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Australian and New Zealand Animal Feed Additives Markets


Description: This Frost & Sullivan research service titled Australian & New Zealand Animal Feed Additives Market provides an overview of the market size (by revenue and by volume) for the total animal feed additive market. A complete analysis of key market drivers, restraints, and trends that are affecting the market participants is provided.

The feed additives for which forecasts are provided in this study are:
- Feed Enzymes - non-starch polysaccharides (NSPs) and phytases
- Feed Amino acids - methionine, lysine, threonine, and tryptophan
- Feed Vitamins - vitamin A (retinol), vitamin E (tocopherol), vitamin B1 (thiamin), vitamin B3 (niacin), and vitamin D3 (cholecalciferol)

A market overview is also provided for the following feed additives:
- Feed Acidifiers
- Direct-fed microbial products
- Feed Antibiotics

This analysis is available through our Food & Beverage Ingredients Growth Partnership Services program. With this program, clients receive industry-leading market research such as this, along with technical and econometric data as well as many interactive features including Analyst Inquiry Time and Client Councils.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Feed enzymes
- Feed amino acids
- Feed vitamins
- Feed acidifiers
- Direct-fed microbials
- Feed antibiotics

Market Overview

Rise in Meat Consumption Likely to Drive Growth in the Animal Feed Additives Market

The need for feed additives is related to animal feed production and therefore the consistent demand for meat and dairy products is expected to drive growth of this market in Australia and New Zealand. Despite challenges in this market, such as stringent regulatory procedures that delay registration of feeds and increasing competition that reduces profit margins for feed additive suppliers, the overall rise in meat and poultry consumption is likely to impact the market positively.

"According to the Australian Bureau of Agricultural and Resource Economics (ABARE), the per capita consumption for poultry meat is estimated to increase from 38.0 kg in 2005 to 39.0 kg in 2010 and beef consumption from 36.7 kg in 2005 to 37.8 kg in 2010," explains the analyst. "In New Zealand, domestic demand is characterized by an increase in poultry meat consumption." This is likely to impact all sectors of the animal feed market positively. In addition, scientific studies that discuss technical and economic benefits of feed additives, such as phytase enzyme and prebiotics, are bound to boost revenues and result in further advancements in this market.

Concerns Regarding Antimicrobial Resistance to Drive Demand for Alternatives

With the ongoing debate over antimicrobial resistance and its effect on human beings, alternatives to antimicrobial growth promoters are likely to gain R&D funding support and consequent volumes of uptake by end users. For example, under the Commercial Ready Scheme, AusIndustry awarded a $2.1 million grant to BioDiem, an Australian biopharmaceutical development company working on a non-antibiotic antimicrobial, to enhance growth and feed conversion in chickens.

The most prominent alternatives that are likely to gain at the expense of antimicrobials are feed enzymes, direct-fed microbials, feed acidifiers and essential oils.


Contents: 1. Executive Summary
1. Market Overview
1. Introduction to the Animal Feed Additives Market
2. Scope of Research Service
2. Summary of Major Findings
1. Market Growth Opportunities and Total Forecasts
2. Market Drivers and Restraints
3. Competitive Analysis
4. Recommendations and Conclusion 2. Introduction to the Industry
1. Market Overview and Definitions
1. Australian Livestock and Feed Industries
2. New Zealand Livestock and Feed Industries
3. Industry Developments
4. Industry Organizations
2. Industry Structure
1. Structure of the Industry
3. Legislation
1. Industry Legislative Issues
4. Industry Challenges
1. Challenges Faced by the Industry 3. Strategic Analysis of the Total Feed Additives Market
1. Market Overview and Definitions
1. Introduction
2. Research Scope
2. Forecasts and Trends
1. Market Drivers
a. Consistent Demand for Meat and Dairy Products Drives Market Growth
b. Stringent Regulatory Procedures Help Prevent Livestock Diseases Such as Bovine Spongiform Encephalopathy (BSE), Avian Flu, and Foot-and-Mouth Disease (FMD)
c. Scientific Evidence Backing the Merits of Using Feed Additives
d. Increasing Industry Sophistication
2. Market Restraints
a. Increased Competition Results in Reduced Margins for Companies
b. Temporary Slump in the Swine Industry
c. Conservative Farmers Unwilling to Try New Additives
3. Market Engineering Measurement Analysis
4. Unit Shipment and Revenue Forecasts
5. Pricing Trends
6. Product Analysis
3. Competitive Analysis
1. Competitive Structure
2. Alliances and Joint Ventures
3. Mergers and Acquisitions
4. Major Suppliers
4. Strategic Analysis and Recommendations
1. SWOT Analysis
2. Strategic Recommendations 4. Strategic Analysis of the Feed Enzymes Market
1. Market Overview and Definitions
1. Introduction
2. Forecasts and Trends
1. Market Drivers
a. Reduction of Feed Cost Increases Appeal of Feed Enzymes
b. Reduced Impact of Environmental Pollution Drives Usage of Phytase in Swine and Poultry Industry
c. Technical and Economic Merits, Coupled with Increased Awareness of Feed Enzymes, Drive Growth
d. Ability to Replace Antibiotics Encourages the Use of Enzymes
2. Market Restraints
a. Increased Competition Lowers Profitability
b. High Pricing of Feed Enzymes Limits Usage
c. Lack of Necessary Knowledge among End Users Regarding the Addition of Feed Enzymes into the Feed
3. Market Engineering Measurement Analysis
4. Unit Shipment and Revenue Forecasts
5. Pricing Trends
6. Product Analysis
3. Competitive Analysis
1. Competitive Structure
2. Market Share Analysis 5. Strategic Analysis of the Feed Amino Acids Market
1. Market Overview and Definitions
1. Introduction
2. Forecasts and Trends
1. Market Drivers
a. Proven Technical Benefits of Including Amino Acids into Animal Feed
b. Increase in Demand for Meat Products Enhances Growth
c. Aggressive Marketing Activities by Active Market Participants
2. Market Restraints
a. Increased Competition Lowers Profitability
b. Erratic Supply and Fluctuating Prices of Amino Acids Hamper Market Growth
3. Market Engineering Measurement Analysis
4. Unit Shipment and Revenue Forecasts
5. Pricing Trends
6. Product Analysis
3. Competitive Analysis
1. Competitive Structure
2. Market Share Analysis 6. Strategic Analysis of the Feed Vitamins Market
1. Market Overview
1. Introduction
2. Forecasts and Trends
1. Market Drivers
a. Increase in Demand for Meat Products Fuels Growth
b. Proven Health and Functional Benefits of Feed Vitamin Spur Growth
2. Market Restraints
a. Mature Market Inhibits Growth of Feed Vitamins
b. Emergence of Asian and Chinese Market Participants
3. Market Engineering Measurement Analysis
4. Unit Shipment and Revenue Forecasts
5. Pricing Trends
6. Product Analysis
3. Competitive Analysis
1. Competitive Structure
2. Market Share Analysis 7. Overview of the Feed Acidifiers Market
1. Market Overview and Definitions
1. Introduction
2. Market Trends
1. Market Drivers
a. Functions as a Growth Enhancer
b. Increasing Emphasis on Hygienic Feed
2. Market Restraints
a. Increased Competition Lowers Profitability
b. Low Volume Usage Limits Market Growth
3. Competitive Analysis
1. Competitive Structure 8. Overview of the Direct-Fed Microbials Market
1. Market Overview and Definitions
1. Introduction
2. Market Trends
1. Market Drivers
a. A Healthy Alternative to Using Chemicals and Antibiotics in the Feed
b. Home-mix Beef and Dairy Industry to Bolster Volume Growth
2. Market Restraints
a. DFM Products Are Sensitive and are Not Heat Stable
b. High Cost of DFM Products Limits Growth
c. Continued Legal Use of Antibiotics as Growth Promoters
3. Competitive Analysis
1. Competitive Structure 9. Overview of the Feed Antibiotics Market
1. Market Overview and Definitions
1. Introduction
2. Market Trends
1. Market Drivers
a. Absence of a Total Ban in Australia and New Zealand Prevents Immediate Demise of the Antibiotic as Growth Promotant Market
b. Antibiotics as Growth Promoters Cheaper Compared to the Other Growth Promoters
c. Consistent Results in Performance as Growth Promoters
d. Intensive Farming Environment Encourages Spread of Diseases
2. Market Restraints
a. Government Assistance in Developing Alternative Growth Promoters
b. Pressure from the Media and Consumer Groups to Reduce the Use of Antibiotics
c. Growing Popularity of Organic Products Reduces the Demand for Antibiotics
3. Competitive Analysis
1. Competitive Structure 10. Database of Key Industry Participants
1. Market Participants
1. Manufacturers and Suppliers
2. Other Organizations
1. Associations
2. Government Bodies 11. Appendix
1. Decision Support Database
1. Livestock Production
2. Cattle Count
3. Poultry Count
2. Glossary of Terms
1. Glossary
3. List of Abbreviations
1. Abbreviations


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