China Mobile TV Industry Report, 2006 (Chinese Version)

This report analyses non-portable receivers (vehicle mobile TV) and portable receivers (handset mobile TV). It looks mainly at the development of the mobile TV industry and also provides some operational strategies.

The mobile TV referred to in this report indicates the types adopting digital broadcasting technologies. The receiver can be fixed on bus, subway, city railway, taxi or some other public places, and it also can be fixed on hand-hold equipments, such as mobile phone, laptop, PMP, and super portable PC etc.

Most of the Areas Adopting DVB-T as Digital Terrestrial TV Standard

There are three kinds of Digital Terrestrial TV Standards: DVB-T, ATSC and ISDB-T. Most of the countries and regions in Europe adopt DVB-T; Only Japan adopts ISDB-T; North America adopts ATSC; China, Mongolia and South America have not defined their standards. There are still 16% of countries and regions intended to adopt DVB-T.

Currently, the standards in China that have been industrialized are Tsinghua Universitys DMB-T, Shanghai Jiao Tong Universitys ADTB-T, Academy of Broadcasting Sciences TiMi and DVB-T from Europe.

Chinas new standard is the integration of Tsinghua Universitys DMB-T, Shanghai Jiao Tong Universitys ADTB-T and Academy of Broadcasting Sciences TiMi, which has not been officially named.

Digital Terrestrial TV has been broadcast in 43 cities. It has spread from bus, taxi to subway, railway, ferry, building and city emergency management information system. Most of these regions adopt Tsinghua Universitys DMB-T and DVB-T from Europe. Shanghai adopts Shanghai Jiao Tong Universitys ADTB-T.

Handset TV Standard Develops from DMB to DVB-H

There are two kinds of networks to transmit handset TV program: one is based on mobile telecommunication network, the other is based on broadcasting network. Currently, the broadcasting network develops prior to mobile telecommunication network. S/T-DMB and DVB-H standards develop faster than MediaFLO and, the development of T-DMB in Korea and China has become highlighted. MediaFLO and ISDB-T standards from America and Japan are mainly used for their own countries. Among these standards, S-DMB was the first one used for commerce and that was adopted by Korea in May 2005. Then in Dec 2005, the S-DMB was replaced by T-DMB in Korea. Handset TV based on DVB-H standard has been officially used for commerce since May 2006. Considering from the view of the world, DVB-H has great potential for development.

The global sales of TV handsets that supporting S-DMB standard reached 4.46 million units in 2005. It is forecasted that by the end of 2009, the global sales of TV handset will exceed 42 million units. The sales of TV handset that supporting DVB-H standard will greatly increase in the near future.

The Diversification Trend of Chinas Handset TV Standards, the Providers of Handset TV Solutions will take Multi-model and Multi-frequency-range as the Access to Market

In China, there will be many handset TV standards at the same time. Currently, among the three trial cities, Shanghai adopts T-DMB/L-Band frequency range; Beijing and Guangzhou adopt T-DMB/Band-III. Nokia has been looking for the opportunity to test its DVB-H handset TV standard in China. Furthermore, Tsinghua University is developing its DMB-TH standard based on DMB-T.

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1 Mobile TV Overview
1.1 Conception and Classification
1.2 Standards

2 Analysis on Vehicle Mobile TV Services and Industry Chain
2.1 Current Development
2.2 Analysis on SWOT
2.3 Profit Patterns
2.4 Structure of Industry Chain
2.5 Operators and Entry Policies
2.5.1 Operators
2.5.2 Operational Mode
2.6 Major Solution Providers
2.6.1 Beijing GigaMega Electronics Co., Ltd.
2.6.2 Shanghai Media & Entertainment Technology Development Company Broadcasting TV Division
2.6.3 ChinaUnify
2.6.4 Beijing BBEF Electronics Group Co., Ltd.
2.6.5 Shenzhen Leaguer Digital TV Co., Ltd.
2.6.6 Shanghai High Definition Digital Technology Industrial Co., Ltd.

2.7 Major Receiving Terminal Manufactures
2.7.1 Major LCD Manufactures
2.7.1.1 Shanghai Video & Audio Electronics Plc.
2.7.1.2 Qingdao Haier Electronics Co., Ltd.
2.7.1.3 XOCECO Holding Group
2.7.1.4 Skyworth
2.7.1.5 Konka
2.7.1.6 Hisense
2.8 Major Set Top Box Manufactures
2.8.1 Yinhe Electronics Co., Ltd.
2.8.2 Skyworth Digital Technology (Shenzhen) Co., Ltd

3 Status Quo and Development of Mobile TV in China
3.1 Distribution of Vehicle Mobile TV in each Province of China
3.2 Market Revenue and Trend

4 Study on Operation Cases of Chinas On-vehicle Mobile TV Industry
4.1 Beijing Mobile TV
4.1.1 Status Quo
4.1.1.1 Beijing All Media and Culture Mobile TV Co., Ltd.
4.1.1.2 Beijing All Media and Culture Urban TV Co., Ltd.
4.1.2 Development
4.1.2.1 Beijing Subway Mobile TV
4.1.2.2 Beijing All Media and Culture Handset TV
4.1.2.3 Development of Private Car Mobile TV
4.1.2.4 Value Added Service
4.1.3 Constructions of Beijing Terrestrial Digital TV Network
4.2 Shanghai Mobile TV
4.2.1 Overview
4.2.2 Content
4.2.3 Profit Pattern
4.3 Chongqing Mobile TV
4.3.1 Development
4.3.2 Content
4.3.3 Operation
4.4 Hubei Mobile Digital TV
4.5 Qingdao Mobile TV
4.6 Nanjing Mobile TV
4.6.1 Development Course
4.6.2 Content
4.6.3 Profit Pattern
4.6.4 Single Frequency Network
4.7 Hunan Mobile TV
4.7.1 Background
4.7.2 Content
4.7.3 Operation
4.8 Yunnan Mobile TV

5 Handset TV Service Overview
5.1 Definition
5.2 Three Realizing Patterns
5.3 Development of Handset TV Standard Based on Broadcasting Technologies
5.3.1 DVB-H
5.3.2 S-DMB and T-DMB
5.3.3 ISDB-T
5.3.4 MediaFLO
5.4 Development Bottleneck of Handset TV Service Based on Mobile Telecommunication Network
5.4.1 Network Transmission
5.4.2 Handset Price
5.4.3 Battery Capacity
5.4.4 High Charge
5.4.5 Policies

6 Analysis on the Industry Chain of Handset TV
6.1 Major Business Modes
6.2 Related National Broadcasting TV Policies
6.3 Industry Chain Structure

7 Status Quo and Trend of Handset TV
7.1 Analysis on Global Handset TV Market
7.1.1 Korea
7.1.2 United States
7.1.3 Japan
7.1.4 Europe
7.2 General Analysis on Chinas Handset TV Market

8 Development Strategies of Handset TV Operators and Status of Related Manufacturers
8.1 Development Strategies of China Mobile and China Unicom on Handset Mobile TV
8.2 Shanghai Media Handset TV Co., Ltd.
8.3 Guangdong TV Mobile Media Co.
8.4 The Status of Related Manufacturers
8.4.1 Trends of Mobile Phone Introduced on the 2006 CeBIT Exhibition
8.4.2 TV Mobile Phone Products
8.4.2.1 NEC
8.4.2.2 Nokia
8.4.2.3 Dopod
8.4.2.4 SK
8.4.2.5 Toshiba
8.4.2.6 Samsung
8.4.2.7 LG
8.5 Handset TV Chip and Solution Providers
8.5.1 Philips Semiconductor
8.5.2 TI
8.5.3 Releases
8.5.4 Frontier Silicon
8.5.5 Freescale
8.5.6 DiBcom
8.5.7 Infineon
8.5.8 Qualcomm
8.5.9 TTPCom
8.5.10 Microtune
8.5.11 Integrant Technologies
8.5.12 Sumsung
8.5.12 Siano

Selected tables and charts

Regional Distribution of Different Mobile TV Standards in the World
Numbers/Proportion of the Areas Adopting Different Mobile TV Standards in the World
Distribution of the Competition Areas of DMB-T and DVB-T in China
Structure of Mobile TV Industry Chain
Principle of Gigamega Electronics DMB-T Standard Mobile TV Solution
Product Development Plan of BBEF Electronics
Shenzhen Leaguers Solutions for City Coverage (1): SFN (Single Frequency Network)
Shenzhen Leaguers Solutions for City Coverage (2): Single Point Sending
Shenzhen Leaguers Solutions for Construction of Digital Terrestrial TV System in Villages
Structure of Bauhinia Shen Net System Platform
Annual Sales Volume of Skyworth Digital Set-top Box, 2002-2005
Trend of Mobile TV Subscribers, 2004-2006
Trend of Income on Mobile TV of China
Mobile TV Distribution of BAMC in Beijing
Mobile TV Industrial Distribution of SMEG
Nanjing Mobile TV Front End System
Nanjing Mobile TV System Layout
Global Distribution of Handset TV Standards
Structure of DVB-H Technology Platform
DVB-Hs Commercialization in the World
DMB Satellite Digital Mobile TV
T-DMBs Commercialization in Asia and Europe
Structure of Handset TV Industrial Chain
Sales Volume of TV Mobile Phones from different Standards in the World, 2004-2009
Development Trend of Multimedia Mobile Phones
Overview of the Network of China Mobile and China Unicom
Overview of the Handset TV Platform of Shanghai Mobile
Overview of the Handset TV Platform of Shanghai Unicom
Handset TV Development Plan of Guangdong Mobile Television Media Co., Ltd.
Theme Exhibition of Sumsung and LG Mobile Phones on the CeBIT 2006
Theme Exhibition of BenQ and Siemens Mobile Phones on the CeBIT 2006
Theme Exhibition of Nokia Mobile Phones on the CeBIT 2006
NEC TV Mobile Phone – N940
Nokia TV Mobile Phones
Dopod 535
SKY IMB-1000
Toshiba V401T
Phillips Mobile TV Solutions Frame
DTV100x of TI Hollywood Series
TI Mobile TV Hollywood Solutions
Frontier Silicon Apollo FS1110
Frontier Silicon Kino 1 FS1025
Frontier Silicon Kino 2 FS1026
Frontier Silicon Chorus FS1010
Comparison between Freescale Direct Conversion ZeroIF and LowIF Technology
Comparison between Freescale Receiver Fore End Frodo and Other Products
Freescales DVB-H Solution
Framework of DVB-H Fore End Design Jointly Completed by Freescale and DiBcom
DiBcom DIB7000-H Chip Framework
DiBcom Mobile TV Solution -- DEV7000-D Framework
DiBcom DIB7700-P Chip Framework
Structure of DiBcom DIB7700 and 7710 Chips Framework
DiBcoms Mobile TV Solutions Based on DIB7700 and 7710 Chips
Infineon TUA6041 and TUA6045 Framework
Infineon DAB/T-DMB VHF-H Module Designed on the Basis of TUA6045 Tuner
Application Framework of TTPCom DVB-T Demodulation Technology Intellectual Property Right
Application Framework of TTPCom DVB-H/T Demodulation/Decode Technology Intellectual Property Right
Microtune RF Technology Subscribers
Integrant Company ISDB-T Turner IC ITD2010 Framework
Integrant Company T-DMB & FM Turner IC ITD3010 Framework
Integrant Company DVB-H/T-DMB&FM RF Turner IC MTV102 Framework
Integrant S-DMB Dual-wave Band Zero Intermediate Frequency Mobile TV Turner IC MTV321 Framework
ADIs T-DMB Solution Based on Blackfin Core and Integrant Tuner
Samsung DVB-H Integral Solution
Samsung Zero-IF CMOS RF Tuner Chip S5M8600 Framework
Samsung DVB-H/T Channel Decoder S3C4F10 Framework
Siano Mobile TV Receiver SMS1000 Link Design Framework
Mobile TV Channel Transmission Standards
Comparison between the Advertising Effect on On-vehicle Mobile TV and Household TV
Effective Cost of Four Kinds of Advertisements (Yuan/Thousand Persons)
Chinaunify Digital Hardware Products
Shenzhen Leaguer Hardware Products
Svainfo On-vehicle LCD Equipments and Mobile Digital TV Receivers
Classification and Characteristics of Skyworth’s Digital Set-top Box Products
Development of On-vehicle Mobile TV in different Part of China
Coverage Scope of Beijing Mobile TV On-vehicle Terminals
Three Solutions for Handset TV
Objects of Wire Coverage of Guangdong Mobile Television Media Co., Ltd
SKTs TV Mobile Phones Offered by Sumsung
KTFs TV Mobile Phones Offered by Sumsung
LG TV Mobile Phone Products List
Contact List of the Branches of Philips (China) Investment Co., Ltd.
DVB-H for End Power Consumption Jointly Designed by Freescale and DiBcom
Contact of Freescale Semiconductor Asia-Pacific Headquarters and China Branch
DiBcom Mobile TV Chips List
Advantage and Characteristics of TTPCom DVB-T Demodulation Technology Intellectual Property Right
Advantage and Characteristics of TTPCom DVB-H/T Demodulation/Decode Technology Intellectual Property Right
Integrant RF Tuner IC Products List
List of Terminal Products Matching with Integrant RF Tuner IC, 2005-2006

Beijing GigaMega Electronics Co., Ltd.
Shanghai Media & Entertainment Technology Development Company Broadcasting TV Division
ChinaUnify
Beijing BBEF Electronics Group Co., Ltd.
Shenzhen Leaguer Digital TV Co., Ltd.
Shanghai High Definition Digital Technology Industrial Co., Ltd.
Shanghai Video & Audio Electronics Plc.
Qingdao Haier Electronics Co., Ltd.
XOCECO Holding Group
Skyworth
Konka
Hisense
Yinhe Electronics Co., Ltd.
Skyworth Digital Technology (Shenzhen) Co., Ltd
Beijing Mobile TV
Shanghai Mobile TV
Chongqing Mobile TV
Hubei Mobile Digital TV
Qingdao Mobile TV
Nanjing Mobile TV
Hunan Mobile TV
Yunnan Mobile TV
Shanghai Media Handset TV Co., Ltd.
Guangdong TV Mobile Media Co.
Philips Semiconductor
TI
Releases
Frontier Silicon
Freescale
DiBcom
Infineon
Qualcomm
TTPCom
Microtune
Integrant Technologies
Sumsung
Siano