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North American Air Purification Equipment Markets
Frost & Sullivan, December 2004
Educating End Users Remains a Major Challenge for Air Purifier Manufacturers
Manufacturers in the North American air purification equipment markets are yet to reach a consensus on what exactly constitutes a true high efficiency particulate air (HEPA) purifier, since not all purifiers are tested and certified according to the Institute of Environmental Sciences and Technology (IEST) standards. This often leads to products of poor quality and reliability entering the market, which results in negative product perception and customer dissatisfaction. Added to this, manufacturers have to contend with the lack of end-user understanding of testing procedures performed on air purifiers. Therefore, the primary challenge for manufacturers - particularly those that strictly adhere to stringent industry standards - is to educate customers to help them make informed purchasing decisions. While this is likely to be a costly and long-drawn-out task, agencies such as the Association of Home Appliance Manufacturers (AHAM) are already making significant efforts to resolve this problem.
This Frost & Sullivan research service is a comprehensive analysis of the North American air purification equipment markets, broadly classified into stand-alone and induct air purifiers. Critical insights into the market and key participants and their positioning can help companies formulate suitable competitive and marketing strategies. The study also examines key regulatory trends and discusses the impact they are likely to have on the market.
Increasing Concerns about Allergies Boost Demand for Air Purifiers in the Residential Market
With increasing incidences of allergic diseases and growing concerns for controlling indoor allergens, the demand for air purification equipment is expected to increase during the forecast period (2004-2008), says the analyst of this research service. An alarming 50 million people suffer from various allergic disorders in the United States every year and the country’s annual healthcare spending on allergies exceeds $18 billion. With the North American population spending more time indoors, indoor allergens are becoming a huge health concern.
As consumer awareness of the benefits of removing odor from their indoor environments increases, the market for air purification equipment is expected to witness good growth. Air purifiers are set to play a critical role in controlling allergens, while ensuring better indoor air quality (IAQ) in residential and commercial buildings. This is expected to drive strong market growth until 2008.
Air Purifiers Transform from Health-Related Products into Consumer Commodities
Air purification equipment is no longer sold only on medical prescriptions to combat allergies caused by airborne pollutants. Today, these purifiers are increasingly being bought by consumers for domestic and workplace use as IAQ becomes a significant problem. Allergies and other illnesses caused by exposure to contaminated air are affecting a greater number of people. This has prompted organizations such as the Environmental Protection Agency (EPA) and Occupational Safety and Health Administration (OSHA) to strongly focus on raising end-user awareness of IAQ and the associated health risks.
1. Executive Summary
1. Overview
1. Introduction and Market Overview
2. Market Definitions
2. Summary of Major Research Findings
1. Revenue Trends
2. Trends by Products
3. Trends by Contaminant Types
4. Competitive Landscape
5. Conclusion
2. Total Air Purifiers Markets
1. Market Overview and Definitions
1. Market Overview
2. Definition of Revenues
3. End-User Definition
4. Market Engineering Measurements
2. Market Dynamics
1. Key Industry Challenges
a. Lack of Testing by Some Manufacturers Pressurizing Others to Educate End-Users
b. Traditional Distribution Channel Trends Challenging Marketing of Induct Products
c. Perception of Higher Initial Cost of Equipment Deters Investments, Challenging Sales
d. Cost Reduction Due to Overseas Production Increasing Price Pressures and Challenging Profitability
e. Changing Distribution Channel Trends Challenging Traditional Marketing of Stand-Alone Products
f. Price Sensitivity among End-Users Challenging Manufacturers Margins
2. Market Drivers
a. Increasing Concerns for Allergies Boosting Demand for Air Purifiers in the Residential Market
b. Mitigating Odor and Smoke Concerns Driving Demands for Air Purifiers
c. Growth in New Construction Driving Demand for Air Purification Equipment
d. Concern for Indoor Air Quality in Commercial Buildings Driving Demand for Air Purifiers
e. Cost Savings from Proper Air Purification Driving Sales of Equipment
3. Market Restraints
a. Revenue Growth Restrained Due to Intense Pricing Pressures
b. Lack of Regulatory Changes Pertaining to IAQ Stalling Market Growth
c. High Capital Cost and &lsquo
Nice to Have&rsquo
Nature of Air Purification Equipment Restrains Growth
d. Non Smoking Laws in the United States Restraining Demands for Air Purification Equipment
3. Market Forecasts and Trends
1. Revenue Forecasts
2. Unit Shipment Trends
3. Pricing Trends
4. Market and Technology Trends
4. Profiles of Key Market Participants
1. Sharper Image Corporation
2. The Holmes Group Inc.
3. Honeywell Automation and Control Solutions
4. Hunter Fan Company
5. Lennox International Inc.
6. Steril-Aire Inc.
5. Frost & Sullivan Awards
1. Market Leadership Award
2. Marketing Strategy Leadership Award
3. Product Line Strategy Leadership Award
4. Technology Innovation Award
5. Technology Leadership Award
3. Stand-Alone Air Purification Equipment Markets
1. Market Overview and Definitions
1. Market Overview
2. Product Definition
3. Market Engineering Measurements
2. Market Forecasts and Trends
1. Revenue Forecasts
2. Unit Shipment Trends
3. Pricing Trends
4. Trends by Contaminant Type
5. End-User Trends
6. Geographic Trends
7. Demand Analysis
8. Market and Technology Trends
3. Trends by Product Type
1. Overview
2. Media Combination Based Stand-Alone Air Purification Equipment
3. Electrostatic Precipitation Based Stand-Alone Air Purification Equipment
4. Plasma Based Stand-Alone Air Purification Equipment
5. &lsquo
Other&rsquo
Stand-Alone Air Purification Equipment
4. Competitive Analysis
1. Competitive Structure
2. Market Share Analysis
4. Induct Air Purification Equipment Markets
1. Market Overview and Definitions
1. Market Overview
2. Product Definition
3. Market Engineering Measurements
2. Market Forecasts and Trends
1. Revenue Forecasts
2. Unit Shipment Trends
3. Pricing Trends
4. Trends by Contaminant Type
5. End-User Trends
6. Geographic Trends
7. Demand Analysis
8. Market and Technology Trends
3. Trends by Product Type
1. Overview
2. Media Combination Based Induct Air Purification Equipment
3. Ultra Violet Induct Air Purification Equipment
4. Electrostatic Precipitation Based Induct Air Purification Equipment
5. Photo Catalytic Oxidation Based Induct Air Purification Equipment
6. &lsquo
Other&rsquo
Induct Air Purification Equipment
4. Competitive Analysis
1. Competitive Structure
2. Market Share Analysis
5. Terminology and Appendices
1. Abbreviations and Glossary
1. List of Abbreviations
2. Glossary A-E
3. Glossary F-Z
6. Econometrics
1. Decision Support Database Tables
1. Commercial Office Space
United States
2. Appliance & Office Equipment Used by Households
United States
3. Housing Units state wise
United States
4. Housing Stocks
Canada
5. New Nonresidential Buildings by type
Canada
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