Australias mortgage market is becoming increasingly competitive with new players regularly making an entrance. Players are fighting harder than ever to maintain market share. This report analyzes mortgage innovations that will help players maintain and gain market share. It answers questions such as: what makes products successful; what products are destined to be introduced in the future?
Scope of this title: - Explores the Australia mortgage market to profile and critique its most innovative products. - Explores innovations occurring overseas and discusses their potential success in Australia. - Gives insight into the future of this market and how mortgage lenders, government and property developers could respond.
Highlights of this title: Mortgages that offer a cash-back feature are likely to attract new customers, however when the customer must pay the cash back if they want to leave the current lender, this feature also acts as a customer retention strategy. This is just an example of the ideas that this report discusses.
Canadian mortgage providers are far more innovative than Australian lenders, although they also face similar economic conditions as their Australian counterparts. Mortgage products in Canada offer suitable models to improve market shares of Australian lenders.
Lenders in Australia tend to be more concerned with customer acquisition rather than retaining their customers. While this report discusses different customer acquisition strategies, retention strategies that are currently employed in Australia are also discussed.
Reasons to order your copy: - Learn about the latest innovations in Australias mortgage market, how successful they have been and the reasons behind this success. - Learn about global innovations that are designed for customer acquisition and those that are designed for customer retention. - Gives Australian lenders a competitive edge by allowing them to differentiate their mortgage proposition through the acquired knowledge.
