.9%.
- The leading company in the market in 2005 was Procter & Gamble. The second-largest player was Unilever with Kao Corporation in third place.

Reasons to order your copy:
- Discover the major quantitative trends affecting the Haircare markets.
- Understand consumers consumption and expenditure patterns.
- Understand the future direction of the market with reliable historical data and full five year forecasting.


Contents: ABOUT US 2

List of Tables
List of Figures
16


Chapter 1.

Introduction 18
What is this report about? 18
How to use this report 18
Definitions 18


Chapter 2.

Thailand haircare 24
2.1 Value 24
2.2 Volume 30
2.3 Market Share 34
2.4 Distribution 37
2.5 Expenditure & consumption per head 38
2.6 ConsumerGraphics 42


Chapter 3.

Thailand conditioner 45
3.1 Value 45
3.2 Volume 50
3.3 Market Share 53
3.4 Distribution 55
3.5 Expenditure & consumption per head 56
3.6 ConsumerGraphics 59


Chapter 4.

Thailand hair colorants 62
4.1 Value 62
4.2 Volume 70
4.3 Market Share 74
4.4 Distribution 76
4.5 Expenditure & consumption per head 77
4.6 ConsumerGraphics 83


Chapter 5.

Thailand shampoo 86
5.1 Value 86
5.2 Volume 92
5.3 Market Share 96
5.4 Distribution 98
5.5 Expenditure & consumption per head 99
5.6 ConsumerGraphics 103


Chapter 6.

Thailand styling agents 106
6.1 Value 106
6.2 Volume 112
6.3 Market Share 116
6.4 Distribution 118
6.5 Expenditure & consumption per head 119
6.6 ConsumerGraphics 124


Chapter 7.

Thailand perms & relaxers 127
7.1 Value 127
7.2 Volume 132
7.3 Market Share 135
7.4 Distribution 137
7.5 Expenditure & consumption per head 138
7.6 ConsumerGraphics 141


Chapter 8.

Thailand socioeconomic profile 144
8.1 Country Overview 144
8.2 Key Facts 145
8.3 Political Overview 147
8.4 Thailand Economic Overview 148


Chapter 9.

Thailand macroeconomic profile 149
9.1 Macroeconomic Indicators 149


Chapter 10.

Research methodology 157
10.1 Methodology overview 157
10.2 Secondary research 158
10.3 Market modelling 159
10.4 Primary research 160
10.5 Data finalisation 161
10.6 Ongoing research 161


Chapter 11.

Appendix 162
11.1 Future readings 162
11.2 Research team 162
11.3 How to contact experts in your industry
List of Tables
Table 1: Haircare category definitions 19
Table 2: Haircare distribution channels 22
Table 3: Thailand Haircare value, 2000-2005 (THB m, 2005 prices) 24
Table 4: Thailand Haircare value forecast, 2005-2010 (THB m, 2005 prices) 25
Table 5: Thailand Haircare value, 2000-2005 (THB m, nominal prices) 27
Table 6: Thailand Haircare value forecast, 2005-2010 (THB m, nominal prices) 27
Table 7: Thailand Haircare value, 2000-2005 (US$ m nominal prices) 28
Table 8: Thailand Haircare value forecast, 2005-2010 (US$ m nominal prices) 28
Table 9: Thailand Haircare volume, 2000-2005 (Units m) 30
Table 10: Thailand Haircare volume forecast, 2005-2010 (Units m) 31
Table 11: Thailand Haircare brand share, by value, 2004-2005 (%) 34
Table 12: Thailand Haircare value, by brand, 2004-2005 (THB m nominal prices) 35
Table 13: Thailand Haircare company share, by value, 2004-2005 (%) 36
Table 14: Thailand Haircare value, by company, 2004-2005 (THB m nominal prices) 36
Table 15: Thailand Haircare distribution channels, by value, 2004-2005 (%) 37
Table 16: Thailand Haircare value, by distribution channel, 2004-2005 (THB m nominal prices) 37
Table 17: Thailand Haircare expenditure per head, 2000-2005 (THB, 2005 prices) 38
Table 18: Thailand Haircare forecast expenditure per head, 2005-2010 (THB, 2005 prices) 39
Table 19: Thailand Haircare expenditure per head, 2000-2005 (US$ nominal prices) 40
Table 20: Thailand Haircare forecast expenditure per head, 2005-2010 (US$ nominal prices) 40
Table 21: Thailand Haircare consumption per head, 2000-2005 (Units) 41
Table 22: Thailand Haircare forecast consumption per head, 2005-2010 (Units) 41
Table 23: Thailand Haircare value, by age group, 2005 42
Table 24: Thailand Haircare value, by income group, 2005 42
Table 25: Thailand Haircare value, by gender, 2005 43
Table 26: Thailand Haircare value, by marital status, 2005 43
Table 27: Thailand Haircare value, by size of household, 2005 44
Table 28: Thailand Haircare value, by urban/rural residence, 2005 44
Table 29: Thailand Conditioner value, 2000-2005 (THB m, 2005 prices) 45
Table 30: Thailand Conditioner value forecast, 2005-2010 (THB m, 2005 prices) 45
Table 31: Thailand Conditioner value, 2000-2005 (THB m, nominal prices) 47
Table 32: Thailand Conditioner value forecast, 2005-2010 (THB m, nominal prices) 47
Table 33: Thailand Conditioner value, 2000-2005 (US$ m nominal prices) 48
Table 34: Thailand Conditioner value forecast, 2005-2010 (US$ m nominal prices) 48
Table 35: Thailand Conditioner volume, 2000-2005 (Units m) 50
Table 36: Thailand Conditioner volume forecast, 2005-2010 (Units m) 50
Table 37: Thailand Conditioner brand share, by value, 2004-2005 (%) 53
Table 38: Thailand Conditioner value, by brand, 2004-2005 (THB m nominal prices) 53
Table 39: Thailand Conditioner company share, by value, 2004-2005 (%) 54
Table 40: Thailand Conditioner value, by company, 2004-2005 (THB m nominal prices) 54
Table 41: Thailand Conditioner distribution channels, by value, 2004-2005 (%) 55
Table 42: Thailand Conditioner value, by distribution channel, 2004-2005 (THB m nominal prices) 55
Table 43: Thailand Conditioner expenditure per head, 2000-2005 (THB, 2005 prices) 56
Table 44: Thailand Conditioner forecast expenditure per head, 2005-2010 (THB, 2005 prices) 56
Table 45: Thailand Conditioner expenditure per head, 2000-2005 (US$ nominal prices) 57
Table 46: Thailand Conditioner forecast expenditure per head, 2005-2010 (US$ nominal prices) 57
Table 47: Thailand Conditioner consumption per head, 2000-2005 (Units) 58
Table 48: Thailand Conditioner forecast consumption per head, 2005-2010 (Units) 58
Table 49: Thailand Conditioner value, by age group, 2005 59
Table 50: Thailand Conditioner value, by income group, 2005 59
Table 51: Thailand Conditioner value, by gender, 2005 60
Table 52: Thailand Conditioner value, by marital status, 2005 60
Table 53: Thailand Conditioner value, by size of household, 2005 61
Table 54: Thailand Conditioner value, by urban/rural residence, 2005 61
Table 55: Thailand Hair colorants value, 2000-2005 (THB m, 2005 prices) 62
Table 56: Thailand Hair colorants value forecast, 2005-2010 (THB m, 2005 prices) 63
Table 57: Thailand Hair colorants value, 2000-2005 (THB m, nominal prices) 65
Table 58: Thailand Hair colorants value forecast, 2005-2010 (THB m, nominal prices) 66
Table 59: Thailand Hair colorants value, 2000-2005 (US$ m nominal prices) 67
Table 60: Thailand Hair colorants value forecast, 2005-2010 (US$ m nominal prices) 68
Table 61: Thailand Hair colorants volume, 2000-2005 (Units m) 70
Table 62: Thailand Hair colorants volume forecast, 2005-2010 (Units m) 71
Table 63: Thailand Hair colorants brand share, by value, 2004-2005 (%) 74
Table 64: Thailand Hair colorants value, by brand, 2004-2005 (THB m nominal prices) 74
Table 65: Thailand Hair colorants company share, by value, 2004-2005 (%) 75
Table 66: Thailand Hair colorants value, by company, 2004-2005 (THB m nominal prices) 75
Table 67: Thailand Hair colorants distribution channels, by value, 2004-2005 (%) 76
Table 68: Thailand Hair colorants value, by distribution channel, 2004-2005 (THB m nominal price) 76
Table 69: Thailand Hair colorants expenditure per head, 2000-2005 (THB, 2005 prices) 77
Table 70: Thailand Hair colorants forecast expenditure per head, 2005-2010 (THB, 2005 prices) 78
Table 71: Thailand Hair colorants expenditure per head, 2000-2005 (US$ nominal prices) 79
Table 72: Thailand Hair colorants forecast expenditure per head, 2005-2010 (US$ nominal prices) 80
Table 73: Thailand Hair colorants consumption per head, 2000-2005 (Units) 81
Table 74: Thailand Hair colorants forecast consumption per head, 2005-2010 (Units) 82
Table 75: Thailand Hair colorants value, by age group, 2005 83
Table 76: Thailand Hair colorants value, by income group, 2005 83
Table 77: Thailand Hair colorants value, by gender, 2005 84
Table 78: Thailand Hair colorants value, by marital status, 2005 84
Table 79: Thailand Hair colorants value, by size of household, 2005 85
Table 80: Thailand Hair colorants value, by urban/rural residence, 2005 85
Table 81: Thailand Shampoo value, 2000-2005 (THB m, 2005 prices) 86
Table 82: Thailand Shampoo value forecast, 2005-2010 (THB m, 2005 prices) 87
Table 83: Thailand Shampoo value, 2000-2005 (THB m, nominal prices) 89
Table 84: Thailand Shampoo value forecast, 2005-2010 (THB m, nominal prices) 89
Table 85: Thailand Shampoo value, 2000-2005 (US$ m nominal prices) 90
Table 86: Thailand Shampoo value forecast, 2005-2010 (US$ m nominal prices) 90
Table 87: Thailand Shampoo volume, 2000-2005 (Units m) 92
Table 88: Thailand Shampoo volume forecast, 2005-2010 (Units m) 93
Table 89: Thailand Shampoo brand share, by value, 2004-2005 (%) 96
Table 90: Thailand Shampoo value, by brand, 2004-2005 (THB m nominal prices) 96
Table 91: Thailand Shampoo company share, by value, 2004-2005 (%) 97
Table 92: Thailand Shampoo value, by company, 2004-2005 (THB m nominal prices) 97
Table 93: Thailand Shampoo distribution channels, by value, 2004-2005 (%) 98
Table 94: Thailand Shampoo value, by distribution channel, 2004-2005 (THB m nominal price) 98
Table 95: Thailand Shampoo expenditure per head, 2000-2005 (THB, 2005 prices) 99
Table 96: Thailand Shampoo forecast expenditure per head, 2005-2010 (THB, 2005 prices) 100
Table 97: Thailand Shampoo expenditure per head, 2000-2005 (US$ nominal prices) 101
Table 98: Thailand Shampoo forecast expenditure per head, 2005-2010 (US$ nominal prices) 101
Table 99: Thailand Shampoo consumption per head, 2000-2005 (Units) 102
Table 100: Thailand Shampoo forecast consumption per head, 2005-2010 (Units) 102
Table 101: Thailand Shampoo value, by age group, 2005 103
Table 102: Thailand Shampoo value, by income group, 2005 103
Table 103: Thailand Shampoo value, by gender, 2005 104
Table 104: Thailand Shampoo value, by marital status, 2005 104
Table 105: Thailand Shampoo value, by size of household, 2005 105
Table 106: Thailand Shampoo value, by urban/rural residence, 2005 105
Table 107: Thailand Styling agents value, 2000-2005 (THB m, 2005 prices) 106
Table 108: Thailand Styling agents value forecast, 2005-2010 (THB m, 2005 prices) 107
Table 109: Thailand Styling agents value, 2000-2005 (THB m, nominal prices) 109
Table 110: Thailand Styling agents value forecast, 2005-2010 (THB m, nominal prices) 109
Table 111: Thailand Styling agents value, 2000-2005 (US$ m nominal prices) 110
Table 112: Thailand Styling agents value forecast, 2005-2010 (US$ m nominal prices) 110
Table 113: Thailand Styling agents volume, 2000-2005 (Units m) 112
Table 114: Thailand Styling agents volume forecast, 2005-2010 (Units m) 113
Table 115: Thailand Styling agents brand share, by value, 2004-2005 (%) 116
Table 116: Thailand Styling agents value, by brand, 2004-2005 (THB m nominal prices) 116
Table 117: Thailand Styling agents company share, by value, 2004-2005 (%) 117
Table 118: Thailand Styling agents value, by company, 2004-2005 (THB m nominal prices) 117
Table 119: Thailand Styling agents distribution channels, by value, 2004-2005 (%) 118
Table 120: Thailand Styling agents value, by distribution channel, 2004-2005 (THB m nominal price) 118
Table 121: Thailand Styling agents expenditure per head, 2000-2005 (THB, 2005 prices) 119
Table 122: Thailand Styling agents forecast expenditure per head, 2005-2010 (THB, 2005 prices) 120
Table 123: Thailand Styling agents expenditure per head, 2000-2005 (US$ nominal prices) 121
Table 124: Thailand Styling agents forecast expenditure per head, 2005-2010 (US$ nominal prices) 122
Table 125: Thailand Styling agents consumption per head, 2000-2005 (Units) 123
Table 126: Thailand Styling agents forecast consumption per head, 2005-2010 (Units) 123
Table 127: Thailand Styling agents value, by age group, 2005 124
Table 128: Thailand Styling agents value, by income group, 2005 124
Table 129: Thailand Styling agents value, by gender, 2005 125
Table 130: Thailand Styling agents value, by marital status, 2005 125
Table 131: Thailand Styling agents value, by size of household, 2005 126
Table 132: Thailand Styling agents value, by urban/rural residence, 2005 126
Table 133: Thailand Perms & relaxers value, 2000-2005 (THB m, 2005 prices) 127
Table 134: Thailand Perms & relaxers value forecast, 2005-2010 (THB m, 2005 prices) 127
Table 135: Thailand Perms & relaxers value, 2000-2005 (THB m, nominal prices) 129
Table 136: Thailand Perms & relaxers value forecast, 2005-2010 (THB m, nominal prices) 129
Table 137: Thailand Perms & relaxers value, 2000-2005 (US$ m nominal prices) 130
Table 138: Thailand Perms & relaxers value forecast, 2005-2010 (US$ m nominal prices) 130
Table 139: Thailand Perms & relaxers volume, 2000-2005 (Units m) 132
Table 140: Thailand Perms & relaxers volume forecast, 2005-2010 (Units m) 132
Table 141: Thailand Perms & relaxers brand share, by value, 2004-2005 (%) 135
Table 142: Thailand Perms & relaxers value, by brand, 2004-2005 (THB m nominal prices) 135
Table 143: Thailand Perms & relaxers company share, by value, 2004-2005 (%) 136
Table 144: Thailand Perms & relaxers value, by company, 2004-2005 (THB m nominal prices) 136
Table 145: Thailand Perms & relaxers distribution channels, by value, 2004-2005 (%) 137
Table 146: Thailand Perms & relaxers value, by distribution channel, 2004-2005 (THB m nominal price) 137
Table 147: Thailand Perms & relaxers expenditure per head, 2000-2005 (THB, 2005 prices) 138
Table 148: Thailand Perms & relaxers forecast expenditure per head, 2005-2010 (THB, 2005 prices) 138
Table 149: Thailand Perms & relaxers expenditure per head, 2000-2005 (US$ nominal prices) 139
Table 150: Thailand Perms & relaxers forecast expenditure per head, 2005-2010 (US$ nominal prices) 139
Table 151: Thailand Perms & relaxers consumption per head, 2000-2005 (Units) 140
Table 152: Thailand Perms & relaxers forecast consumption per head, 2005-2010 (Units) 140
Table 153: Thailand Perms & relaxers value, by age group, 2005 141
Table 154: Thailand Perms & relaxers value, by income group, 2005 141
Table 155: Thailand Perms & relaxers value, by gender, 2005 142
Table 156: Thailand Perms & relaxers value, by marital status, 2005 142
Table 157: Thailand Perms & relaxers value, by size of household, 2005 143
Table 158: Thailand Perms & relaxers value, by urban/rural residence, 2005 143
Table 159: Thailand Key Facts 145
Table 160: Thailand population, by age group, 2000-2005 (millions) 149
Table 161: Thailand population forecast, by age group, 2005-2010 (millions) 150
Table 162: Thailand population, by gender, 2000-2005 (millions) 151
Table 163: Thailand population forecast, by gender, 2005-2010 (millions) 151
Table 164: Thailand real GDP, 2000-2005 (THB bn, 2005 prices) 152
Table 165: Thailand real GDP forecast, 2005-2010 (THB bn, 2005 prices) 152
Table 166: Thailand nominal GDP, 2000-2005 (THB bn, nominal prices) 153
Table 167: Thailand nominal GDP forecast, 2005-2010 (THB bn, nominal prices) 153
Table 168: Thailand real GDP, 2000-2005 (US$ bn, 2005 prices) 154
Table 169: Thailand real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 154
Table 170: Thailand consumer price index, 2000-2005 (2000=100) 155
Table 171: Thailand consumer price index, 2005-2010 (2000=100) 155
Table 172: Thailand exchange rate, 2000-2005
List of Figures
Figure 1: Thailand Haircare value & value forecast, 2000-2010 (THB m, 2005 prices) 26
Figure 2: Thailand Haircare category growth comparison, by value, 2000-2010 29
Figure 3: Thailand Haircare volume & volume forecast, 2000-2010 (Units m) 32
Figure 4: Thailand Haircare category growth comparison, by volume, 2000-2010 33
Figure 5: Thailand Conditioner value & value forecast, 2000-2010 (THB m, 2005 prices) 46
Figure 6: Thailand Conditioner segment growth comparison, by value, 2000-2010 49
Figure 7: Thailand Conditioner volume & volume forecast, 2000-2010 (Units m) 51
Figure 8: Thailand Conditioner category growth comparison, by volume, 2000-2010 52
Figure 9: Thailand Hair colorants value & value forecast, 2000-2010 (THB m, 2005 prices) 64
Figure 10: Thailand Hair colorants segment growth comparison, by value, 2000-2010 69
Figure 11: Thailand Hair colorants volume & volume forecast, 2000-2010 (Units m) 72
Figure 12: Thailand Hair colorants category growth comparison, by volume, 2000-2010 73
Figure 13: Thailand Shampoo value & value forecast, 2000-2010 (THB m, 2005 prices) 88
Figure 14: Thailand Shampoo segment growth comparison, by value, 2000-2010 91
Figure 15: Thailand Shampoo volume & volume forecast, 2000-2010 (Units m) 94
Figure 16: Thailand Shampoo category growth comparison, by volume, 2000-2010 95
Figure 17: Thailand Styling agents value & value forecast, 2000-2010 (THB m, 2005 prices) 108
Figure 18: Thailand Styling agents segment growth comparison, by value, 2000-2010 111
Figure 19: Thailand Styling agents volume & volume forecast, 2000-2010 (Units m) 114
Figure 20: Thailand Styling agents category growth comparison, by volume, 2000-2010 115
Figure 21: Thailand Perms & relaxers value & value forecast, 2000-2010 (THB m, 2005 prices) 128
Figure 22: Thailand Perms & relaxers segment growth comparison, by value, 2000-2010 131
Figure 23: Thailand Perms & relaxers volume & volume forecast, 2000-2010 (Units m) 133
Figure 24: Thailand Perms & relaxers category growth comparison, by volume, 2000-2010 134
Figure 25: Map of Thailand 146
Figure 26: Annual data review process 158




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