Health Savings Accounts: Focus on Transactions and Product Development Will Lead to Asset Growth Target - Market Research Reports

Printer Friendly

Printed from http://www.researchandmarkets.com/reports/357493

Health Savings Accounts: Focus on Transactions and Product Development Will Lead to Asset Growth Target

Description:

Financial institutions demonstrate a high interest in Health Savings Accounts (HSAs), as they could represent a viable long term opportunity for asset growth. Implementation, product development, and product management, however, must take into account low consumer awareness and interest, and must navigate unclear and complicated business to business relationships to ensure profitability and account holder relationship enhancement with the goal of consumers selecting their primary financial institutions for the products.

Primary Questions:

-How strong is consumer interest in HSAs?
-How do consumers want to access the accounts?
-How can financial institutions make HSAs profitable in the immediate term?
-What product development initiatives must receive the highest priority?
-What partnerships and revenue models must HSA implementation plans include?
-Will consumers look for HSAs from employers, financial institutions,or other sources?

Findings and Analysis:

Consumer-driven healthcare is years from fruition, yet financial institutions and technology vendors must plan the right steps now to reap long-term rewards from associated products. Less than half of consumers show an interest in HSAs (a primary vehicle for consumer driven health-care), and most who do will seek the accounts from their employers. Consumers want to use a card product to access HSAs for small and large transactions alike, which provides an immediate transaction fee revenue opportunity for financial institutions. Success depends on selecting HSA solution vendors that enable the simultaneous access to a multitude of financial and medical information, and also enable efficient transactions. Organizationally, FIs must create HSA product management groups that incorporate expertise in payments, commercial relationships, retail relationships, and asset management.

Audience: Financial institutions, payments vendors, HSA solution providers

Contents:

-Overview of Health Savings Accounts Questions

-Findings and Analysis

-Consumers Chosen Source of Health Savings Accounts (HSAs)

-Immediate Opportunity for Financial Institutions with HSAs

-Evolve HSAs Naturally

-Key Additional Factors for FIs to Consider When Initiating HSA Products

-Appendix: Figure 1: Consumer Likelihood of Opening an HSA

-Appendix Figure 2: Likelihood of HSA Adoption by Age

-Appendix Figure 3: Chosen Source of HSA by Income

Companies Mentioned

CashEdge Exante First Data Mastercard Mellon Bank Metavante

Ordering:

Order Online - visit http://www.researchandmarkets.com/reports/357493

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Page 1 of 2
Printed 12/10/2008 13:54:52

Fax Order Form

To place an order via fax simply print this form, fill in the information below and fax the completed form to the number at the bottom of this page. If you have any questions please email help@researchandmarkets.com

Order information

Please verify that the product information is correct and select the format you require.


Product Name:
Health Savings Accounts: Focus on Transactions and Product Development Will Lead to Asset Growth Target
Web Address:
http://www.researchandmarkets.com/reports/357493
Office Code:
OCHKFKMNQOU

Report formats

Please enter the quantity of the report format you require.

	Format	Quantity	Price
	Electronic (PDF) - Single User		€703.00

Contact information

Please enter all the information below in BLOCK CAPITALS.


	First Name:	Last Name:
	Email Address:
	Job Title:
	Organisation:
	Address:
	City:
	Postal/Zip Code:
	Country:
	Phone Number:
	Fax Number:

Please fax this form to:
(646) 607-1907 or (646) 964-6609 - From USA
+353 1 481 1716 or +353 1 653 1571 - From Rest of World

Page 2 of 2
Printed 12/10/2008 13:54:52

Payment information

Please indicate the payment method you would like to use by selecting the appropriate box.

Pay by Credit Card:

	American Express
	Diners Club
	Master Card
	Visa


Cardholder Name:

Expiry Date:	/

Card Number:

CVV Security Code:

Issue Date:	/ (Diners Club only)

Pay by Check:

Please post the check, accompanied by this form, to:

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Pay by Wire Transfer:

Please transfer funds to:


Account number:	83313083
Sort code:	98-53-30
Swift code:	ULSBIE2D
IBAN number:	IE78ULSB98533083313083
Bank Address:	Ulster Bank, 27-35 Main St, Blackrock, Co. Dublin, Ireland.

If you have a Marketing Code please enter it below:
	Marketing Code:

Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp

Please fax this form to:
(646) 607-1907 or (646) 964-6609 - From USA
+353 1 481 1716 or +353 1 653 1571 - From Rest of World