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Consumer Internet Usage Market Report

  • ID: 3576
  • January 2000
  • Region: United Kingdom
  • Key Note Ltd
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This report considers individual non-business usage of, and spending on, the Internet. The focus of the report is on two areas:

individual spending on Internet connectivity
individual spending on electronic commerce (e-commerce).
The Internet market (covering both connectivity and e-commerce services) was worth around £915m in 1999, and is predicted to grow to around £2.1bn in 2000. The market continues to experience exceptionally rapid growth, supported by the rapid uptake of subscription-free and unmetered Internet access and the growing penetration of web-enabled personal computers (PCs) into UK households.

The key focus for the consumer Internet market is now shifting away from connectivity and towards e-commerce. This is causing Internet/online service providers (ISPs/OSPs) to change the basis of their operations. Most are focusing strongly on generating revenues from e-commerce. For those still focused on connectivity, the introduction of new broadband services like Adsl and cable modems is seen as the best option for generating revenues from connectivity services. The key issues now shaping the consumer market are as follows:

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